{"id":13040,"date":"2026-07-16T21:03:00","date_gmt":"2026-07-16T19:03:00","guid":{"rendered":"https:\/\/www.trackad.ai\/?page_id=13040"},"modified":"2026-07-22T16:12:49","modified_gmt":"2026-07-22T14:12:49","slug":"%d1%81onversion-tracking","status":"publish","type":"page","link":"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/","title":{"rendered":"Conversion tracking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13040\" class=\"elementor elementor-13040 elementor-13039\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52dfd0c bg_degrad_s5 forme_lb e-flex e-con-boxed e-con e-parent\" data-id=\"52dfd0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5363338 e-con-full e-flex e-con e-child\" data-id=\"5363338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1968b83 elementor-widget elementor-widget-html\" data-id=\"1968b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- BLOC 1 : FAQPage -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What Is the Difference Between Conversion Tracking and Marketing Attribution?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Conversion tracking records the fact that a conversion has occurred and links it to its source. Marketing attribution comes afterward by distributing the value of that conversion across the different touchpoints in the customer journey according to a chosen attribution model. Conversion tracking provides the raw data, while attribution interprets it. The two work together but represent different stages of performance measurement.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does Conversion Tracking Work Without Cookies?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Modern conversion tracking, including TrackAd's approach, relies on server-side tracking and data reconciliation rather than third-party cookies. These methods make it possible to record conversions and reliably associate them with their source, even in a cookieless environment, where traditional browser tags become less accurate.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How Do You Set Up Conversion Tracking?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Implementation begins by defining the actions that need to be tracked, followed by deploying tags or server-side tracking on the relevant pages. Campaigns must also be properly tagged, particularly through UTM parameters, to associate every conversion with its source. A dedicated platform automates the collection and consolidation of these events.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why Do My Conversion Numbers Differ Across My Tools?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Differences often result from different attribution windows, attribution models, or tracking methods used by each platform. Some tools count post-view conversions, while others only count post-click conversions, and tag loss can also distort reported volumes. Unified measurement combined with data reconciliation reduces these discrepancies and provides a consistent source of conversion data.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- BLOC 2 : DefinedTerm \u2014 sameAs Wikidata ajout\u00e9 (Q1129450) -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"DefinedTerm\",\n  \"name\": \"Conversion Tracking\",\n  \"description\": \"Conversion tracking refers to the monitoring and recording of valuable actions performed by users on a website or application, such as a purchase, registration, adding a product to the cart, or submitting a quote request. It makes it possible to link each conversion to the channel, campaign, or touchpoint that generated it. By connecting results to marketing activities, conversion tracking forms the foundation of all performance measurement and provides the data used by attribution models to evaluate the profitability of marketing investments.\",\n  \"url\": \"https:\/\/www.trackad.ai\/en\/glossary\/conversion-tracking\/\",\n  \"inDefinedTermSet\": \"TrackAd Glossaire\",\n  \"sameAs\": \"https:\/\/www.wikidata.org\/wiki\/Q1129450\"\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21eeea4 titre_1l_1 elementor-widget elementor-widget-heading\" data-id=\"21eeea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What Is Conversion Tracking?\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cdf6e5 elementor-widget elementor-widget-text-editor\" data-id=\"9cdf6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"page-header\"><div class=\"definition-block\"><p><b>Conversion tracking<\/b><span style=\"font-weight: 400;\"> refers to the monitoring and recording of valuable actions performed by users on a website or application, such as a purchase, registration, adding a product to the cart, or submitting a quote request. It makes it possible to link each conversion to the channel, campaign, or touchpoint that generated it. By connecting results to marketing activities, conversion tracking forms the foundation of all performance measurement and provides the data used by attribution models to evaluate the profitability of marketing investments.<\/span><\/p><\/div><\/header><section id=\"fonctionnement\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9137378 titre_4 elementor-widget elementor-widget-heading\" data-id=\"9137378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does Conversion Tracking Work?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc81612 elementor-widget elementor-widget-text-editor\" data-id=\"fc81612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"fonctionnement\" class=\"section\"><p><span style=\"font-weight: 400;\">Conversion tracking is based on triggering an event whenever a target action is completed. In practice, a <\/span><b>tag<\/b><span style=\"font-weight: 400;\"> or a <\/span><b>server-side call<\/b><span style=\"font-weight: 400;\"> sends information to the measurement platform when a conversion occurs, such as an order confirmation, account creation, or file download. This event is then associated with the traffic source that generated the visit using campaign identifiers such as <\/span><b>UTM parameters<\/b><span style=\"font-weight: 400;\"> or <\/span><b>click IDs<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Conversion tracking can operate through browser tags, but also through <\/span><b>server-side tracking<\/b><span style=\"font-weight: 400;\">, which is more robust and better suited to a <\/span><b>cookieless environment<\/b><span style=\"font-weight: 400;\">. The collected data is then consolidated to link every conversion to its acquisition journey, making it possible to measure the number of conversions by channel, their value, and the cost associated with generating them.<\/span><\/p><\/section><section id=\"importance\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d0b57 titre_4 elementor-widget elementor-widget-heading\" data-id=\"b5d0b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is Conversion Tracking Important?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921b71a liste_puce_4 elementor-widget elementor-widget-text-editor\" data-id=\"921b71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"importance\" class=\"section\"><p><span style=\"font-weight: 400;\">Conversion tracking determines the reliability of every performance analysis. Without it, it is impossible to identify which marketing channels actually generate results. Incomplete or inaccurate tracking distorts attribution, artificially inflates the performance of certain channels, and leads to poor budget allocation decisions.<\/span><\/p><p><span style=\"font-weight: 400;\">By ensuring accurate conversion measurement, conversion tracking makes it possible to optimize campaigns, reduce media waste, and improve profitability. Thanks to reliable data, TrackAd clients achieve an average <\/span><b>21% increase in ROI within two months<\/b><span style=\"font-weight: 400;\">. At TrackAd, <\/span><b>100% of relevant data is collected and updated automatically every day<\/b><span style=\"font-weight: 400;\">, reducing data loss and providing a reliable foundation for every marketing decision.<\/span><\/p><\/section><section id=\"trackad\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce87b3 titre_4 elementor-widget elementor-widget-heading\" data-id=\"3ce87b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3>Conversion Tracking at TrackAd\n\n<span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\"><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03b889 elementor-widget elementor-widget-text-editor\" data-id=\"f03b889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TrackAd delivers reliable conversion tracking through a robust measurement framework, including <\/span><b>server-side tracking<\/b><span style=\"font-weight: 400;\">, designed for a <\/span><b>cookieless environment<\/b><span style=\"font-weight: 400;\"> without relying on third-party cookies. The platform links every conversion to its original touchpoint and then reconciles this data with media spend across all marketing channels.<\/span><\/p><p><span style=\"font-weight: 400;\">This <\/span><b>daily, automated data collection<\/b><span style=\"font-weight: 400;\"> significantly reduces the measurement discrepancies that commonly occur between different tools. Trusted by <\/span><b>150+ clients<\/b><span style=\"font-weight: 400;\"> in France and internationally, the TrackAd approach provides a reliable data foundation for attribution and budget management.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8df633 titre_4 elementor-widget elementor-widget-heading\" data-id=\"a8df633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e5b4d elementor-widget elementor-widget-text-editor\" data-id=\"e4e5b4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>What Is the Difference Between Conversion Tracking and Marketing Attribution?<\/b><\/p><p><span style=\"font-weight: 400;\">Conversion tracking records the fact that a conversion has occurred and links it to its source. Marketing attribution comes afterward by distributing the value of that conversion across the different touchpoints in the customer journey according to a chosen attribution model. Conversion tracking provides the raw data, while attribution interprets it. The two work together but represent different stages of performance measurement.<\/span><\/p><p><b>Does Conversion Tracking Work Without Cookies?<\/b><\/p><p><span style=\"font-weight: 400;\">Yes. Modern conversion tracking, including TrackAd&#8217;s approach, relies on <\/span><b>server-side tracking<\/b><span style=\"font-weight: 400;\"> and <\/span><b>data reconciliation<\/b><span style=\"font-weight: 400;\"> rather than third-party cookies. These methods make it possible to record conversions and reliably associate them with their source, even in a <\/span><b>cookieless environment<\/b><span style=\"font-weight: 400;\">, where traditional browser tags become less accurate.<\/span><\/p><p><b>How Do You Set Up Conversion Tracking?<\/b><\/p><p><span style=\"font-weight: 400;\">Implementation begins by defining the actions that need to be tracked, followed by deploying <\/span><b>tags<\/b><span style=\"font-weight: 400;\"> or <\/span><b>server-side tracking<\/b><span style=\"font-weight: 400;\"> on the relevant pages. Campaigns must also be properly tagged, particularly through <\/span><b>UTM parameters<\/b><span style=\"font-weight: 400;\">, to associate every conversion with its source. A dedicated platform automates the collection and consolidation of these events.<\/span><\/p><p><b>Why Do My Conversion Numbers Differ Across My Tools?<\/b><\/p><p><span style=\"font-weight: 400;\">Differences often result from different attribution windows, attribution models, or tracking methods used by each platform. Some tools count <\/span><b>post-view conversions<\/b><span style=\"font-weight: 400;\">, while others only count <\/span><b>post-click conversions<\/b><span style=\"font-weight: 400;\">, and tag loss can also distort reported volumes. Unified measurement combined with <\/span><b>data reconciliation<\/b><span style=\"font-weight: 400;\"> reduces these discrepancies and provides a consistent source of conversion data.<\/span><\/p><p><span style=\"font-weight: 400;\">Conversion tracking is the process of monitoring valuable user actions and linking them to the marketing channel or campaign that generated them. It forms the foundation of all performance measurement by ensuring reliable conversion data for attribution and budget management, including in a <\/span><b>cookieless environment<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What Is Conversion Tracking? Conversion tracking refers to the monitoring and recording of valuable actions performed by users on a website or application, such as a purchase, registration, adding a product to the cart, or submitting a quote request. It makes it possible to link each conversion to the channel, campaign, or touchpoint that generated [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":11979,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-13040","page","type-page","status-publish","hentry","category-glossaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversion tracking - TrackAd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion tracking - TrackAd\" \/>\n<meta property=\"og:description\" content=\"What Is Conversion Tracking? Conversion tracking refers to the monitoring and recording of valuable actions performed by users on a website or application, such as a purchase, registration, adding a product to the cart, or submitting a quote request. It makes it possible to link each conversion to the channel, campaign, or touchpoint that generated [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"TrackAd\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T14:12:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/\",\"url\":\"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/\",\"name\":\"Conversion tracking - TrackAd\",\"isPartOf\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#website\"},\"datePublished\":\"2026-07-16T19:03:00+00:00\",\"dateModified\":\"2026-07-22T14:12:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Glossary\",\"item\":\"https:\/\/www.trackad.ai\/en\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#website\",\"url\":\"https:\/\/www.trackad.ai\/en\/\",\"name\":\"TrackAd\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trackad.ai\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#organization\",\"name\":\"TrackAd\",\"url\":\"https:\/\/www.trackad.ai\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg\",\"contentUrl\":\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg\",\"caption\":\"TrackAd\"},\"image\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/trackad\/\",\"https:\/\/www.wikidata.org\/wiki\/Q140355332\",\"https:\/\/www.crunchbase.com\/organization\/trackad-group\",\"https:\/\/play.google.com\/store\/apps\/details?id=ai.trackad.trackad\",\"https:\/\/apps.apple.com\/us\/app\/trackad\/id1227520197\"],\"description\":\"TrackAd est une plateforme SaaS fran\u00e7aise d'attribution marketing et d'agent IA (NOA) qui unifie les donn\u00e9es d'acquisition en temps r\u00e9el pour optimiser le ROI des campagnes digitales des annonceurs e-commerce et B2B.\",\"foundingDate\":\"2015\",\"founder\":[{\"@type\":\"Person\",\"name\":\"Emilien Roux\",\"jobTitle\":\"Co-founder & CPO\"},{\"@type\":\"Person\",\"name\":\"Maximilien Jacquet\",\"jobTitle\":\"Co-founder & CSO\"},{\"@type\":\"Person\",\"name\":\"Guillaume Le Roy\",\"jobTitle\":\"Co-founder\"}],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"sales\",\"url\":\"https:\/\/www.trackad.ai\/contact\/\",\"availableLanguage\":[\"French\",\"English\"]},\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Paris\",\"postalCode\":\"75017\",\"addressCountry\":\"FR\"},\"knowsAbout\":[\"Attribution marketing\",\"Optimisation du ROAS\",\"Tracking publicitaire\",\"D\u00e9tection de fraude \u00e0 l'affiliation\",\"Analyse des campagnes d'acquisition\",\"Consent Mode v2\"],\"areaServed\":[\"FR\",\"EU\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conversion tracking - TrackAd","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/","og_locale":"en_US","og_type":"article","og_title":"Conversion tracking - TrackAd","og_description":"What Is Conversion Tracking? Conversion tracking refers to the monitoring and recording of valuable actions performed by users on a website or application, such as a purchase, registration, adding a product to the cart, or submitting a quote request. It makes it possible to link each conversion to the channel, campaign, or touchpoint that generated [&hellip;]","og_url":"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/","og_site_name":"TrackAd","article_modified_time":"2026-07-22T14:12:49+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/","url":"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/","name":"Conversion tracking - TrackAd","isPartOf":{"@id":"https:\/\/www.trackad.ai\/en\/#website"},"datePublished":"2026-07-16T19:03:00+00:00","dateModified":"2026-07-22T14:12:49+00:00","breadcrumb":{"@id":"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.trackad.ai\/en\/glossary\/%d1%81onversion-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Glossary","item":"https:\/\/www.trackad.ai\/en\/glossary\/"},{"@type":"ListItem","position":2,"name":"Conversion tracking"}]},{"@type":"WebSite","@id":"https:\/\/www.trackad.ai\/en\/#website","url":"https:\/\/www.trackad.ai\/en\/","name":"TrackAd","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/www.trackad.ai\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trackad.ai\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.trackad.ai\/en\/#organization","name":"TrackAd","url":"https:\/\/www.trackad.ai\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg","contentUrl":"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/03\/trackad-logo.svg","caption":"TrackAd"},"image":{"@id":"https:\/\/www.trackad.ai\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/trackad\/","https:\/\/www.wikidata.org\/wiki\/Q140355332","https:\/\/www.crunchbase.com\/organization\/trackad-group","https:\/\/play.google.com\/store\/apps\/details?id=ai.trackad.trackad","https:\/\/apps.apple.com\/us\/app\/trackad\/id1227520197"],"description":"TrackAd est une plateforme SaaS fran\u00e7aise d'attribution marketing et d'agent IA (NOA) qui unifie les donn\u00e9es d'acquisition en temps r\u00e9el pour optimiser le ROI des campagnes digitales des annonceurs e-commerce et B2B.","foundingDate":"2015","founder":[{"@type":"Person","name":"Emilien Roux","jobTitle":"Co-founder & CPO"},{"@type":"Person","name":"Maximilien Jacquet","jobTitle":"Co-founder & CSO"},{"@type":"Person","name":"Guillaume Le Roy","jobTitle":"Co-founder"}],"contactPoint":{"@type":"ContactPoint","contactType":"sales","url":"https:\/\/www.trackad.ai\/contact\/","availableLanguage":["French","English"]},"address":{"@type":"PostalAddress","addressLocality":"Paris","postalCode":"75017","addressCountry":"FR"},"knowsAbout":["Attribution marketing","Optimisation du ROAS","Tracking publicitaire","D\u00e9tection de fraude \u00e0 l'affiliation","Analyse des campagnes d'acquisition","Consent Mode v2"],"areaServed":["FR","EU"]}]}},"_links":{"self":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/13040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/comments?post=13040"}],"version-history":[{"count":8,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/13040\/revisions"}],"predecessor-version":[{"id":13123,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/13040\/revisions\/13123"}],"up":[{"embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/pages\/11979"}],"wp:attachment":[{"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/media?parent=13040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/categories?post=13040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trackad.ai\/en\/wp-json\/wp\/v2\/tags?post=13040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}