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The data necessary for the analysis of advertising campaigns

The data necessary for the analysis of advertising campaigns Digital technology has revolutionized the advertising business with the birth of big data, an inexhaustible source of information on consumers. Data, the invisible assets of an advertising campaign, have become an … Read More

Online advertising fraud or digital mafia: the figures that alert brands​

Online advertising fraud or digital mafia: the figures that alert brands Internet advertising is becoming increasingly important in the field of marketing. Unlike some broadcasting media such as television, it is less expensive and therefore attracts more and more advertisers … Read More

Which type of traffic have affiliate platforms and how to identify it?

Which types of traffic have affiliate platforms and how to identify them? In Affiliate platforms there are several types of webmasters traffic, all of them can be grouped by categories and has its own parameters of user’s behavior (page views, … Read More

The challenges of affiliation

The challenges of affiliation A controlled Affiliate channel is governed by 3 fundamental principles: The distribution of affiliates into sub-programs by traffic categories and by objectives Commissioning rules in coherence with the company’s margin and types of affiliates Effective and … Read More

8 tips for a successful CPA offer

8 tips for a successful CPA offer Today, affiliate programs generate nearly 10% of total E-commerce orders. Your affiliate channel must have the same attention as you pay to your other paid marketing channels. Because a competitive context exists. Certainly … Read More

How to control fraudulent affiliate traffic?

How to control fraudulent affiliate traffic? Working with CPA networks, we have all faced the problem of use of forbidden traffic, such as hidden toolbars, pop-under, brand context, and many others. In this article we will share with you the … Read More

Wedding and attribution: what in common?

Wedding and attribution: what in common?  Or which sources actually attract new customers? Attribution Marketing has quickly become a major subject of marketing analysis because it offers an alternative to “Last click” management which is still used mostly. It should … Read More

Why is Trackad the essential complement to Google Analytics?

Why is Trackad the essential complement to Google Analytics? Most E-commerce leaders trust Google Analytics to collect statistics on their site and this is not a coincidence! Google is not only the world leader in Internet research with two decades … Read More

        Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker

How to optimize your Criteo campaigns

How to optimize your Criteo campaigns The first lever for optimizing Criteo campaigns is through bids management. However, there are several other possibilities that will allow you to significantly improve the performance of your campaigns. We will break them down … Read More

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