{"id":13324,"date":"2026-08-28T13:17:12","date_gmt":"2026-08-28T11:17:12","guid":{"rendered":"https:\/\/www.trackad.ai\/?page_id=13324"},"modified":"2026-08-31T11:48:08","modified_gmt":"2026-08-31T09:48:08","slug":"improvement-507-meta-ads-roi-last-click-incremental-attribution","status":"publish","type":"page","link":"https:\/\/www.trackad.ai\/en\/clients\/improvement-507-meta-ads-roi-last-click-incremental-attribution\/","title":{"rendered":"Berceau Magique \u2013 Improvement of 507% in Meta Ads ROI by shifting from Last-click to incremental attribution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13324\" class=\"elementor elementor-13324 elementor-13323\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9640b9b breadcrumb_2 bg_color1 e-flex e-con-boxed e-con e-parent\" data-id=\"9640b9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fad2312 elementor-widget elementor-widget-breadcrumbs\" data-id=\"fad2312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-918b478 bg_degrad_2 forme_lt e-flex e-con-boxed e-con e-parent\" data-id=\"918b478\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4520e6f e-con-full e-flex e-con e-child\" data-id=\"4520e6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772afb4 elementor-widget elementor-widget-image\" data-id=\"772afb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/cas-client-berceau-magique-3.jpg\" class=\"attachment-full size-full wp-image-13335\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/cas-client-berceau-magique-3.jpg 1920w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/cas-client-berceau-magique-3-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/cas-client-berceau-magique-3-1620x1080.jpg 1620w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3328040 e-con-full e-flex e-con e-child\" data-id=\"3328040\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e53f2 sup_titre_2 elementor-widget elementor-widget-heading\" data-id=\"d7e53f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Case study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154551e titre_1l_2 elementor-widget elementor-widget-heading\" data-id=\"154551e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span>Improvement of 507% in Meta Ads ROI <\/span> by shifting from Last-click to incremental attribution<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580d3b3 elementor-widget elementor-widget-image\" data-id=\"580d3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"121\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-blanc-1.png\" class=\"attachment-large size-large wp-image-13367\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-blanc-1.png 1628w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-blanc-1-1080x163.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ac6470 bg_primary bg_grille_top_h  e-flex e-con-boxed e-con e-parent\" data-id=\"6ac6470\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e31be7 bloc_chiffres_2 e-con-full e-flex e-con e-child\" data-id=\"8e31be7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ce14d9 bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"6ce14d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2c4ef compteur elementor-widget elementor-widget-counter\" data-id=\"5a2c4ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Meta Ads ROI <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"507\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fed26f bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"6fed26f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4018ade compteur elementor-widget elementor-widget-counter\" data-id=\"4018ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">guided by true incrementality<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"100\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b334033 e-con-full bloc_infos e-flex e-con e-child\" data-id=\"b334033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6d3f2 bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"9e6d3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIndustry: <span class=\"txt_color1\">Baby &#038; Mother Products\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b36b8 bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"29b36b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRevenue: <span class=\"txt_color1\">\u20ac7.18 million<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94edce1 bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"94edce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Location : <span class=\"txt_color1\">France<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b34707 bg_degrad_3 forme_rm_3 e-flex e-con-boxed e-con e-parent\" data-id=\"5b34707\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7354516 e-con-full e-flex e-con e-child\" data-id=\"7354516\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f7fcd titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"43f7fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>challenges<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123b844 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"123b844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>GA4\u2019s last-click view consistently undervalued SMA channels, especially Meta Ads, which showed the lowest ROI in the marketing mix and was often negative.<\/li><li>Meta\u2019s post-click performance was difficult to measure, as users often saw visual or video ads without clicking, despite their real impact on final conversions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1431c48 loop_temoignage e-con-full e-flex e-con e-child\" data-id=\"1431c48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e26da elementor-position-left elementor-vertical-align-middle loop_boite_img elementor-widget elementor-widget-image-box\" data-id=\"d0e26da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1550\" height=\"1550\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-carre-e1787917608399.png\" class=\"attachment-full size-full wp-image-13342\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-carre-e1787917608399.png 1550w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-carre-e1787917608399-1080x1080.png 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-carre-e1787917608399-780x780.png 780w\" sizes=\"(max-width: 1550px) 100vw, 1550px\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Manon Fernand<\/div><p class=\"elementor-image-box-description\">Marketing Manager<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9105e2a loop_desc elementor-widget elementor-widget-text-editor\" data-id=\"9105e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve been using TrackAd for three years to track and analyze our marketing investments. The platform has transformed the way we manage the performance of each channel, giving us greater control over our marketing spend and significantly improving our margins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2fd2b9 bg_degrad_2 e-flex e-con-boxed e-con e-parent\" data-id=\"f2fd2b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c9bbb8 e-con-full e-flex e-con e-child\" data-id=\"6c9bbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcc768 titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"dbcc768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>solutions<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8cc07 elementor-widget elementor-widget-image\" data-id=\"fa8cc07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/cas-client-berceau-magique-4.jpg\" title=\"cas-client-berceau-magique-4\" alt=\"cas-client-berceau-magique-4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7ac3e4 e-con-full e-flex e-con e-child\" data-id=\"c7ac3e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92c0195 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"92c0195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-WEB:903ebe31-b345-49ac-8f4f-cc7ac347495a-9\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:903ebe31-b345-49ac-8f4f-cc7ac347495a-9\" data-turn-id-container=\"request-WEB:903ebe31-b345-49ac-8f4f-cc7ac347495a-9\" data-testid=\"conversation-turn-20\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"211466a2-55f4-4bec-8736-d4956bd16c1a\" data-message-model-slug=\"gpt-5-6\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"fbskMG_root markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><div class=\"relative w-full mt-4 mb-1\"><div class=\"\"><div class=\"contents\"><div class=\"relative\"><div class=\"h-full min-h-0 min-w-0\"><div class=\"h-full min-h-0 min-w-0\"><div class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\"><div class=\"h-full w-full border-radius-3xl bg-(--code-block-surface) corner-superellipse\/1.1 overflow-clip rounded-3xl [--code-block-surface:var(--bg-elevated-secondary)] dark:[--code-block-surface:var(--composer-surface-primary)] lxnfua_clipPathFallback\"><div class=\"relative\"><div class=\"pe-11 pt-3\"><div class=\"relative z-0 flex max-w-full\"><div id=\"code-block-viewer\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch \u037cd \u037cr\" dir=\"ltr\"><div class=\"cm-scroller\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><div class=\"pointer-events-none -mt-px h-px translate-y-(--scroll-root-safe-area-inset-bottom)\" aria-hidden=\"true\"><ul><li class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"141\">Full customer journey analysis to move beyond last-click attribution and measure Meta\u2019s incremental impact across the entire conversion path.<\/li><li class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"141\">Integration of Meta post-view data to capture the impact of ad exposure and include it in ROI calculations.<\/li><li data-start=\"252\" data-end=\"370\">Implementation of a reliable ROI model based on first-click data and a portion of Meta-recorded post-view conversions.<\/li><li data-start=\"372\" data-end=\"536\">Measurement of Meta\u2019s true incremental impact and contribution to overall revenue, enabling the digital team to validate investment in this key acquisition channel.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d043cb1 bg_degrad_3 forme_rm_3 e-flex e-con-boxed e-con e-parent\" data-id=\"d043cb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a683335 e-con-full e-flex e-con e-child\" data-id=\"a683335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46209ca titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"46209ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>results<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189f2ef titre_28 elementor-widget elementor-widget-heading\" data-id=\"189f2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">+507% Meta Ads ROI <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc2a1c txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"bdc2a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>compared to GA4\u2019s Last-click view<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a3a6ad e-con-full e-flex e-con e-child\" data-id=\"3a3a6ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1d1ce titre_28 elementor-widget elementor-widget-heading\" data-id=\"ee1d1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">100% of media decisions <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5e7cc txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"2a5e7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>guided by true incrementality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a7d112 e-flex e-con-boxed e-con e-parent\" data-id=\"7a7d112\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d73acf bg_degrad_s8 e-flex e-con-boxed e-con e-parent\" data-id=\"3d73acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ce92c titre_2c_1 elementor-widget elementor-widget-heading\" data-id=\"57ce92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover <span>other case studies<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5917cc6 elementor-pagination-type-progressbar carousel_1 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"5917cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:8319,&quot;pagination&quot;:&quot;progressbar&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-8319\">.elementor-8319 .elementor-element.elementor-element-f570532{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8319 .elementor-element.elementor-element-d13c4cb img{height:140px;object-fit:cover;object-position:center center;}.elementor-8319 .elementor-element.elementor-element-740635f{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--margin-top:-17px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8319 .elementor-element.elementor-element-d71ebb8{--display:flex;--padding-top:1rem;--padding-bottom:4rem;--padding-left:2rem;--padding-right:2rem;}.elementor-8319 .elementor-element.elementor-element-711083b > .elementor-widget-container{margin:-1rem 0rem 0rem 0rem;}.elementor-8319 .elementor-element.elementor-element-6ba70ad{bottom:1rem;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-13324 post-13324 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/cas-client-berceau-magique-3-1620x1080.jpg\" class=\"attachment-large size-large wp-image-13335\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/cas-client-berceau-magique-3-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/cas-client-berceau-magique-3-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/cas-client-berceau-magique-3.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"121\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-blanc-1.png\" class=\"attachment-large size-large wp-image-13367\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-blanc-1.png 1628w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/08\/berceau-magique-logo-blanc-1-1080x163.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+507% ROI Meta Ads<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Berceau Magique \u2013 Improvement of 507% in Meta Ads ROI by shifting from Last-click to incremental attribution<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBerceau Magique used TrackAd to shift from last-click to first-click attribution and reintegrate Meta Ads post-view data, revealing a 6x higher ROI.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/improvement-507-meta-ads-roi-last-click-incremental-attribution\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-11855 post-11855 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/happywool-recommandations-doptimisation-budgutaire-en-un-clic-1-1620x1080.jpg\" class=\"attachment-large size-large wp-image-11811\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/happywool-recommandations-doptimisation-budgutaire-en-un-clic-1-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/happywool-recommandations-doptimisation-budgutaire-en-un-clic-1-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/happywool-recommandations-doptimisation-budgutaire-en-un-clic-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"109\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/01\/happywool-logo-2new-1.png\" class=\"attachment-large size-large wp-image-8469\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Analyse en 2 min<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Happywool &#8211; Recommandations d\u2019optimisation budg\u00e9taire en un clic<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGr\u00e2ce \u00e0 l\u2019intelligence prescriptive NOA, Happywool gagne un temps pr\u00e9cieux dans l\u2019analyse de l\u2019incr\u00e9mentalit\u00e9 de ses campagnes.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/happywool-recommandations-doptimisation-budgetaire-en-un-clic\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-11665 post-11665 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/artificial-photography-vb5qtt8x4na-unsplash-1620x1080.jpg\" class=\"attachment-large size-large wp-image-11693\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/artificial-photography-vb5qtt8x4na-unsplash-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/artificial-photography-vb5qtt8x4na-unsplash-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/artificial-photography-vb5qtt8x4na-unsplash.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"156\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/logo-zadigvoltaire-white-2-1.png\" class=\"attachment-large size-large wp-image-11668\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/logo-zadigvoltaire-white-2-1.png 1920w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/05\/logo-zadigvoltaire-white-2-1-1080x211.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">18% savings<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Zadig&#038;Voltaire \u2013 Centralizing acquisition data and budget optimization<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tZadig&amp;Voltaire implemented TrackAd to centralize digital acquisition data from 8 countries into a single interface accessible to the entire team.\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/zadig-voltaire-centralizing-acquisition-data-and-budget-optimization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-11468 post-11468 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"212\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/cas-client-croisieurope-3-2-e1773050281424.jpg\" class=\"attachment-large size-large wp-image-11520\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"214\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/croisieurope-1.png\" class=\"attachment-large size-large wp-image-11471\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">10h saved per month<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CroisiEurope \u2013 10 hours per month saved on media management thanks to NOA<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCroisiEurope saved 10 hours per month on media management with NOA, thanks to automated analysis and enhanced visibility.\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/croisieurope-10-hours-per-month-saved-on-media-management-thanks-to-noa\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10854 post-10854 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10872\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"143\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-logo-blanc-e1766074625359.png\" class=\"attachment-large size-large wp-image-10866\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+10% ROAS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Electro D\u00e9p\u00f4t \u2013 A POC with strong business impact<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn two months of POC, Electro D\u00e9p\u00f4t increased its ROAS by 10% and identified 18% of its budget to reinvest in incremental revenue.\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/electro-depot-a-poc-with-strong-business-impact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10657 post-10657 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10.jpg\" class=\"attachment-large size-large wp-image-10683\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10.jpg 1920w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10-1080x608.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-logo-blanc-fond-transparent-1-e1761730743842.png\" class=\"attachment-large size-large wp-image-10702\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">24 % savings<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">NV Gallery &#8211; Aggregation, incrementality, and performance: NV Gallery\u2019s winning trio<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscover how NV Gallery optimizes its digital acquisition and reduces costs by 24% thanks to 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