{"id":12633,"date":"2026-07-03T14:17:29","date_gmt":"2026-07-03T12:17:29","guid":{"rendered":"https:\/\/www.trackad.ai\/glossary\/cac\/"},"modified":"2026-07-03T16:09:59","modified_gmt":"2026-07-03T14:09:59","slug":"cac","status":"publish","type":"page","link":"https:\/\/www.trackad.ai\/en\/glossary\/cac\/","title":{"rendered":"CAC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12633\" class=\"elementor elementor-12633 elementor-12534\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52dfd0c bg_degrad_s5 forme_lb e-flex e-con-boxed e-con e-parent\" data-id=\"52dfd0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5363338 e-con-full e-flex e-con e-child\" data-id=\"5363338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1968b83 elementor-widget elementor-widget-html\" data-id=\"1968b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- BLOC 1 : FAQPage --> <script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [ { \"@type\": \"Question\", \"name\": \"How Do You Calculate CAC?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"CAC is calculated by dividing total marketing and sales expenses by the number of new customers acquired during a given period. To obtain a meaningful metric, it is important to use consistent data and include only the costs directly related to acquiring new customers.\" } }, { \"@type\": \"Question\", \"name\": \"What Is the Difference Between CAC and CPA?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"CAC measures the cost of acquiring a new customer, whereas CPA (Cost Per Acquisition) measures the cost of a specific action, such as a signup, download, or purchase. CPA is a campaign performance metric, while CAC measures the overall profitability of customer acquisition.\" } }, { \"@type\": \"Question\", \"name\": \"Does CAC Work Without Cookies?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Yes. CAC can still be calculated in a cookieless environment because it is primarily based on actual acquisition costs and the number of customers acquired. However, attributing conversions across different marketing channels requires alternative methods, such as first-party data or server-side integrations.\" } }, { \"@type\": \"Question\", \"name\": \"How Can You Reduce CAC?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Reducing CAC means improving the efficiency of marketing investments. This can be achieved through higher-quality campaigns, better audience targeting, smarter budget allocation, or a more accurate attribution model that identifies the channels delivering the strongest performance.\" } }, { \"@type\": \"Question\", \"name\": \"Why Should CAC Be Analyzed Alongside LTV?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Analyzing CAC together with LTV ensures that a customer generates more value than it costs to acquire them. Even a relatively high CAC can be profitable if the customer delivers substantial long-term value. Conversely, a low CAC does not necessarily guarantee profitability if customers generate little revenue or fail to remain loyal.\" } } ] } <\/script> <!-- BLOC 2 : DefinedTerm \u2014 pas de sameAs Wikidata (aucune entr\u00e9e Wikidata claire et pertinente trouv\u00e9e pour \u201cCustomer Acquisition Cost\u201d ; les r\u00e9sultats ne correspondent pas au concept marketing CAC) --> <script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"DefinedTerm\", \"name\": \"CAC\", \"description\": \"CAC (Customer Acquisition Cost) is the average cost required to acquire a new customer.\", \"url\": \"https:\/\/www.trackad.ai\/en\/glossary\/cac\/\", \"inDefinedTermSet\": \"TrackAd Glossaire\" } <\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21eeea4 titre_1l_1 elementor-widget elementor-widget-heading\" data-id=\"21eeea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CAC: Definition\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cdf6e5 elementor-widget elementor-widget-text-editor\" data-id=\"9cdf6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"page-header\"><div class=\"definition-block\"><p><b>CAC (Customer Acquisition Cost)<\/b><span style=\"font-weight: 400;\"> is the average cost required to acquire a new customer. It is calculated by dividing the total marketing and sales expenses by the number of new customers acquired over a given period. <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> is a profitability metric used to compare acquisition channels, optimize budgets, and measure the effectiveness of marketing investments.<\/span><\/p><\/div><\/header><section id=\"fonctionnement\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9137378 titre_4 elementor-widget elementor-widget-heading\" data-id=\"9137378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does CAC Work?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc81612 elementor-widget elementor-widget-text-editor\" data-id=\"fc81612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"fonctionnement\" class=\"section\"><p><b>CAC<\/b><span style=\"font-weight: 400;\"> measures the actual cost of converting a prospect into a customer.<\/span><\/p><p><span style=\"font-weight: 400;\">Its formula is:<\/span><\/p><p><b>CAC = Marketing and Sales Expenses \u00f7 Number of New Customers Acquired<\/b><\/p><p><span style=\"font-weight: 400;\">The expenses included may consist of advertising budgets, affiliate commissions, marketing tools, agency fees, and certain sales costs, depending on the methodology used. <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> can be calculated for total acquisition spending or broken down by acquisition channel, campaign, or customer segment.<\/span><\/p><\/section><section id=\"importance\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d0b57 titre_4 elementor-widget elementor-widget-heading\" data-id=\"b5d0b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is CAC Important in Marketing?\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921b71a liste_puce_4 elementor-widget elementor-widget-text-editor\" data-id=\"921b71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"importance\" class=\"section\"><p><b>CAC<\/b><span style=\"font-weight: 400;\"> helps determine whether acquisition investments are truly creating value. A customer acquisition cost that is too high can reduce profitability, while a well-controlled <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> supports business growth and more efficient budget allocation.<\/span><\/p><p><b>CAC<\/b><span style=\"font-weight: 400;\"> is generally analyzed alongside <\/span><b>LTV (Customer Lifetime Value)<\/b><span style=\"font-weight: 400;\"> to ensure that the value generated by a customer exceeds the cost of acquiring them. It is also a key metric for allocating investments across <\/span><b>paid search<\/b><span style=\"font-weight: 400;\">, <\/span><b>social media<\/b><span style=\"font-weight: 400;\">, <\/span><b>affiliate marketing<\/b><span style=\"font-weight: 400;\">, <\/span><b>display advertising<\/b><span style=\"font-weight: 400;\">, and <\/span><b>retail media<\/b><span style=\"font-weight: 400;\">. At TrackAd, some customers have achieved <\/span><b>a 21% increase in ROI within two months<\/b><span style=\"font-weight: 400;\"> through improved budget allocation.<\/span><\/p><\/section><section id=\"trackad\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce87b3 titre_4 elementor-widget elementor-widget-heading\" data-id=\"3ce87b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3> CAC at TrackAd <span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\"><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03b889 elementor-widget elementor-widget-text-editor\" data-id=\"f03b889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At TrackAd, <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> is calculated using a unified view of media spend, conversions, and attribution models. The platform helps marketing teams identify the channels that acquire the most profitable customers and optimize their marketing investments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8df633 titre_4 elementor-widget elementor-widget-heading\" data-id=\"a8df633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e5b4d elementor-widget elementor-widget-text-editor\" data-id=\"e4e5b4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>How Do You Calculate CAC?<\/b><\/h3><p><b>CAC<\/b><span style=\"font-weight: 400;\"> is calculated by dividing total marketing and sales expenses by the number of new customers acquired during a given period. To obtain a meaningful metric, it is important to use consistent data and include only the costs directly related to acquiring new customers.<\/span><\/p><h3><b>What Is the Difference Between CAC and CPA?<\/b><\/h3><p><b>CAC<\/b><span style=\"font-weight: 400;\"> measures the cost of acquiring a new customer, whereas <\/span><b>CPA (Cost Per Acquisition)<\/b><span style=\"font-weight: 400;\"> measures the cost of a specific action, such as a signup, download, or purchase. <\/span><b>CPA<\/b><span style=\"font-weight: 400;\"> is a campaign performance metric, while <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> measures the overall profitability of customer acquisition.<\/span><\/p><h3><b>Does CAC Work Without Cookies?<\/b><\/h3><p><span style=\"font-weight: 400;\">Yes. <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> can still be calculated in a cookieless environment because it is primarily based on actual acquisition costs and the number of customers acquired. However, attributing conversions across different marketing channels requires alternative methods, such as <\/span><b>first-party data<\/b><span style=\"font-weight: 400;\"> or <\/span><b>server-side integrations<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>How Can You Reduce CAC?<\/b><\/h3><p><span style=\"font-weight: 400;\">Reducing <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> means improving the efficiency of marketing investments. This can be achieved through higher-quality campaigns, better audience targeting, smarter budget allocation, or a more accurate attribution model that identifies the channels delivering the strongest performance.<\/span><\/p><h3><b>Why Should CAC Be Analyzed Alongside LTV?<\/b><\/h3><p><span style=\"font-weight: 400;\">Analyzing <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> together with <\/span><b>LTV<\/b><span style=\"font-weight: 400;\"> ensures that a customer generates more value than it costs to acquire them. Even a relatively high <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> can be profitable if the customer delivers substantial long-term value. Conversely, a low <\/span><b>CAC<\/b><span style=\"font-weight: 400;\"> does not necessarily guarantee profitability if customers generate little revenue or fail to remain loyal.<\/span><\/p><p><b>CAC<\/b><span style=\"font-weight: 400;\"> is one of the most important indicators of marketing investment profitability. When monitored using a reliable attribution model, it helps optimize acquisition budgets and support sustainable business growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CAC: Definition CAC (Customer Acquisition Cost) is the average cost required to acquire a new customer. It is calculated by dividing the total marketing and sales expenses by the number of new customers acquired over a given period. CAC is a profitability metric used to compare acquisition channels, optimize budgets, and measure the effectiveness of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":11979,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-12633","page","type-page","status-publish","hentry","category-glossaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CAC - TrackAd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trackad.ai\/en\/glossary\/cac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAC - TrackAd\" \/>\n<meta property=\"og:description\" content=\"CAC: Definition CAC (Customer Acquisition Cost) is the average cost required to acquire a new customer. It is calculated by dividing the total marketing and sales expenses by the number of new customers acquired over a given period. CAC is a profitability metric used to compare acquisition channels, optimize budgets, and measure the effectiveness of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trackad.ai\/en\/glossary\/cac\/\" \/>\n<meta property=\"og:site_name\" content=\"TrackAd\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T14:09:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trackad.ai\/en\/glossary\/cac\/\",\"url\":\"https:\/\/www.trackad.ai\/en\/glossary\/cac\/\",\"name\":\"CAC - TrackAd\",\"isPartOf\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#website\"},\"datePublished\":\"2026-07-03T12:17:29+00:00\",\"dateModified\":\"2026-07-03T14:09:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/glossary\/cac\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trackad.ai\/en\/glossary\/cac\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trackad.ai\/en\/glossary\/cac\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Glossary\",\"item\":\"https:\/\/www.trackad.ai\/en\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CAC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#website\",\"url\":\"https:\/\/www.trackad.ai\/en\/\",\"name\":\"TrackAd\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trackad.ai\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#organization\",\"name\":\"TrackAd\",\"url\":\"https:\/\/www.trackad.ai\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg\",\"contentUrl\":\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg\",\"caption\":\"TrackAd\"},\"image\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/trackad\/\",\"https:\/\/www.wikidata.org\/wiki\/Q140355332\",\"https:\/\/www.crunchbase.com\/organization\/trackad-group\",\"https:\/\/play.google.com\/store\/apps\/details?id=ai.trackad.trackad\",\"https:\/\/apps.apple.com\/us\/app\/trackad\/id1227520197\"],\"description\":\"TrackAd est une plateforme SaaS fran\u00e7aise d'attribution marketing et d'agent IA (NOA) qui unifie les donn\u00e9es d'acquisition en temps r\u00e9el pour optimiser le ROI des campagnes digitales des annonceurs e-commerce et B2B.\",\"foundingDate\":\"2015\",\"founder\":[{\"@type\":\"Person\",\"name\":\"Emilien Roux\",\"jobTitle\":\"Co-founder & CPO\"},{\"@type\":\"Person\",\"name\":\"Maximilien Jacquet\",\"jobTitle\":\"Co-founder & CSO\"},{\"@type\":\"Person\",\"name\":\"Guillaume Le Roy\",\"jobTitle\":\"Co-founder\"}],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"sales\",\"url\":\"https:\/\/www.trackad.ai\/contact\/\",\"availableLanguage\":[\"French\",\"English\"]},\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Paris\",\"postalCode\":\"75017\",\"addressCountry\":\"FR\"},\"knowsAbout\":[\"Attribution marketing\",\"Optimisation du ROAS\",\"Tracking publicitaire\",\"D\u00e9tection de fraude \u00e0 l'affiliation\",\"Analyse des campagnes d'acquisition\",\"Consent Mode v2\"],\"areaServed\":[\"FR\",\"EU\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CAC - TrackAd","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trackad.ai\/en\/glossary\/cac\/","og_locale":"en_US","og_type":"article","og_title":"CAC - TrackAd","og_description":"CAC: Definition CAC (Customer Acquisition Cost) is the average cost required to acquire a new customer. It is calculated by dividing the total marketing and sales expenses by the number of new customers acquired over a given period. CAC is a profitability metric used to compare acquisition channels, optimize budgets, and measure the effectiveness of [&hellip;]","og_url":"https:\/\/www.trackad.ai\/en\/glossary\/cac\/","og_site_name":"TrackAd","article_modified_time":"2026-07-03T14:09:59+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.trackad.ai\/en\/glossary\/cac\/","url":"https:\/\/www.trackad.ai\/en\/glossary\/cac\/","name":"CAC - TrackAd","isPartOf":{"@id":"https:\/\/www.trackad.ai\/en\/#website"},"datePublished":"2026-07-03T12:17:29+00:00","dateModified":"2026-07-03T14:09:59+00:00","breadcrumb":{"@id":"https:\/\/www.trackad.ai\/en\/glossary\/cac\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trackad.ai\/en\/glossary\/cac\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.trackad.ai\/en\/glossary\/cac\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Glossary","item":"https:\/\/www.trackad.ai\/en\/glossary\/"},{"@type":"ListItem","position":2,"name":"CAC"}]},{"@type":"WebSite","@id":"https:\/\/www.trackad.ai\/en\/#website","url":"https:\/\/www.trackad.ai\/en\/","name":"TrackAd","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/www.trackad.ai\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trackad.ai\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.trackad.ai\/en\/#organization","name":"TrackAd","url":"https:\/\/www.trackad.ai\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg","contentUrl":"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg","caption":"TrackAd"},"image":{"@id":"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/trackad\/","https:\/\/www.wikidata.org\/wiki\/Q140355332","https:\/\/www.crunchbase.com\/organization\/trackad-group","https:\/\/play.google.com\/store\/apps\/details?id=ai.trackad.trackad","https:\/\/apps.apple.com\/us\/app\/trackad\/id1227520197"],"description":"TrackAd est une plateforme SaaS fran\u00e7aise d'attribution marketing et d'agent IA (NOA) qui unifie les donn\u00e9es d'acquisition en temps r\u00e9el pour optimiser le ROI des campagnes digitales des annonceurs e-commerce et B2B.","foundingDate":"2015","founder":[{"@type":"Person","name":"Emilien Roux","jobTitle":"Co-founder & CPO"},{"@type":"Person","name":"Maximilien Jacquet","jobTitle":"Co-founder & CSO"},{"@type":"Person","name":"Guillaume Le Roy","jobTitle":"Co-founder"}],"contactPoint":{"@type":"ContactPoint","contactType":"sales","url":"https:\/\/www.trackad.ai\/contact\/","availableLanguage":["French","English"]},"address":{"@type":"PostalAddress","addressLocality":"Paris","postalCode":"75017","addressCountry":"FR"},"knowsAbout":["Attribution marketing","Optimisation du ROAS","Tracking publicitaire","D\u00e9tection de fraude \u00e0 l'affiliation","Analyse des campagnes d'acquisition","Consent Mode v2"],"areaServed":["FR","EU"]}]}},"_links":{"self":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/12633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/comments?post=12633"}],"version-history":[{"count":3,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/12633\/revisions"}],"predecessor-version":[{"id":12636,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/12633\/revisions\/12636"}],"up":[{"embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/11979"}],"wp:attachment":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/media?parent=12633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/categories?post=12633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/tags?post=12633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}