{"id":7294,"date":"2024-10-23T19:21:20","date_gmt":"2024-10-23T17:21:20","guid":{"rendered":"https:\/\/www.trackad.ai\/guide-ecarts-de-conversion-entre-meta-et-solution-analytique\/"},"modified":"2024-12-17T10:44:02","modified_gmt":"2024-12-17T09:44:02","slug":"guide-understanding-conversion-differences-between-meta-and-your-analytics-solution","status":"publish","type":"page","link":"https:\/\/www.trackad.ai\/en\/resources\/guide-understanding-conversion-differences-between-meta-and-your-analytics-solution\/","title":{"rendered":"Guide &#8211; Understanding conversion differences between Meta and your analytics solution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7294\" class=\"elementor elementor-7294 elementor-7157\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74728cd breadcrumb_1 e-flex e-con-boxed e-con e-parent\" data-id=\"74728cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9f57c elementor-widget elementor-widget-breadcrumbs\" data-id=\"fc9f57c\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7348c0f ban_inte forme_rm_2 e-flex e-con-boxed e-con e-parent\" data-id=\"7348c0f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9b3f463 e-con-full e-flex e-con e-child\" data-id=\"9b3f463\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d79fc8 sup_titre_2 elementor-widget elementor-widget-heading\" data-id=\"2d79fc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Guide<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d03dcc titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"8d03dcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Understand and reduce conversion gaps between <span>Meta and your analytics solution<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a45c5 elementor-widget elementor-widget-text-editor\" data-id=\"12a45c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong><span class=\"titre_2\">Discover our free guide to optimize tracking and measuring conversions in your Meta campaigns.<\/span><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66bb8b elementor-widget elementor-widget-image\" data-id=\"b66bb8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/10\/trackad-guide-meta.png\" class=\"attachment-large size-large wp-image-7167\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3016503 e-con-full e-flex e-con e-child\" data-id=\"3016503\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-709f846 form_plezi form_plezi_contact elementor-widget elementor-widget-html\" data-id=\"709f846\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><form id=\"plz-form-e902a6dc-55fc-4d45-b4d5-b12f9ab7dd40\"><\/form><script async src=\"https:\/\/brain.plezi.co\/api\/v1\/web_forms\/scripts?content_web_form_id=e902a6dc-55fc-4d45-b4d5-b12f9ab7dd40\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aac9ee3 bg_degrad_2 e-flex e-con-boxed e-con e-parent\" data-id=\"aac9ee3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17156d9 sup_titre_3 elementor-widget elementor-widget-heading\" data-id=\"17156d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Why this GUIDE ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc85c7e e-con-full e-flex e-con e-child\" data-id=\"fc85c7e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6fed85 e-con-full e-flex e-con e-child\" data-id=\"d6fed85\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f3bd8 titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"e8f3bd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have you noticed  <span>discrepancies between Meta's conversion data <\/span>and your analytics solution?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee61a1a elementor-widget elementor-widget-text-editor\" data-id=\"ee61a1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"txt_blanc\">You&#8217;re not alone! Many advertisers face these gaps, often due to differences in attribution, tracking, or conversion modeling.<\/span><\/p><p><span class=\"txt_blanc\">In this guide, we explore the main causes of these discrepancies and provide practical tips to better align your data.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-632f92c e-con-full e-flex e-con e-child\" data-id=\"632f92c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9a7a44 e-con-full vision_illu_bg elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a9a7a44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a7c05 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e5a7c05\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-40df019d-3543-4a32-a062-1ca011c3a556\" viewBox=\"0 0 88 88\"><g id=\"uuid-4a53a26d-72d0-4ec2-9a43-eebf7b8d862f\"><rect id=\"uuid-f16675d6-a677-4aaf-b2ff-b0a72bf23b32\" width=\"88\" height=\"88\" rx=\"32\" ry=\"32\" fill=\"#fbd700\" stroke-width=\"0\"><\/rect><circle id=\"uuid-0c371112-dd7e-46fc-bdb6-4172451843f8\" cx=\"44.5\" cy=\"44.5\" r=\"23.5\" fill=\"#182353\" stroke-width=\"0\"><\/circle><circle id=\"uuid-7558c64d-ff35-4cb6-a415-0150a8ffd0e5\" cx=\"44.5\" cy=\"44.5\" r=\"8.5\" fill=\"#0554f1\" stroke-width=\"0\"><\/circle><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ab9cb0 e-con-full vision_illu bg_primary radius_2 e-flex e-con e-child\" data-id=\"5ab9cb0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2614762 titre_28 elementor-widget elementor-widget-heading\" data-id=\"2614762\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+ 90%<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb544c txt_blanc elementor-widget elementor-widget-text-editor\" data-id=\"2bb544c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAverage increase in conversions reported by Meta compared to analytics tools\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9326a33 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9326a33\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div 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stroke-width=\"0\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e102781 txt_blanc elementor-widget elementor-widget-text-editor\" data-id=\"1e102781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"txt_color2\"><strong>Understand attribution differences: <\/strong><\/span><span style=\"font-weight: 400;\">learn how Meta and your analytics solution measure and attribute conversions.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c3014f e-con-full e-flex e-con e-child\" data-id=\"48c3014f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480b87d7 elementor-widget elementor-widget-image\" data-id=\"480b87d7\" data-element_type=\"widget\" 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data.\n<\/span>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dffd0ad e-con-full e-flex e-con e-child\" data-id=\"dffd0ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ccfae70 elementor-widget elementor-widget-image\" data-id=\"1ccfae70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"uuid-3ad34cc8-6c5e-4c2c-a50d-586f4040d273\" viewBox=\"0 0 43.52 43.52\"><defs><clipPath id=\"uuid-37083b23-85c6-49b2-9def-b036818980f8\"><rect width=\"43.52\" height=\"43.52\" fill=\"none\" stroke-width=\"0\"><\/rect><\/clipPath><\/defs><g id=\"uuid-b931db9a-45ed-40f4-bdf2-bf6a77a68c7d\"><g clip-path=\"url(#uuid-37083b23-85c6-49b2-9def-b036818980f8)\"><g 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adjust attribution windows and fix configuration issues.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-869b459 e-con-full e-flex e-con e-parent\" data-id=\"869b459\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1f0c elementor-widget elementor-widget-template\" data-id=\"b9e1f0c\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8272\" class=\"elementor elementor-8272 elementor-3134\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-217fd9be bg_degrad_s5 bloc_newsletter forme_bl_3 e-flex e-con-boxed e-con e-parent\" data-id=\"217fd9be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55fb903d sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"55fb903d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Newsletter<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4714cd31 titre_2c_1 no_toc elementor-widget elementor-widget-heading\" data-id=\"4714cd31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le meilleur de l\u2019acquisition digitale, directement <br><span>dans votre bo\u00eete mail.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70742ca form_plezi_newsletter_light elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"70742ca\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><form id=\"plz-form-3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/form><script async src=\"https:\/\/brain.plezi.co\/api\/v1\/web_forms\/scripts?content_web_form_id=3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi archexplicabo\u2026.<\/p>\n","protected":false},"author":3,"featured_media":3917,"parent":7297,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[53],"class_list":["post-7294","page","type-page","status-publish","has-post-thumbnail","hentry","category-all-ressources","tag-livres-blancs-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide - Understanding conversion differences between Meta and your analytics solution - TrackAd<\/title>\n<meta name=\"description\" content=\"Un guide gratuit pour ma\u00eetriser les \u00e9carts de conversion entre Meta Ads et vos outils analytiques. 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