How to control fraudulent affiliate traffic? Working with CPA networks, we have all faced the problem of use of forbidden traffic, such as hidden toolbars, pop-under, brand context, and many others.In this article we will share with you the ways … Read More
Author Archives: Hugo Bourgeois
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
Why is Trackad the essential complement to Google Analytics? Most E-commerce leaders trust Google Analytics to collect statistics on their site and this is not a coincidence! Google is not only the world leader in Internet research with two decades … Read More
5 tips for successful internet marketing We would like to share with you an article about the secrets of the success of Casper.com, a mattress company. This company is known for its growth from 0 to $750 million in 4 … Read More
Wedding and attribution: what in common? Or which sources actually attract new customers? Attribution Marketing has quickly become a major subject of marketing analysis because it offers an alternative to “Last click” management which is still used mostly. It should … Read More
How to optimize your Criteo campaigns The first lever for optimizing Criteo campaigns is through bids management. However, there are several other possibilities that will allow you to significantly improve the performance of your campaigns. We will break them down … Read More
Cookie Stuffing: What you need to know about fraud in CPA platforms Cookie stuffing is one of the most popular types of fraud that E-merchants face in their work with CPA platforms. Cookie Stuffing – also known as Cookie Dropping … Read More