{"id":9362,"date":"2025-07-11T14:38:16","date_gmt":"2025-07-11T12:38:16","guid":{"rendered":"https:\/\/www.trackad.ai\/?page_id=9362"},"modified":"2025-07-18T11:43:49","modified_gmt":"2025-07-18T09:43:49","slug":"white-paper-digital-advertising-how-to-effectively-track-your-performance-2","status":"publish","type":"page","link":"https:\/\/www.trackad.ai\/en\/resources\/white-paper-digital-advertising-how-to-effectively-track-your-performance-2\/","title":{"rendered":"White Paper \u2013 Digital Advertising: How to Effectively Track Your Performance?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9362\" class=\"elementor elementor-9362 elementor-9361\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74728cd breadcrumb_1 e-flex e-con-boxed e-con e-parent\" data-id=\"74728cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9f57c elementor-widget elementor-widget-breadcrumbs\" data-id=\"fc9f57c\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7348c0f ban_inte forme_rm_2 e-flex e-con-boxed e-con e-parent\" data-id=\"7348c0f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9b3f463 e-con-full e-flex e-con e-child\" data-id=\"9b3f463\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d79fc8 sup_titre_2 elementor-widget elementor-widget-heading\" data-id=\"2d79fc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Livre blanc<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d03dcc titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"8d03dcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicit\u00e9 digitale : comment bien suivre <span>vos performances ?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a45c5 elementor-widget elementor-widget-text-editor\" data-id=\"12a45c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tT\u00e9l\u00e9chargez le guide en 6 \u00e9tapes pour suivre et optimiser vos campagnes digitales !\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66bb8b elementor-widget elementor-widget-image\" data-id=\"b66bb8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/livre-blanc-trackad-publicite-digitale-1017x1080.png\" class=\"attachment-large size-large wp-image-6484\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/livre-blanc-trackad-publicite-digitale-1017x1080.png 1017w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/livre-blanc-trackad-publicite-digitale.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3016503 e-con-full e-flex e-con e-child\" data-id=\"3016503\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e93ca4 elementor-button-align-center form_elementor elementor-widget elementor-widget-form\" data-id=\"2e93ca4\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"form_livreblanc\" name=\"Formulaire Livre blanc\" aria-label=\"Formulaire Livre blanc\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9362\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"2e93ca4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"White Paper \u2013 Digital Advertising: How to Effectively Track Your Performance? - TrackAd\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"9362\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-prenom elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-prenom\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[prenom]\" id=\"form-field-prenom\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nom elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nom\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nom]\" id=\"form-field-nom\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_6c029e3 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_6c029e3\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSoci\u00e9t\u00e9\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_6c029e3]\" id=\"form-field-field_6c029e3\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_a52555b elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a52555b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPoste\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_a52555b]\" id=\"form-field-field_a52555b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_4e695aa elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4e695aa\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tT\u00e9l\u00e9phone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_4e695aa]\" id=\"form-field-field_4e695aa\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_56febb9 elementor-col-100\">\n\t\t\t\t\t<p class=\"txt_mention\">En soumettant ce formulaire, vous acceptez que TrackAd m\u00e9morise et utilise vos donn\u00e9es personnelles dans les conditions d\u00e9crites dans la politique de confidentialit\u00e9.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_d2f4cfb elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_d2f4cfb]\" id=\"form-field-field_d2f4cfb\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_d2f4cfb\">J'accepte le traitement de mes donn\u00e9es personnelles<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_29833b9 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_29833b9\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfdvgEqAAAAABCZzd9Utpjtp6HlswxZcK2kX7tM\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aac9ee3 bg_degrad_2 e-flex e-con-boxed e-con e-parent\" data-id=\"aac9ee3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17156d9 sup_titre_3 elementor-widget elementor-widget-heading\" data-id=\"17156d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Pourquoi ce Livre BLANC ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc85c7e e-con-full e-flex e-con e-child\" data-id=\"fc85c7e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6fed85 e-con-full e-flex e-con e-child\" data-id=\"d6fed85\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f3bd8 titre_2l_2 elementor-widget elementor-widget-heading\" data-id=\"e8f3bd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les entreprises qui connaissent la contribution de chaque levier marketing&nbsp;<span>augmentent leur ROI de 27%<\/span> en moyenne...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee61a1a elementor-widget elementor-widget-text-editor\" data-id=\"ee61a1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"txt_blanc\">&#8230; C&#8217;est pourquoi nous avons cr\u00e9\u00e9 ce guide : pour vous permettre \u00e0 vous aussi d&#8217;augmenter votre ROI publicitaire !\u00a0<\/span>\n\n<span class=\"txt_blanc\">Notre objectif\u00a0 : vous donner les meilleures pratiques pour mieux suivre et optimiser les performances de vos campagnes de publicit\u00e9 digitale \u00e9tape par \u00e9tape\u2026 et levier par levier ! <\/span><span class=\"txt_blanc\">De la captation de l\u2019internaute \u00e0 l\u2019int\u00e9gration des donn\u00e9es CRM dans l\u2019analyse de la performance de vos campagnes : d\u00e9couvrez les actions simples \u00e0 mettre en place et les indicateurs de performance pertinents \u00e0 suivre pour augmenter le ROI de vos campagnes.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-632f92c e-con-full e-flex e-con e-child\" data-id=\"632f92c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9a7a44 e-con-full vision_illu_bg elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a9a7a44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a7c05 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e5a7c05\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-40df019d-3543-4a32-a062-1ca011c3a556\" viewBox=\"0 0 88 88\"><g id=\"uuid-4a53a26d-72d0-4ec2-9a43-eebf7b8d862f\"><rect id=\"uuid-f16675d6-a677-4aaf-b2ff-b0a72bf23b32\" width=\"88\" height=\"88\" rx=\"32\" ry=\"32\" fill=\"#fbd700\" stroke-width=\"0\"><\/rect><circle id=\"uuid-0c371112-dd7e-46fc-bdb6-4172451843f8\" cx=\"44.5\" cy=\"44.5\" r=\"23.5\" fill=\"#182353\" stroke-width=\"0\"><\/circle><circle id=\"uuid-7558c64d-ff35-4cb6-a415-0150a8ffd0e5\" cx=\"44.5\" cy=\"44.5\" r=\"8.5\" fill=\"#0554f1\" stroke-width=\"0\"><\/circle><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ab9cb0 e-con-full vision_illu bg_primary radius_2 e-flex e-con e-child\" data-id=\"5ab9cb0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2614762 titre_28 elementor-widget elementor-widget-heading\" data-id=\"2614762\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+ 27% <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb544c txt_blanc elementor-widget elementor-widget-text-editor\" data-id=\"2bb544c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ROI en 2 mois<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9326a33 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9326a33\" data-element_type=\"widget\" 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class=\"elementor-counter-title\">commandes<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"218\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22ac88 compteur_1 elementor-widget elementor-widget-counter\" data-id=\"a22ac88\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">CA additionnel<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"57\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> K\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c001aea bg_degrad_3 e-flex e-con-boxed e-con e-parent\" data-id=\"5c001aea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1100ccd5 e-con-full e-flex e-con e-child\" data-id=\"1100ccd5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78a8c08 titre_2c_2 elementor-widget elementor-widget-heading\" data-id=\"78a8c08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce guide est <span>fait pour vous si...<\/span><br> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13508850 e-con-full e-grid e-con e-child\" data-id=\"13508850\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72bc166d e-con-full e-flex e-con e-child\" data-id=\"72bc166d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb164cb elementor-widget elementor-widget-image\" data-id=\"4cb164cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"66\" height=\"65\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/02\/picto-graph-livre-blanc.png\" class=\"attachment-large size-large wp-image-9178\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e102781 txt_blanc elementor-widget elementor-widget-text-editor\" data-id=\"1e102781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8230;Vous voulez conna\u00eetre les bons KPIs \u00e0 suivre pour analyser votre ROI et gagner en ma\u00eetrise de votre data marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c3014f e-con-full e-flex e-con e-child\" data-id=\"48c3014f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480b87d7 elementor-widget elementor-widget-image\" data-id=\"480b87d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"58\" height=\"67\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/02\/picto-bloc-note-livre-blanc.png\" class=\"attachment-large size-large wp-image-9172\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654bc16 txt_blanc elementor-widget elementor-widget-text-editor\" data-id=\"654bc16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8230; Vous souhaitez recevoir une liste d&#8217;actions simples \u00e0 mettre en place pour optimiser concr\u00e8tement la performance de vos campagnes digitales.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dffd0ad e-con-full e-flex e-con e-child\" data-id=\"dffd0ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ccfae70 elementor-widget elementor-widget-image\" data-id=\"1ccfae70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"62\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/02\/picto-upload-livre-blanc.png\" class=\"attachment-large size-large wp-image-9180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee67962 txt_blanc elementor-widget elementor-widget-text-editor\" data-id=\"2ee67962\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8230; Vous \u00eates curieux de conna\u00eetre les strat\u00e9gies ROIstes gagnantes et \u00e9prouv\u00e9es d&#8217;entreprises telles que : Atlas for Men, Jules, Wonderbox, Too Good to Go&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-025a39a e-con-full e-flex e-con e-parent\" data-id=\"025a39a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4bca17 elementor-widget elementor-widget-template\" data-id=\"c4bca17\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7840\" class=\"elementor elementor-7840 elementor-5183\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5984be15 bg_degrad_2 bloc_newsletter e-flex e-con-boxed e-con e-parent\" data-id=\"5984be15\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f1c567 sup_titre_2 elementor-widget elementor-widget-heading\" data-id=\"42f1c567\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Newsletter<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f9683 titre_2c_2 elementor-widget elementor-widget-heading\" data-id=\"65f9683\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The best of digital acquisition, delivered<br \/> straight to <span>your inbox.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa66ac elementor-widget__width-initial form_plezi_newsletter elementor-widget elementor-widget-html\" data-id=\"caa66ac\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><form id=\"plz-form-bd3755f2-b802-4648-b4e8-18c679efbd2e\"><\/form><script async src=\"https:\/\/brain.plezi.co\/api\/v1\/web_forms\/scripts?content_web_form_id=bd3755f2-b802-4648-b4e8-18c679efbd2e\"><\/script><\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi archexplicabo\u2026.<\/p>\n","protected":false},"author":7,"featured_media":3917,"parent":7297,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[53],"class_list":["post-9362","page","type-page","status-publish","has-post-thumbnail","hentry","category-all-ressources-en","tag-livres-blancs-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>White Paper \u2013 Digital Advertising: How to Effectively Track Your Performance? - TrackAd<\/title>\n<meta name=\"description\" content=\"Maximisez l&#039;impact de vos campagnes publicitaires digitales. 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