Author Archives: Anastasia Shanina

Which type of traffic have affiliate platforms and how to identify it?

Which types of traffic have affiliate platforms and how to identify them? In Affiliate platforms there are several types of webmasters traffic, all of them can be grouped by categories and has its own parameters of user’s behavior (page views, … Read More

The challenges of affiliation

The challenges of affiliation Un canal affilié contrôlé est régi par 3 principes fondamentaux: La répartition des affiliés en sous-programmes par catégories de trafic et par objectifs Règles de mise en service en cohérence avec la marge de l’entreprise et … Read More

8 tips for a successful CPA offer

8 tips for a successful CPA offer Aujourd’hui, les programmes d’affiliation génèrent près de 10% du total des commandes e-commerce. Votre canal d’affiliation doit avoir la même attention que vous accordez à vos autres canaux marketing payants. Parce qu’il existe … Read More

How to control fraudulent affiliate traffic?

How to control fraudulent affiliate traffic? Working with CPA networks, we have all faced the problem of use of forbidden traffic, such as hidden toolbars, pop-under, brand context, and many others.In this article we will share with you the ways … Read More

Wedding and attribution: what in common?

Wedding and attribution: what in common?  Or which sources actually attract new customers? Attribution Marketing has quickly become a major subject of marketing analysis because it offers an alternative to “Last click” management which is still used mostly. It should … Read More

Why is Trackad the essential complement to Google Analytics?

Why is Trackad the essential complement to Google Analytics? Most E-commerce leaders trust Google Analytics to collect statistics on their site and this is not a coincidence! Google is not only the world leader in Internet research with two decades … Read More

        Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker

How to optimize your Criteo campaigns

How to optimize your Criteo campaigns The first lever for optimizing Criteo campaigns is through bids management. However, there are several other possibilities that will allow you to significantly improve the performance of your campaigns. We will break them down … Read More

Cookie Stuffing: What you need to know about fraud in CPA platforms

Cookie Stuffing: What you need to know about fraud in CPA platforms Cookie stuffing is one of the most popular types of fraud that E-merchants face in their work with CPA platforms. Cookie Stuffing – also known as Cookie Dropping … Read More

5 tips for successful internet marketing

5 tips for successful internet marketing We would like to share with you an article about the secrets of the success of Casper.com, a mattress company. This company is known for its growth from 0 to $750 million in 4 … Read More

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