Author Archives: Guljana Salimgereeva

The data necessary for the analysis of advertising campaigns

The data necessary for the analysisof advertising campaigns Digital technology has revolutionized the advertising business with the birth of big data, an inexhaustible source of information on consumers. Data, the invisible assets of an advertising campaign, have become an essential … Read More

Online advertising fraud or digital mafia: the figures that alert brands​

Online advertising fraud or digital mafia: the figures that alert brands Internet advertising is becoming increasingly important in the field of marketing. Unlike some broadcasting media such as television, it is less expensive and therefore attracts more and more advertisers … Read More

Analysis of advertising investments performance: challenges and perspectives

Analysis of advertising investments performance: challenges and perspectives   In companies, all decisions must be made on the basis of relevant information. With this in mind, data plays an essential role. This allows company managers to anticipate market trends, carry … Read More

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