{"id":12959,"date":"2026-07-16T18:42:02","date_gmt":"2026-07-16T16:42:02","guid":{"rendered":"https:\/\/www.trackad.ai\/?page_id=12959"},"modified":"2026-07-22T12:54:07","modified_gmt":"2026-07-22T10:54:07","slug":"conversion-api-capi","status":"publish","type":"page","link":"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/","title":{"rendered":"Conversion API (CAPI)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12959\" class=\"elementor elementor-12959 elementor-12958\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52dfd0c bg_degrad_s5 forme_lb e-flex e-con-boxed e-con e-parent\" data-id=\"52dfd0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5363338 e-con-full e-flex e-con e-child\" data-id=\"5363338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1968b83 elementor-widget elementor-widget-html\" data-id=\"1968b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- BLOC 1 : FAQPage -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What's the difference between the Conversion API and the conversion pixel?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The conversion pixel runs in the user's browser and can be blocked by ad blockers or cookie restrictions. The Conversion API transmits the same events from the advertiser's server, in a more reliable and controlled way. The two are complementary: most advertisers use them together with a deduplication system.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does the Conversion API work without cookies?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, that's precisely its value. The Conversion API doesn't depend on third-party cookies: it relies on matching parameters like the click identifier or hashed customer data (email, phone number). Attribution remains more accurate, however, when first-party identifiers are available and included in the request.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do you set up a Conversion API?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Three main approaches: native integration via the CMS or e-commerce platform (Shopify, PrestaShop), deployment via Google Tag Manager server-side, or direct development on the ad network's API. In all cases, deduplication with the existing pixel must be configured, and event matching quality must be verified.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is the Conversion API GDPR compliant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The Conversion API doesn't exempt you from consent requirements: transmitting personal data (even hashed) to an advertising platform remains subject to GDPR and CNIL rules. Server-side tracking does, however, give the advertiser better control over the data sent, which makes it easier to filter based on consent status.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How many additional conversions can CAPI help recover?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"This varies depending on the audience and device: advertisers generally see an improvement in conversion coverage of around 10 to 30% compared to the pixel alone, particularly on restrictive browsers like Safari. The exact gain is measured by comparing deduplicated conversions before and after deployment.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- BLOC 2 : DefinedTerm \u2014 pas de sameAs Wikidata (fonctionnalit\u00e9 propri\u00e9taire des r\u00e9gies publicitaires \u2014 Meta, TikTok, Snapchat, Pinterest \u2014 sans entr\u00e9e g\u00e9n\u00e9rique d\u00e9di\u00e9e sur Wikidata) -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"DefinedTerm\",\n  \"name\": \"Conversion API (CAPI)\",\n  \"description\": \"The Conversion API (CAPI) refers to a tracking interface that transmits conversion events (purchases, leads, sign-ups) directly from the advertiser's server to an advertising platform's servers, without going through the user's browser. Popularized by Meta and later adopted by TikTok, Snapchat, and Pinterest, the Conversion API represents ad networks' response to the disappearance of third-party cookies and to ad blockers that degrade traditional pixel-based tracking.\",\n  \"url\": \"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/\",\n  \"inDefinedTermSet\": \"TrackAd Glossaire\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21eeea4 titre_1l_1 elementor-widget elementor-widget-heading\" data-id=\"21eeea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What Is the Conversion API (CAPI)?\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cdf6e5 elementor-widget elementor-widget-text-editor\" data-id=\"9cdf6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"page-header\"><div class=\"definition-block\"><p><span style=\"font-weight: 400;\">The Conversion API (CAPI) refers to a tracking interface that transmits conversion events (purchases, leads, sign-ups) directly from the advertiser&#8217;s server to an advertising platform&#8217;s servers, without going through the user&#8217;s browser. Popularized by Meta and later adopted by TikTok, Snapchat, and Pinterest, the Conversion API represents ad networks&#8217; response to the disappearance of third-party cookies and to ad blockers that degrade traditional pixel-based tracking.<\/span><\/p><\/div><\/header><section id=\"fonctionnement\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9137378 titre_4 elementor-widget elementor-widget-heading\" data-id=\"9137378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does the Conversion API (CAPI) Work?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc81612 elementor-widget elementor-widget-text-editor\" data-id=\"fc81612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"fonctionnement\" class=\"section\"><p><span style=\"font-weight: 400;\">The Conversion API relies on server-to-server communication. When a conversion occurs on the site, for example a validated order, the advertiser&#8217;s server sends a request directly to the advertising platform&#8217;s API, containing the event details: amount, transaction ID, timestamp.<\/span><\/p><p><span style=\"font-weight: 400;\">To attribute this conversion to an ad exposure, the request includes matching parameters: click identifier (such as Meta&#8217;s fbclid), hashed email or phone number, IP address. The platform matches these signals against its user base to reconstruct the original ad journey.<\/span><\/p><p><span style=\"font-weight: 400;\">The Conversion API is generally deployed alongside the pixel, with a deduplication mechanism based on a shared event identifier: if the pixel and the CAPI both report the same conversion, the platform counts it only once.<\/span><\/p><\/section><section id=\"importance\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d0b57 titre_4 elementor-widget elementor-widget-heading\" data-id=\"b5d0b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is the Conversion API (CAPI) Important in Marketing?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921b71a liste_puce_4 elementor-widget elementor-widget-text-editor\" data-id=\"921b71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"importance\" class=\"section\"><p><span style=\"font-weight: 400;\">Browser tracking is becoming less reliable: ad blockers, Apple&#8217;s restrictions (ITP, App Tracking Transparency), refused consent, and the disappearance of third-party cookies cause advertisers to lose a significant share of their measured conversions. The Conversion API restores this visibility by bypassing the browser, which improves both reporting and the performance of bidding algorithms, fed by more complete signals.<\/span><\/p><p><span style=\"font-weight: 400;\">The stakes are directly financial: more comprehensive measurement makes it possible to reallocate budgets toward the channels that actually perform. TrackAd clients who strengthen their data collection see an average of +21% ROI gained within 2 months. Conversely, a poorly deduplicated CAPI artificially inflates conversions and distorts decision-making.<\/span><\/p><\/section><section id=\"trackad\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce87b3 titre_4 elementor-widget elementor-widget-heading\" data-id=\"3ce87b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3>The Conversion API (CAPI) at TrackAd\n\n\n<span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\"><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03b889 elementor-widget elementor-widget-text-editor\" data-id=\"f03b889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TrackAd integrates data streams from the Conversion API into its data reconciliation layer: conversions reported server-side by each ad network are checked against actual transactions from the e-commerce back office, in order to detect duplicates, discrepancies, and conversions claimed by multiple platforms. This collection process is industrialized for TrackAd&#8217;s 150+ clients in France and internationally, with 100% of useful data collected and automatically updated every day.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8df633 titre_4 elementor-widget elementor-widget-heading\" data-id=\"a8df633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e5b4d elementor-widget elementor-widget-text-editor\" data-id=\"e4e5b4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>What&#8217;s the difference between the Conversion API and the conversion pixel?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> The conversion pixel runs in the user&#8217;s browser and can be blocked by ad blockers or cookie restrictions. The Conversion API transmits the same events from the advertiser&#8217;s server, in a more reliable and controlled way. The two are complementary: most advertisers use them together with a deduplication system.<\/span><\/p><p><b>Does the Conversion API work without cookies?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Yes, that&#8217;s precisely its value. The Conversion API doesn&#8217;t depend on third-party cookies: it relies on matching parameters like the click identifier or hashed customer data (email, phone number). Attribution remains more accurate, however, when first-party identifiers are available and included in the request.<\/span><\/p><p><b>How do you set up a Conversion API?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> Three main approaches: native integration via the CMS or e-commerce platform (Shopify, PrestaShop), deployment via Google Tag Manager server-side, or direct development on the ad network&#8217;s API. In all cases, deduplication with the existing pixel must be configured, and event matching quality must be verified.<\/span><\/p><p><b>Is the Conversion API GDPR compliant?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> The Conversion API doesn&#8217;t exempt you from consent requirements: transmitting personal data (even hashed) to an advertising platform remains subject to GDPR and CNIL rules. Server-side tracking does, however, give the advertiser better control over the data sent, which makes it easier to filter based on consent status.<\/span><\/p><p><b>How many additional conversions can CAPI help recover?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> This varies depending on the audience and device: advertisers generally see an improvement in conversion coverage of around 10 to 30% compared to the pixel alone, particularly on restrictive browsers like Safari. The exact gain is measured by comparing deduplicated conversions before and after deployment.<\/span><\/p><p><span style=\"font-weight: 400;\">The Conversion API (CAPI) is a server-to-server tracking channel that transmits conversions directly from the advertiser&#8217;s server to advertising platforms, without depending on the browser or third-party cookies. It strengthens the measurement and optimization of campaigns, provided it&#8217;s properly deduplicated and reconciled with actual sales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What Is the Conversion API (CAPI)? The Conversion API (CAPI) refers to a tracking interface that transmits conversion events (purchases, leads, sign-ups) directly from the advertiser&#8217;s server to an advertising platform&#8217;s servers, without going through the user&#8217;s browser. Popularized by Meta and later adopted by TikTok, Snapchat, and Pinterest, the Conversion API represents ad networks&#8217; [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":11979,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-12959","page","type-page","status-publish","hentry","category-glossaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversion API (CAPI) - TrackAd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion API (CAPI) - TrackAd\" \/>\n<meta property=\"og:description\" content=\"What Is the Conversion API (CAPI)? The Conversion API (CAPI) refers to a tracking interface that transmits conversion events (purchases, leads, sign-ups) directly from the advertiser&#8217;s server to an advertising platform&#8217;s servers, without going through the user&#8217;s browser. Popularized by Meta and later adopted by TikTok, Snapchat, and Pinterest, the Conversion API represents ad networks&#8217; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/\" \/>\n<meta property=\"og:site_name\" content=\"TrackAd\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T10:54:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/\",\"url\":\"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/\",\"name\":\"Conversion API (CAPI) - TrackAd\",\"isPartOf\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#website\"},\"datePublished\":\"2026-07-16T16:42:02+00:00\",\"dateModified\":\"2026-07-22T10:54:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Glossary\",\"item\":\"https:\/\/www.trackad.ai\/en\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion API (CAPI)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#website\",\"url\":\"https:\/\/www.trackad.ai\/en\/\",\"name\":\"TrackAd\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trackad.ai\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#organization\",\"name\":\"TrackAd\",\"url\":\"https:\/\/www.trackad.ai\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg\",\"contentUrl\":\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg\",\"caption\":\"TrackAd\"},\"image\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/trackad\/\",\"https:\/\/www.wikidata.org\/wiki\/Q140355332\",\"https:\/\/www.crunchbase.com\/organization\/trackad-group\",\"https:\/\/play.google.com\/store\/apps\/details?id=ai.trackad.trackad\",\"https:\/\/apps.apple.com\/us\/app\/trackad\/id1227520197\"],\"description\":\"TrackAd est une plateforme SaaS fran\u00e7aise d'attribution marketing et d'agent IA (NOA) qui unifie les donn\u00e9es d'acquisition en temps r\u00e9el pour optimiser le ROI des campagnes digitales des annonceurs e-commerce et B2B.\",\"foundingDate\":\"2015\",\"founder\":[{\"@type\":\"Person\",\"name\":\"Emilien Roux\",\"jobTitle\":\"Co-founder & CPO\"},{\"@type\":\"Person\",\"name\":\"Maximilien Jacquet\",\"jobTitle\":\"Co-founder & CSO\"},{\"@type\":\"Person\",\"name\":\"Guillaume Le Roy\",\"jobTitle\":\"Co-founder\"}],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"sales\",\"url\":\"https:\/\/www.trackad.ai\/contact\/\",\"availableLanguage\":[\"French\",\"English\"]},\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Paris\",\"postalCode\":\"75017\",\"addressCountry\":\"FR\"},\"knowsAbout\":[\"Attribution marketing\",\"Optimisation du ROAS\",\"Tracking publicitaire\",\"D\u00e9tection de fraude \u00e0 l'affiliation\",\"Analyse des campagnes d'acquisition\",\"Consent Mode v2\"],\"areaServed\":[\"FR\",\"EU\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conversion API (CAPI) - TrackAd","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/","og_locale":"en_US","og_type":"article","og_title":"Conversion API (CAPI) - TrackAd","og_description":"What Is the Conversion API (CAPI)? The Conversion API (CAPI) refers to a tracking interface that transmits conversion events (purchases, leads, sign-ups) directly from the advertiser&#8217;s server to an advertising platform&#8217;s servers, without going through the user&#8217;s browser. Popularized by Meta and later adopted by TikTok, Snapchat, and Pinterest, the Conversion API represents ad networks&#8217; [&hellip;]","og_url":"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/","og_site_name":"TrackAd","article_modified_time":"2026-07-22T10:54:07+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/","url":"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/","name":"Conversion API (CAPI) - TrackAd","isPartOf":{"@id":"https:\/\/www.trackad.ai\/en\/#website"},"datePublished":"2026-07-16T16:42:02+00:00","dateModified":"2026-07-22T10:54:07+00:00","breadcrumb":{"@id":"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.trackad.ai\/en\/glossary\/conversion-api-capi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Glossary","item":"https:\/\/www.trackad.ai\/en\/glossary\/"},{"@type":"ListItem","position":2,"name":"Conversion API (CAPI)"}]},{"@type":"WebSite","@id":"https:\/\/www.trackad.ai\/en\/#website","url":"https:\/\/www.trackad.ai\/en\/","name":"TrackAd","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/www.trackad.ai\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trackad.ai\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.trackad.ai\/en\/#organization","name":"TrackAd","url":"https:\/\/www.trackad.ai\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg","contentUrl":"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg","caption":"TrackAd"},"image":{"@id":"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/trackad\/","https:\/\/www.wikidata.org\/wiki\/Q140355332","https:\/\/www.crunchbase.com\/organization\/trackad-group","https:\/\/play.google.com\/store\/apps\/details?id=ai.trackad.trackad","https:\/\/apps.apple.com\/us\/app\/trackad\/id1227520197"],"description":"TrackAd est une plateforme SaaS fran\u00e7aise d'attribution marketing et d'agent IA (NOA) qui unifie les donn\u00e9es d'acquisition en temps r\u00e9el pour optimiser le ROI des campagnes digitales des annonceurs e-commerce et B2B.","foundingDate":"2015","founder":[{"@type":"Person","name":"Emilien Roux","jobTitle":"Co-founder & CPO"},{"@type":"Person","name":"Maximilien Jacquet","jobTitle":"Co-founder & CSO"},{"@type":"Person","name":"Guillaume Le Roy","jobTitle":"Co-founder"}],"contactPoint":{"@type":"ContactPoint","contactType":"sales","url":"https:\/\/www.trackad.ai\/contact\/","availableLanguage":["French","English"]},"address":{"@type":"PostalAddress","addressLocality":"Paris","postalCode":"75017","addressCountry":"FR"},"knowsAbout":["Attribution marketing","Optimisation du ROAS","Tracking publicitaire","D\u00e9tection de fraude \u00e0 l'affiliation","Analyse des campagnes d'acquisition","Consent Mode v2"],"areaServed":["FR","EU"]}]}},"_links":{"self":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/12959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/comments?post=12959"}],"version-history":[{"count":8,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/12959\/revisions"}],"predecessor-version":[{"id":13075,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/12959\/revisions\/13075"}],"up":[{"embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/11979"}],"wp:attachment":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/media?parent=12959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/categories?post=12959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/tags?post=12959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}