{"id":8164,"date":"2024-09-23T01:19:48","date_gmt":"2024-09-22T23:19:48","guid":{"rendered":"https:\/\/www.trackad.ai\/clients\/jules-optimisation-campagnes-criteo\/"},"modified":"2025-02-23T18:49:30","modified_gmt":"2025-02-23T17:49:30","slug":"jules-optimization-criteo-campaigns","status":"publish","type":"page","link":"https:\/\/www.trackad.ai\/en\/clients\/jules-optimization-criteo-campaigns\/","title":{"rendered":"Jules &#8211; Reduction of Criteo&#8217;s Cost of Sales (COS)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8164\" class=\"elementor elementor-8164 elementor-6114\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9640b9b breadcrumb_2 bg_color1 e-flex e-con-boxed e-con e-parent\" data-id=\"9640b9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fad2312 elementor-widget elementor-widget-breadcrumbs\" data-id=\"fad2312\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-918b478 bg_degrad_2 forme_lt e-flex e-con-boxed e-con e-parent\" data-id=\"918b478\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4520e6f e-con-full e-flex e-con e-child\" data-id=\"4520e6f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772afb4 elementor-widget elementor-widget-image\" data-id=\"772afb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1282\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/jules-trackad.webp\" class=\"attachment-full size-full wp-image-6116\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/jules-trackad.webp 1920w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/jules-trackad-1080x721.webp 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/jules-trackad-1617x1080.webp 1617w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3328040 e-con-full e-flex e-con e-child\" data-id=\"3328040\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e53f2 sup_titre_2 elementor-widget elementor-widget-heading\" data-id=\"d7e53f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Case study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154551e titre_1l_2 elementor-widget elementor-widget-heading\" data-id=\"154551e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">JULES: <span>Reduction of Cost of Sales (COS)<\/span> from Criteo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580d3b3 elementor-widget elementor-widget-image\" data-id=\"580d3b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"396\" height=\"396\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/12\/logo-jules.png\" class=\"attachment-large size-large wp-image-8354\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b47ba36 bg_primary bg_grille_top_h  e-flex e-con-boxed e-con e-parent\" data-id=\"b47ba36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73c4173 bloc_chiffres_2 e-con-full e-flex e-con e-child\" data-id=\"73c4173\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aaf4b54 bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"aaf4b54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-004f26d compteur elementor-widget elementor-widget-counter\" data-id=\"004f26d\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">reduction of COS for Criteo campaigns<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"77\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbb2780 bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"dbb2780\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9faa51f compteur elementor-widget elementor-widget-counter\" data-id=\"9faa51f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase in sales generated by Criteo<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"300\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498cedc e-con-full bloc_infos e-flex e-con e-child\" data-id=\"498cedc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26c60ad bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"26c60ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIndustry: <span class=\"txt_color1\">Ready-to-wear<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82d4d9 bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"f82d4d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Location : <span class=\"txt_color1\">France<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b34707 bg_degrad_3 forme_rm_3 e-flex e-con-boxed e-con e-parent\" data-id=\"5b34707\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7354516 e-con-full e-flex e-con e-child\" data-id=\"7354516\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f7fcd titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"43f7fcd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>challenges<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123b844 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"123b844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"0\" data-end=\"61\">Reduce the cost per order acquisition of Criteo campaigns<\/li><li data-start=\"62\" data-end=\"120\" data-is-last-node=\"\">Increase sales and revenue generated by Criteo campaigns<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c7c45 elementor-widget elementor-widget-image\" data-id=\"87c7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/jules-trackad-3.png\" class=\"attachment-large size-large wp-image-6213\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/jules-trackad-3.png 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/jules-trackad-3-330x230.png 330w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ab4f04 bg_degrad_2 e-flex e-con-boxed e-con e-parent\" data-id=\"8ab4f04\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9377bbb e-con-full e-flex e-con e-child\" data-id=\"9377bbb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dceb758 titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"dceb758\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>project<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a17e7 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"71a17e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"49\">Update of the Criteo Lower Funnel campaign setup:<\/p><ul data-start=\"51\" data-end=\"297\" data-is-only-node=\"\" data-is-last-node=\"\"><li data-start=\"51\" data-end=\"177\">Adjustment of the bidding strategy towards adaptive optimization with a target CPO to increase conversion and sales volume<\/li><li data-start=\"178\" data-end=\"297\" data-is-last-node=\"\">Reduction of the retargeting window \u2013 time since the last visit \u2013 to limit targeting of cold audiences and reduce COS<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0336f9e e-con-full e-flex e-con e-child\" data-id=\"0336f9e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e50ff0c txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"e50ff0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"0\" data-end=\"295\"><p data-start=\"2\" data-end=\"295\">Optimization of bids based on a multi-channel Last Paid Click attribution, instead of the mono-channel Post Click attribution offered by Criteo. This approach provides visibility into the actual effectiveness of the campaign in completing conversion paths by considering all traffic sources.<\/p><\/li><li data-start=\"297\" data-end=\"460\"><p data-start=\"299\" data-end=\"460\">Launch of a Criteo campaign in the Upper Funnel, dedicated to acquiring new traffic to maximize web presence and attempt to generate a higher volume of orders.<\/p><\/li><li data-start=\"462\" data-end=\"583\" data-is-last-node=\"\"><p data-start=\"464\" data-end=\"583\" data-is-last-node=\"\">Launch of a Criteo &#8220;Store to Web&#8221; campaign aimed at attracting customers who usually shop in-store to the online store.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-533e57d bg_degrad_3 forme_rm_3 e-flex e-con-boxed e-con e-parent\" data-id=\"533e57d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61c49d0 e-con-full e-flex e-con e-child\" data-id=\"61c49d0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e000cba titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"e000cba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>results<\/span> of the collaboration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2e52 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"bfb2e52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to the modifications made by TrackAd, Jules achieved significant results compared to the same period in the previous year:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45cafc6 e-con-full e-flex e-con e-child\" data-id=\"45cafc6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db73a90 titre_28 elementor-widget elementor-widget-heading\" data-id=\"db73a90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">300% increase in sales<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd099d2 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"dd099d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>generated by Criteo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c946e89 titre_28 elementor-widget elementor-widget-heading\" data-id=\"c946e89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">77% de r\u00e9duction du COS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f63344f txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"f63344f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>of Criteo campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9134c1 bg_degrad_s5 section_citation e-flex e-con-boxed e-con e-parent\" data-id=\"f9134c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2153d92 logo_bg_color1 elementor-widget elementor-widget-image\" data-id=\"2153d92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"396\" height=\"396\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/12\/logo-jules.png\" class=\"attachment-large size-large wp-image-8354\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0db26 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ea0db26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cThe TrackAd team <span class=\"txt_color1\"><strong>is very responsive and offers highly relevant recommendations.<\/strong><\/span> The performance of our retargeting campaigns is right on target!\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77687f7 elementor-widget elementor-widget-text-editor\" data-id=\"77687f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Guillaume BERDZINSKI<br \/><\/strong><span class=\"txt_14\"><em><span class=\"txt_color1\">Traffic Manager<\/span><\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d73acf bg_degrad_s8 e-flex e-con-boxed e-con e-parent\" data-id=\"3d73acf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ce92c titre_2c_1 elementor-widget elementor-widget-heading\" data-id=\"57ce92c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover other <span>case studies<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5917cc6 elementor-pagination-type-progressbar carousel_1 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"5917cc6\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:8319,&quot;pagination&quot;:&quot;progressbar&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-8319\">.elementor-8319 .elementor-element.elementor-element-f570532{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8319 .elementor-element.elementor-element-d13c4cb img{height:140px;object-fit:cover;object-position:center center;}.elementor-8319 .elementor-element.elementor-element-740635f{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--margin-top:-17px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8319 .elementor-element.elementor-element-d71ebb8{--display:flex;--padding-top:1rem;--padding-bottom:4rem;--padding-left:2rem;--padding-right:2rem;}.elementor-8319 .elementor-element.elementor-element-711083b > .elementor-widget-container{margin:-1rem 0rem 0rem 0rem;}.elementor-8319 .elementor-element.elementor-element-6ba70ad{bottom:1rem;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-11468 post-11468 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"212\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/cas-client-croisieurope-3-2-e1773050281424.jpg\" class=\"attachment-large size-large wp-image-11520\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"214\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/croisieurope-1.png\" class=\"attachment-large size-large wp-image-11471\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">10h saved per month<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CroisiEurope \u2013 10 hours per month saved on media management thanks to NOA<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCroisiEurope saved 10 hours per month on media management with NOA, thanks to automated analysis and enhanced visibility.\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/croisieurope-10-hours-per-month-saved-on-media-management-thanks-to-noa\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10854 post-10854 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10872\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"143\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-logo-blanc-e1766074625359.png\" class=\"attachment-large size-large wp-image-10866\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+10% ROAS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Electro D\u00e9p\u00f4t \u2013 A POC with strong business impact<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn two months of POC, Electro D\u00e9p\u00f4t increased its ROAS by 10% and identified 18% of its budget to reinvest in incremental revenue.\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/electro-depot-a-poc-with-strong-business-impact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10657 post-10657 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10.jpg\" class=\"attachment-large size-large wp-image-10683\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10.jpg 1920w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10-1080x608.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-logo-blanc-fond-transparent-1-e1761730743842.png\" class=\"attachment-large size-large wp-image-10702\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">24 % savings<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">NV Gallery &#8211; Aggregation, incrementality, and performance: NV Gallery\u2019s winning trio<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscover how NV Gallery optimizes its digital acquisition and reduces costs by 24% thanks to TrackAd\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/aggregation-incrementality-and-performance-nv-gallerys-winning-trio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-11391 post-11391 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation-1620x1080.jpg\" class=\"attachment-large size-large wp-image-11406\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"199\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-logo-transparent-blanc.png\" class=\"attachment-large size-large wp-image-11425\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-logo-transparent-blanc.png 1280w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-logo-transparent-blanc-1080x268.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">261 affiliates tracked<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Allianz \u2013 A unified view to track the affiliate conversion rate<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscover how Allianz France optimizes its affiliate program with TrackAd: a unified view of 261 affiliates and precise monitoring of lead conversion rates.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/allianz-a-unified-view-to-track-the-affiliate-conversion-rate\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10552 post-10552 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10559\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"211\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/Best-Western-TrackAd-1.png\" class=\"attachment-large size-large wp-image-4876\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">67% savings<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Best Western \u2013 Measuring channel incrementality for better budget allocation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/best-western-measuring-channel-incrementality-for-better-budget-allocation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10490 post-10490 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10502\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"267\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/logo-see-tickets-blanc-fond-transparent-e1760100404645.png\" class=\"attachment-large size-large wp-image-10493\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+16% gross margin<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">See Tickets &#8211; Addressing growth and cost optimization challenges through incrementality<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t+16% gross margin in 6 months, and 54% of the acquisition budget reinvested in incremental growth across campaigns tracked via TrackAd\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/see-tickets-addressing-growth-and-cost-optimization-challenges-through-incrementality\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f50fb228-77df-4241-9700-693924d18ea2\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"118.58 237.16 137.53 218.21 51.36 132.05 220.91 132.05 220.91 105.12 51.36 105.11 137.53 18.95 118.58 0 0 118.58 118.58 237.16\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5900fa3 e-con-full e-flex e-con e-parent\" data-id=\"5900fa3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f4e7e elementor-widget elementor-widget-template\" data-id=\"b3f4e7e\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7339\" class=\"elementor elementor-7339 elementor-3892\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f07ff57 bg_degrad_s5 bloc_demo_solu e-flex e-con-boxed e-con e-parent\" data-id=\"7f07ff57\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff71966 sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"3ff71966\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Demo<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f6b536 titre_2c_1 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"16f6b536\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to take your digital acquisition to the <span>next level?<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c8637 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e9c8637\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMeet our experts to discover what TrackAd can bring to your marketing. 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