1.0TrackAdhttps://www.trackad.ai/en/rich600338<blockquote class="wp-embedded-content" data-secret="T2npeGdUqR"><a href="https://www.trackad.ai/en/glossary/marketing-analytics/">Marketing analytics</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.trackad.ai/en/glossary/marketing-analytics/embed/#?secret=T2npeGdUqR" width="600" height="338" title="“Marketing analytics” — TrackAd" data-secret="T2npeGdUqR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.trackad.ai/wp-includes/js/wp-embed.min.js </script> What Is Marketing Analytics? Marketing analytics refers to the set of methods used to collect, measure, and interpret marketing data in order to evaluate the performance of activities across all acquisition channels. It encompasses the analysis of media campaigns, customer journeys, and conversions to guide budget allocation decisions. Marketing analytics relies on metrics such as […]