{"id":8769,"date":"2025-02-06T18:25:51","date_gmt":"2025-02-06T17:25:51","guid":{"rendered":"https:\/\/www.trackad.ai\/?page_id=8769"},"modified":"2025-02-07T09:24:31","modified_gmt":"2025-02-07T08:24:31","slug":"sephora-assess-advertising-effectiveness-through-attribution","status":"publish","type":"page","link":"https:\/\/www.trackad.ai\/en\/clients\/sephora-assess-advertising-effectiveness-through-attribution\/","title":{"rendered":"Sephora &#8211; Assess advertising effectiveness through attribution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8769\" class=\"elementor elementor-8769 elementor-8768\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9640b9b breadcrumb_2 bg_color1 e-flex e-con-boxed e-con e-parent\" data-id=\"9640b9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fad2312 elementor-widget elementor-widget-breadcrumbs\" data-id=\"fad2312\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-918b478 bg_degrad_2 forme_lt e-flex e-con-boxed e-con e-parent\" data-id=\"918b478\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4520e6f e-con-full e-flex e-con e-child\" data-id=\"4520e6f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772afb4 elementor-widget elementor-widget-image\" data-id=\"772afb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5833\" height=\"10769\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/01\/sephora-evaluer-lefficacite-publicitaire-via-lattribution-1-1.jpg\" class=\"attachment-full size-full wp-image-8793\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/01\/sephora-evaluer-lefficacite-publicitaire-via-lattribution-1-1.jpg 5833w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/01\/sephora-evaluer-lefficacite-publicitaire-via-lattribution-1-1-585x1080.jpg 585w\" sizes=\"(max-width: 5833px) 100vw, 5833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3328040 e-con-full e-flex e-con e-child\" data-id=\"3328040\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e53f2 sup_titre_2 elementor-widget elementor-widget-heading\" data-id=\"d7e53f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Case study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154551e titre_1l_2 elementor-widget elementor-widget-heading\" data-id=\"154551e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Evaluate advertising effectiveness<span> through attribution<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580d3b3 elementor-widget elementor-widget-image\" data-id=\"580d3b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"104\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/01\/sephora-logo-blanc.png\" class=\"attachment-large size-large wp-image-8771\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/01\/sephora-logo-blanc.png 1920w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/01\/sephora-logo-blanc-1080x140.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b47ba36 bg_primary bg_grille_top_h  e-flex e-con-boxed e-con e-parent\" data-id=\"b47ba36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73c4173 bloc_chiffres_2 e-con-full e-flex e-con e-child\" data-id=\"73c4173\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb612a5 bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"eb612a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be58764 compteur elementor-widget elementor-widget-counter\" data-id=\"be58764\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">growth in orders from paid traffic compared to the website\u2019s average growth<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">\u0445<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"2\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9762b3 bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"c9762b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2fa4d6 compteur elementor-widget elementor-widget-counter\" data-id=\"c2fa4d6\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">orders generated through affiliation<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"250\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaf4b54 bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"aaf4b54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-004f26d compteur elementor-widget elementor-widget-counter\" data-id=\"004f26d\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">orders from new customers<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498cedc e-con-full bloc_infos e-flex e-con e-child\" data-id=\"498cedc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26c60ad bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"26c60ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIndutry: <span class=\"txt_color1\">Beauty &#038; Cosmetics<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1633f2f bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"1633f2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRevenue: <span class=\"txt_color1\">$4 billion<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82d4d9 bloc_infos_txt elementor-widget elementor-widget-text-editor\" data-id=\"f82d4d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Location : <span class=\"txt_color1\">France<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b34707 bg_degrad_3 forme_rm_3 e-flex e-con-boxed e-con e-parent\" data-id=\"5b34707\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7354516 e-con-full e-flex e-con e-child\" data-id=\"7354516\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f7fcd titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"43f7fcd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>challenges<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcfcb8 txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"4dcfcb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Implement a decision-making solution and the ability to measure the real-time value of each paid marketing investment.<\/li><li>Test specific attribution models for different types of online channels to improve the efficiency of paid marketing actions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1431c48 loop_temoignage e-con-full e-flex e-con e-child\" data-id=\"1431c48\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e26da elementor-position-left elementor-vertical-align-middle loop_boite_img elementor-widget elementor-widget-image-box\" data-id=\"d0e26da\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"800\" height=\"794\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/01\/logo-sephora-carre-coupe.png\" class=\"attachment-large size-large wp-image-8784\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Polina ROSS<\/div><p class=\"elementor-image-box-description\">Head of E-commerce advertising<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9105e2a loop_desc elementor-widget elementor-widget-text-editor\" data-id=\"9105e2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have been working with TrackAd for four years now, and we are still impressed by the tool\u2019s efficiency. We have significantly improved our performance, and all tedious or time-consuming tasks have been automated. Now, we dedicate all our time to improving our performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddf0ac8 bg_degrad_2 e-flex e-con-boxed e-con e-parent\" data-id=\"ddf0ac8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f24d60 e-con-full e-flex e-con e-child\" data-id=\"2f24d60\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbfae87 titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"cbfae87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Solutions<\/span> implemented<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2fdab elementor-widget elementor-widget-image\" data-id=\"be2fdab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"683\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/02\/sephora-evaluer-lefficacite-publicitaire-via-lattribution-8-e1738915755799-1080x683.jpg\" class=\"attachment-medium size-medium wp-image-9111\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/02\/sephora-evaluer-lefficacite-publicitaire-via-lattribution-8-e1738915755799-1080x683.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/02\/sephora-evaluer-lefficacite-publicitaire-via-lattribution-8-e1738915755799.jpg 1502w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ad68ef e-con-full e-flex e-con e-child\" data-id=\"0ad68ef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7382f txt_blanc liste_puce_1 elementor-widget elementor-widget-text-editor\" data-id=\"cf7382f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Activation of TrackAd with a customized paid last-click attribution model, excluding all free sources such as SEO or referral traffic.<\/p><\/li><li><p>In addition to the default paid last-click performance, receiving first-click performance (orders, CPO) in the same interface for each traffic source and campaign.<\/p><\/li><li><p>With these multiple attribution models, Sephora gained a better understanding of its marketing mix and the efficiency of each traffic source. To achieve this, Sephora used different analyses depending on the type of source:<\/p><ul><li>For upper-funnel sources that drive new traffic, the analysis focused on &#8220;first-click CPO&#8221; and the &#8220;share of new customers.&#8221;<\/li><li>For lower-funnel sources that close the conversion path, the analysis focused on paid last-click indicators.<\/li><\/ul><\/li><li><p>Additionally, a motivation program was introduced for affiliate programs, allowing upper-funnel affiliates to receive higher commissions. This significantly increased the volume of traffic and orders generated through this channel.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6fe90 bg_primary bg_grille_top_h  e-flex e-con-boxed e-con e-parent\" data-id=\"5a6fe90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e000cba titre_2l_2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e000cba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span>results<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-167a1b1 bloc_chiffres_2 e-con-full e-flex e-con e-child\" data-id=\"167a1b1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-159bc6b bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"159bc6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d028af compteur elementor-widget elementor-widget-counter\" data-id=\"7d028af\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">the growth in orders from paid traffic compared to the website\u2019s average growth<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"2\" data-from-value=\"\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> times<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6abdea0 bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"6abdea0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3885de compteur elementor-widget elementor-widget-counter\" data-id=\"e3885de\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase in orders generated through the affiliation channel<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"250\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f84fb bloc_chiffre e-con-full e-flex e-con e-child\" data-id=\"51f84fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53c755c compteur elementor-widget elementor-widget-counter\" data-id=\"53c755c\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">increase in orders from new customers<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d73acf bg_degrad_s8 e-flex e-con-boxed e-con e-parent\" data-id=\"3d73acf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ce92c titre_2c_1 elementor-widget elementor-widget-heading\" data-id=\"57ce92c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover other <span>case studies<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5917cc6 elementor-pagination-type-progressbar carousel_1 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"5917cc6\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:8319,&quot;pagination&quot;:&quot;progressbar&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-8319\">.elementor-8319 .elementor-element.elementor-element-f570532{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8319 .elementor-element.elementor-element-d13c4cb img{height:140px;object-fit:cover;object-position:center center;}.elementor-8319 .elementor-element.elementor-element-740635f{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--margin-top:-17px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8319 .elementor-element.elementor-element-d71ebb8{--display:flex;--padding-top:1rem;--padding-bottom:4rem;--padding-left:2rem;--padding-right:2rem;}.elementor-8319 .elementor-element.elementor-element-711083b > .elementor-widget-container{margin:-1rem 0rem 0rem 0rem;}.elementor-8319 .elementor-element.elementor-element-6ba70ad{bottom:1rem;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-11468 post-11468 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"212\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/cas-client-croisieurope-3-2-e1773050281424.jpg\" class=\"attachment-large size-large wp-image-11520\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"214\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/croisieurope-1.png\" class=\"attachment-large size-large wp-image-11471\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">10h saved per month<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CroisiEurope \u2013 10 hours per month saved on media management thanks to NOA<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCroisiEurope saved 10 hours per month on media management with NOA, thanks to automated analysis and enhanced visibility.\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/croisieurope-10-hours-per-month-saved-on-media-management-thanks-to-noa\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10854 post-10854 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10872\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-un-poc-a-fort-impact-business-5.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"143\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/electro-depot-logo-blanc-e1766074625359.png\" class=\"attachment-large size-large wp-image-10866\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+10% ROAS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Electro D\u00e9p\u00f4t \u2013 A POC with strong business impact<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn two months of POC, Electro D\u00e9p\u00f4t increased its ROAS by 10% and identified 18% of its budget to reinvest in incremental revenue.\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/electro-depot-a-poc-with-strong-business-impact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10657 post-10657 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10.jpg\" class=\"attachment-large size-large wp-image-10683\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10.jpg 1920w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-agregation-incrementalite-et-performance-10-1080x608.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/nv-gallery-logo-blanc-fond-transparent-1-e1761730743842.png\" class=\"attachment-large size-large wp-image-10702\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">24 % savings<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">NV Gallery &#8211; Aggregation, incrementality, and performance: NV Gallery\u2019s winning trio<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscover how NV Gallery optimizes its digital acquisition and reduces costs by 24% thanks to TrackAd\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/aggregation-incrementality-and-performance-nv-gallerys-winning-trio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-11391 post-11391 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation-1620x1080.jpg\" class=\"attachment-large size-large wp-image-11406\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-une-vision-unifiee-pour-suivre-le-taux-de-transformation-de-laffiliation.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"199\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-logo-transparent-blanc.png\" class=\"attachment-large size-large wp-image-11425\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-logo-transparent-blanc.png 1280w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/01\/allianz-logo-transparent-blanc-1080x268.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">261 affiliates tracked<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Allianz \u2013 A unified view to track the affiliate conversion rate<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscover how Allianz France optimizes its affiliate program with TrackAd: a unified view of 261 affiliates and precise monitoring of lead conversion rates.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/allianz-a-unified-view-to-track-the-affiliate-conversion-rate\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10552 post-10552 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10559\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/best-western-cas-client-3.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"211\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/Best-Western-TrackAd-1.png\" class=\"attachment-large size-large wp-image-4876\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">67% savings<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Best Western \u2013 Measuring channel incrementality for better budget allocation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/best-western-measuring-channel-incrementality-for-better-budget-allocation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8319\" class=\"elementor elementor-8319 elementor-2278 swiper-slide e-loop-item e-loop-item-10490 post-10490 page type-page status-publish has-post-thumbnail hentry tag-cas-client-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f570532 loop_client e-flex e-con-boxed e-con e-parent\" data-id=\"f570532\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13c4cb loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d13c4cb\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4-1620x1080.jpg\" class=\"attachment-large size-large wp-image-10502\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/seetickets-repondre-aux-enjeux-de-croissance-et-doptimisation-des-couts-grace-a-lincrementalite-4.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740635f e-con-full loop_bloc_logo e-flex e-con e-child\" data-id=\"740635f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e80b loop_logo elementor-widget elementor-widget-image\" data-id=\"ac8e80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"267\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/logo-see-tickets-blanc-fond-transparent-e1760100404645.png\" class=\"attachment-large size-large wp-image-10493\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67de2ac loop_info elementor-widget elementor-widget-heading\" data-id=\"67de2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+16% gross margin<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d71ebb8 e-con-full loop_content e-flex e-con e-child\" data-id=\"d71ebb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5800e22 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5800e22\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">See Tickets &#8211; Addressing growth and cost optimization challenges through incrementality<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711083b loop_desc elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"711083b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t+16% gross margin in 6 months, and 54% of the acquisition budget reinvested in incremental growth across campaigns tracked via TrackAd\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba70ad btn_link_2 elementor-absolute elementor-widget elementor-widget-button\" data-id=\"6ba70ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/clients\/see-tickets-addressing-growth-and-cost-optimization-challenges-through-incrementality\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f50fb228-77df-4241-9700-693924d18ea2\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"118.58 237.16 137.53 218.21 51.36 132.05 220.91 132.05 220.91 105.12 51.36 105.11 137.53 18.95 118.58 0 0 118.58 118.58 237.16\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5900fa3 e-con-full e-flex e-con e-parent\" data-id=\"5900fa3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f4e7e elementor-widget elementor-widget-template\" data-id=\"b3f4e7e\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7339\" class=\"elementor elementor-7339 elementor-3892\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f07ff57 bg_degrad_s5 bloc_demo_solu e-flex e-con-boxed e-con e-parent\" data-id=\"7f07ff57\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff71966 sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"3ff71966\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Demo<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f6b536 titre_2c_1 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"16f6b536\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to take your digital acquisition to the <span>next level?<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c8637 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e9c8637\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMeet our experts to discover what TrackAd can bring to your marketing. 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