{"id":10377,"date":"2025-10-01T14:08:49","date_gmt":"2025-10-01T12:08:49","guid":{"rendered":"https:\/\/www.trackad.ai\/?page_id=10377"},"modified":"2025-10-06T10:27:39","modified_gmt":"2025-10-06T08:27:39","slug":"alinea-data-harmonization-between-media-platforms-and-the-analytics-solutiontichannel-strategy-2","status":"publish","type":"page","link":"https:\/\/www.trackad.ai\/en\/clients\/alinea-data-harmonization-between-media-platforms-and-the-analytics-solutiontichannel-strategy-2\/","title":{"rendered":"alinea &#8211; Data harmonization between media platforms and the analytics solution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10377\" class=\"elementor elementor-10377 elementor-10376\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9640b9b breadcrumb_2 bg_color1 e-flex e-con-boxed e-con e-parent\" data-id=\"9640b9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fad2312 elementor-widget elementor-widget-breadcrumbs\" data-id=\"fad2312\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-918b478 bg_degrad_2 forme_lt e-flex e-con-boxed e-con e-parent\" data-id=\"918b478\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4520e6f e-con-full e-flex e-con e-child\" data-id=\"4520e6f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772afb4 elementor-widget elementor-widget-image\" data-id=\"772afb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1322\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/alinea-harmonisation-des-donnees-des-plateformes-media-et-de-la-solution-analytique-3-1-e1759320922425.jpg\" class=\"attachment-full size-full wp-image-10412\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3328040 e-con-full e-flex e-con e-child\" data-id=\"3328040\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e53f2 sup_titre_2 elementor-widget elementor-widget-heading\" data-id=\"d7e53f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Case study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154551e titre_1l_2 elementor-widget elementor-widget-heading\" data-id=\"154551e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Data harmonization between <span>media platforms and the analytics solution<\/span>\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580d3b3 elementor-widget elementor-widget-image\" data-id=\"580d3b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"208\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/logo-alinea-transparent-blanc-1.png\" class=\"attachment-large size-large wp-image-10435\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b47ba36 bg_primary bg_grille_top_h  e-flex e-con-boxed e-con e-parent\" data-id=\"b47ba36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73c4173 bloc_chiffres_2 e-con-full e-flex e-con e-child\" data-id=\"73c4173\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb612a5 bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"eb612a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be58764 compteur elementor-widget elementor-widget-counter\" data-id=\"be58764\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">reduction of discrepancies<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"99\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9762b3 bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"c9762b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2fa4d6 compteur elementor-widget elementor-widget-counter\" data-id=\"c2fa4d6\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">ROI between H1 2025 and H1 2024<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"17\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498cedc e-con-full bloc_infos e-flex e-con e-child\" data-id=\"498cedc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26c60ad bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"26c60ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIndustry: <span class=\"txt_color1\">Home decoration and furniture<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82d4d9 bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"f82d4d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Location : <span class=\"txt_color1\">France<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b34707 bg_degrad_3 forme_rm_3 e-flex e-con-boxed e-con e-parent\" data-id=\"5b34707\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7354516 e-con-full e-flex e-con e-child\" data-id=\"7354516\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f7fcd titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"43f7fcd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span> challenges<\/span> :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123b844 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"123b844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\">Discrepancies of 96% between the post-click views of media platforms (Google Ads, Meta, Pinterest) and the last-click view of the analytics solution.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">No data consolidation within a single interface to understand these major discrepancies.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Difficulty in making budget allocation decisions due to the misalignment of impacts: highly performant according to media platforms, much less performant according to the analytics solution in last-click view.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Need to identify the origin of these discrepancies and correct them.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1431c48 loop_temoignage e-con-full e-flex e-con e-child\" data-id=\"1431c48\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e26da elementor-position-left elementor-vertical-align-middle loop_boite_img elementor-widget elementor-widget-image-box\" data-id=\"d0e26da\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/logo-alinea-transparent-carre.png\" class=\"attachment-full size-full wp-image-10397\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Robin Schmitlin<\/div><p class=\"elementor-image-box-description\">Web Traffic Assistant\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9105e2a loop_desc elementor-widget elementor-widget-text-editor\" data-id=\"9105e2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"78\" data-end=\"344\">We chose the TrackAd tool to gain a more advanced attribution view following the migration of our analytics platform from GA to AT Internet. The objective was to have better visibility of our marketing channels in order to improve ROI and optimize our media spend.<\/p><p data-start=\"346\" data-end=\"907\">TrackAd is a platform that provides a very comprehensive view of attribution across different marketing channels, from the performance of levers and campaigns to their contribution along the conversion paths. The TrackAd team is highly attentive, supporting us with our needs and expectations while also providing expert and critical analysis of our marketing campaign strategy. This tool has enabled us to step back and reassess certain channels, move away from \u201cbiased\u201d platform perspectives, and rethink both our marketing strategies and budget allocation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f4262f bg_degrad_2 e-flex e-con-boxed e-con e-parent\" data-id=\"1f4262f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d8423e e-con-full e-flex e-con e-child\" data-id=\"1d8423e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7dc19 titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"ca7dc19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>solutions<\/span> :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e1124 elementor-widget elementor-widget-image\" data-id=\"f6e1124\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/alinea-harmonisation-des-donnees-des-plateformes-media-et-de-la-solution-analytique-4-e1759312032132.jpg\" title=\"alinea-harmonisation-des-donnees-des-plateformes-media-et-de-la-solution-analytique-4\" alt=\"alinea-harmonisation-des-donnees-des-plateformes-media-et-de-la-solution-analytique-4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d668ddd e-con-full e-flex e-con e-child\" data-id=\"d668ddd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1834f67 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"1834f67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aggregation of data from media platforms and the analytics solution within TrackAd\u2019s unified interface<\/span><\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Breakdown of performance data from media platforms into Post-click and Post-view in order to separate the two impacts<\/span><\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use of contribution analysis to measure the Post-click impact from the analytics solution<\/span><\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\">\n    <span style=\"font-weight: 400;\">In-depth analysis of Alin\u00e9a\u2019s site tags carried out by <\/span>\n    <a href=\"https:\/\/www.arcane.run\/\" style=\"color: #ffffff;\"><span style=\"font-weight: 400;\">Arcane<\/span><\/a>\n    <span style=\"font-weight: 400;\"> to identify potential improvements<\/span>\n  <\/li>\n  <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking improvements through monitoring the gap between the Post-click view of media platforms and the Post-click view of the analytics solution, with the objectiv\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-533e57d bg_degrad_3 forme_rm_3 e-flex e-con-boxed e-con e-parent\" data-id=\"533e57d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61c49d0 e-con-full e-flex e-con e-child\" data-id=\"61c49d0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e000cba titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"e000cba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>results<\/span> : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c946e89 titre_28 elementor-widget elementor-widget-heading\" data-id=\"c946e89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">11 levers for improvement\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd119cb txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"bd119cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">identified by the agency <a style=\"color: white; text-decoration: none;\" href=\"https:\/\/www.arcane.run\/\"><span style=\"font-weight: 400;\">Arcane <\/span><\/a>during its audit\n<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0373958 titre_28 elementor-widget elementor-widget-heading\" data-id=\"0373958\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Implementation of appropriate fixes\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2e52 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"bfb2e52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>with monitoring of discrepancy reduction<\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45cafc6 e-con-full e-flex e-con e-child\" data-id=\"45cafc6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6787a5 titre_28 elementor-widget elementor-widget-heading\" data-id=\"d6787a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">99% reduction of discrepancies\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d722608 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"d722608\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>identified between the media platforms and the analytics solution<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a319754 titre_28 elementor-widget elementor-widget-heading\" data-id=\"a319754\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">+17% ROI on acquisition campaigns\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9afff3 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"e9afff3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>between H1 2024 (period prior to the identification of the issues) and H1 2025 (period following the resolution of the issues)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a7d112 e-flex e-con-boxed e-con e-parent\" data-id=\"7a7d112\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d73acf bg_degrad_s8 e-flex e-con-boxed e-con e-parent\" data-id=\"3d73acf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ce92c titre_2c_1 elementor-widget elementor-widget-heading\" data-id=\"57ce92c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover other  <span>case studies<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5917cc6 elementor-pagination-type-progressbar carousel_1 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"5917cc6\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:8319,&quot;pagination&quot;:&quot;progressbar&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-8319\">.elementor-8319 .elementor-element.elementor-element-f570532{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8319 .elementor-element.elementor-element-d13c4cb img{height:140px;object-fit:cover;object-position:center center;}.elementor-8319 .elementor-element.elementor-element-740635f{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--margin-top:-17px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8319 .elementor-element.elementor-element-d71ebb8{--display:flex;--padding-top:1rem;--padding-bottom:4rem;--padding-left:2rem;--padding-right:2rem;}.elementor-8319 .elementor-element.elementor-element-711083b > .elementor-widget-container{margin:-1rem 0rem 0rem 0rem;}.elementor-8319 .elementor-element.elementor-element-6ba70ad{bottom:1rem;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-11468 post-11468 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"212\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/cas-client-croisieurope-3-2-e1773050281424.jpg\" class=\"attachment-large size-large wp-image-11520\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"214\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/croisieurope-1.png\" class=\"attachment-large size-large wp-image-11471\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">10h saved per month<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CroisiEurope \u2013 10 hours per month saved on media management thanks to NOA<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCroisiEurope saved 10 hours per month on media management with NOA, thanks to automated analysis and enhanced visibility.\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/croisieurope-10-hours-per-month-saved-on-media-management-thanks-to-noa\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10854 post-10854 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10872\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"143\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-logo-blanc-e1766074625359.png\" class=\"attachment-large size-large wp-image-10866\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+10% ROAS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Electro D\u00e9p\u00f4t \u2013 A POC with strong business impact<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn two months of POC, Electro D\u00e9p\u00f4t increased its ROAS by 10% and identified 18% of its budget to reinvest in incremental revenue.\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/electro-depot-a-poc-with-strong-business-impact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10657 post-10657 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10.jpg\" class=\"attachment-large size-large wp-image-10683\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10.jpg 1920w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10-1080x608.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-logo-blanc-fond-transparent-1-e1761730743842.png\" class=\"attachment-large size-large wp-image-10702\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">24 % savings<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">NV Gallery &#8211; Aggregation, incrementality, and performance: NV Gallery\u2019s winning trio<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscover how NV Gallery optimizes its digital acquisition and reduces costs by 24% thanks to TrackAd\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/aggregation-incrementality-and-performance-nv-gallerys-winning-trio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-11391 post-11391 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation-1620x1080.jpg\" class=\"attachment-large size-large wp-image-11406\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"199\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-logo-transparent-blanc.png\" class=\"attachment-large size-large wp-image-11425\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-logo-transparent-blanc.png 1280w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-logo-transparent-blanc-1080x268.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">261 affiliates tracked<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Allianz \u2013 A unified view to track the affiliate conversion rate<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscover how Allianz France optimizes its affiliate program with TrackAd: a unified view of 261 affiliates and precise monitoring of lead conversion rates.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/allianz-a-unified-view-to-track-the-affiliate-conversion-rate\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10552 post-10552 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10559\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"211\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/Best-Western-TrackAd-1.png\" class=\"attachment-large size-large wp-image-4876\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">67% savings<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Best Western \u2013 Measuring channel incrementality for better budget allocation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/best-western-measuring-channel-incrementality-for-better-budget-allocation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10490 post-10490 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10502\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"267\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/logo-see-tickets-blanc-fond-transparent-e1760100404645.png\" class=\"attachment-large size-large wp-image-10493\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+16% gross margin<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">See Tickets &#8211; Addressing growth and cost optimization challenges through incrementality<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t+16% gross margin in 6 months, and 54% of the acquisition budget reinvested in incremental growth across campaigns tracked via TrackAd\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/see-tickets-addressing-growth-and-cost-optimization-challenges-through-incrementality\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f50fb228-77df-4241-9700-693924d18ea2\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"118.58 237.16 137.53 218.21 51.36 132.05 220.91 132.05 220.91 105.12 51.36 105.11 137.53 18.95 118.58 0 0 118.58 118.58 237.16\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5900fa3 e-con-full e-flex e-con e-parent\" data-id=\"5900fa3\" data-element_type=\"container\" id=\"bloc_cta_demo\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f4e7e elementor-widget elementor-widget-template\" data-id=\"b3f4e7e\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7339\" class=\"elementor elementor-7339 elementor-3892\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f07ff57 bg_degrad_s5 bloc_demo_solu e-flex e-con-boxed e-con e-parent\" data-id=\"7f07ff57\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff71966 sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"3ff71966\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Demo<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f6b536 titre_2c_1 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"16f6b536\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to take your digital acquisition to the <span>next level?<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c8637 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e9c8637\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMeet our experts to discover what TrackAd can bring to your marketing. 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