{"id":10811,"date":"2025-12-10T16:52:20","date_gmt":"2025-12-10T15:52:20","guid":{"rendered":"https:\/\/www.trackad.ai\/?p=10811"},"modified":"2026-07-02T19:05:14","modified_gmt":"2026-07-02T17:05:14","slug":"new-trackad-attribution-funnel-wise-2","status":"publish","type":"post","link":"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/","title":{"rendered":"New TrackAd attribution \u2013 Funnel Wise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10811\" class=\"elementor elementor-10811 elementor-10810\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0c1dc e-flex e-con-boxed e-con e-parent\" data-id=\"fd0c1dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ad84c breadcrumb_1 elementor-widget elementor-widget-breadcrumbs\" data-id=\"d7ad84c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1842416 post_content e-flex e-con-boxed e-con e-parent\" data-id=\"1842416\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b7c6f40 e-con-full tdm_container e-flex e-con e-child\" data-id=\"b7c6f40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c77676f e-con-full bloc_tdm_article e-flex e-con e-child\" data-id=\"c77676f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:70,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53dcf67 elementor-widget elementor-widget-table-of-contents\" data-id=\"53dcf67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.no_toc&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__53dcf67\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e146181 titre_share elementor-widget elementor-widget-heading\" data-id=\"e146181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Partager l'article :<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c7d9c elementor-share-buttons--view-icon elementor-share-buttons--color-custom elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"69c7d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-021bd8c e-con-full e-flex e-con e-child\" data-id=\"021bd8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-205d984 titre_1l_1 elementor-widget elementor-widget-heading\" data-id=\"205d984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pourquoi le trafic direct est-il sous-estim\u00e9 par GA4 ?  <span> Comparaison avec Piano Analytics, Matomo et Piwik Pro<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d4fb9 elementor-mobile_extra-align-center article_infos elementor-widget elementor-widget-post-info\" data-id=\"c5d4fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f26db2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>10 December 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-73fb870 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t7 min read\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2d1d7af elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tUpdated: 2 July 2026\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f5de6 elementor-widget elementor-widget-image\" data-id=\"43f5de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1.jpg\" class=\"attachment-large size-large wp-image-10839\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4dbea elementor-widget elementor-widget-text-editor\" data-id=\"ff4dbea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Les annonceurs qui changent de solution analytique constatent que le volume de trafic direct dans Google Analytics 4 est beaucoup plus faible que dans d\u2019autres solutions analytiques comme Matomo, Piano Analytics ou Piwik Pro.<\/b> <span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ce n\u2019est pas une erreur, ni une mauvaise configuration. C\u2019est tout simplement le r\u00e9sultat d\u2019un <\/span><b>choix m\u00e9thodologique diff\u00e9rent<\/b><span style=\"font-weight: 400;\"> de GA4 qui sous-estime volontairement le trafic Direct.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans cet article, on vous explique pourquoi ces \u00e9carts existent, comment chaque solution analytique mesure le \u201cDirect\u201d, et en quoi des outils comme <\/span><b>TrackAd<\/b><span style=\"font-weight: 400;\"> permettent de d\u00e9passer ces limites pour une vision plus juste des conversions initi\u00e9es par le trafic Direct.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f0bfe titre_2l_1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a8f0bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">1. Qu\u2019est-ce que le trafic direct (et pourquoi il est mal compris) ?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c0428 elementor-widget elementor-widget-text-editor\" data-id=\"a8c0428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le trafic direct regroupe toutes les visites <\/span><b>sans source identifiable<\/b><span style=\"font-weight: 400;\"> telle que la saisie directe de l\u2019URL dans un navigateur, un clic depuis un favori ou depuis un PDF \u2026<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est donc un <\/span><b>canal par d\u00e9faut<\/b><span style=\"font-weight: 400;\"> : d\u00e8s qu\u2019aucune autre source ne peut \u00eatre d\u00e9termin\u00e9e, la session est class\u00e9e comme \u201cDirect\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais selon les outils, ce <\/span><b>moment de bascule<\/b><span style=\"font-weight: 400;\"> \u2014 quand une source est perdue ou r\u00e9attribu\u00e9e \u2014 est g\u00e9r\u00e9 tr\u00e8s diff\u00e9remment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dee67d8 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"dee67d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2. GA4 : un trafic direct sous-estim\u00e9 par choix\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18c217 elementor-widget elementor-widget-text-editor\" data-id=\"c18c217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google Analytics 4 applique par d\u00e9faut une r\u00e8gle d\u2019attribution appel\u00e9e <\/span><b>\u201cLast click non-direct\u201d<\/b><span style=\"font-weight: 400;\">. Cela signifie que :<\/span><\/p><p><span style=\"font-weight: 400;\">Une visite sans source identifiable (donc normalement \u201cDirecte\u201d) est <\/span><b>r\u00e9attribu\u00e9e \u00e0 la derni\u00e8re source connue <\/b><b>dans les 6 derniers mois<\/b><span style=\"font-weight: 400;\">, <\/span><b>\u00e0 condition que celle-ci ne soit pas d\u00e9j\u00e0 \u201cDirect\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>Exemple :<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le 15 juin: un utilisateur arrive via une campagne Google Ads.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le 12 d\u00e9cembre : il revient via un favori, sans source (donc normalement Direct).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GA4 continue d\u2019attribuer cette session \u00e0 Google Ads.<\/span><p>\u00a0<\/p><\/li><\/ul><h3><b>Cons\u00e9quences :<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le trafic direct <\/span><b>est notablement plus faible<\/b><span style=\"font-weight: 400;\"> que dans d\u2019autres outils.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les conversions sont souvent <\/span><b>attribu\u00e9es au canal initial<\/b><span style=\"font-weight: 400;\">, m\u00eame sans nouvelle preuve concr\u00e8te.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cela <\/span><b>lisse les parcours de conversion<\/b><span style=\"font-weight: 400;\">, mais <\/span><b>fausse la r\u00e9alit\u00e9 de l\u2019impact du trafic Direct en le r\u00e9duisant volontairement<\/b><span style=\"font-weight: 400;\">.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etant donn\u00e9 que les leviers payants propos\u00e9s par Google Ads repr\u00e9sentent 60% de l\u2019advertising online mondial, cette m\u00e9canique permet de redistribuer une bonne partie du trafic Direct sur les leviers payants de Google<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abe844 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"6abe844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Matomo, Piano Analytics, Piwik Pro : des approches plus transparentes (mais diff\u00e9rentes)\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e752f4e elementor-widget elementor-widget-text-editor\" data-id=\"e752f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3.1. Matomo : la mesure brute du Direct<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aefebf1 elementor-widget elementor-widget-text-editor\" data-id=\"aefebf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Matomo applique une logique d\u2019attribution <\/span><b>strictement fond\u00e9e sur la session<\/b><span style=\"font-weight: 400;\">, sans r\u00e9attribution ou persistance inter-session de la source. \u00c0 chaque nouvelle visite, <\/span><b>la source est r\u00e9\u00e9valu\u00e9e en fonction des donn\u00e9es disponibles<\/b><span style=\"font-weight: 400;\"> (referrer, param\u00e8tres UTM, etc.).<\/span><\/p><p><span style=\"font-weight: 400;\">Si une session expire (g\u00e9n\u00e9ralement apr\u00e8s 30 minutes d\u2019inactivit\u00e9) et que l\u2019utilisateur revient sans source identifiable, Matomo <\/span><b>attribue cette session en \u201cDirect\u201d<\/b><span style=\"font-weight: 400;\">, m\u00eame si c\u2019est le m\u00eame utilisateur qu\u2019auparavant.<\/span><\/p><h3><b>Exemple :<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le 15 juin \u00e0 16h18 : un utilisateur arrive via une campagne Google Ads.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le 15 juin \u00e0 16h48 : sa fen\u00eatre est toujours ouverte et sa session expire.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matomo va cr\u00e9er un touchpoint Google Ads \u00e0 16h18 et un autre touchpoint Direct \u00e0 16h48, sans lien entre les deux.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Cela signifie que :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un touchpoint Direct est cr\u00e9\u00e9 d\u00e8s qu\u2019une session de 30mn expire<\/b><span style=\"font-weight: 400;\">, m\u00eame si c\u2019est une continuation logique de parcours.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matomo ne reconstitue pas le parcours de conversion<\/b><span style=\"font-weight: 400;\"> via un identifiant ou un historique pr\u00e9c\u00e9dent.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">R\u00e9sultat :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le trafic Direct dans Matomo peut <\/span><b>sembler anormalement \u00e9lev\u00e9<\/b><span style=\"font-weight: 400;\">, notamment dans un contexte de visiteurs r\u00e9currents ou de sessionslongues.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mais cette mesure est <\/span><b>fid\u00e8le \u00e0 la r\u00e9alit\u00e9 technique des sessions<\/b><span style=\"font-weight: 400;\"> : sans preuve de source et au d\u00e9marrage d\u2019une nouvelle session, l\u2019attribution revient au trafic\u00a0 \u201cDirect\u201d.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C\u2019est une approche <\/span><b>transparente et simple<\/b><span style=\"font-weight: 400;\">, adapt\u00e9e \u00e0 des environnements qui privil\u00e9gient l\u2019analyse technique brute plut\u00f4t que des mod\u00e8les d\u2019attribution qui transforment les donn\u00e9es au b\u00e9n\u00e9fice d\u2019outils payants.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6d755 elementor-widget elementor-widget-text-editor\" data-id=\"fe6d755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3.2. Piwik Pro : fonctionnement proche de Matomo<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2701aae elementor-widget elementor-widget-text-editor\" data-id=\"2701aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Piwik Pro suit une logique similaire \u00e0 celle de Matomo :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pas de r\u00e9attribution automatique.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toute session sans source = \u201cDirect\u201d.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Cela donne souvent un volume de Direct <\/span><b>plus \u00e9lev\u00e9 que dans GA4<\/b><span style=\"font-weight: 400;\">, surtout pour les visiteurs r\u00e9currents.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ac9c7 elementor-widget elementor-widget-text-editor\" data-id=\"25ac9c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3.3. Piano Analytics : une approche hybride<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0bb8b elementor-widget elementor-widget-text-editor\" data-id=\"ba0bb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Piano Analytics suit une logique similaire \u00e0 celle de Matomo et de Piwik Pro, avec une diff\u00e9rence importante :<\/span><\/p><p><span style=\"font-weight: 400;\">Toute reprise de session sans referrer est bien <\/span><b>consid\u00e9r\u00e9e comme un acc\u00e8s direct<\/b><span style=\"font-weight: 400;\">, mais avec une \u00e9tiquette pr\u00e9cisant qu\u2019il s\u2019agit d\u2019une <\/span><b>continuation<\/b><span style=\"font-weight: 400;\">, ce qui offre une meilleure lisibilit\u00e9.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cette approche a l\u2019avantage de <\/span><b>rendre lisible la cause de l\u2019attribution directe<\/b><span style=\"font-weight: 400;\"> (reprise de session, favori, etc.) via des sous-dimensions dans les rapports.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb4aad titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"fcb4aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Le consentement cookies, facteur cl\u00e9 d\u2019augmentation du Direct\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a22df7 elementor-widget elementor-widget-text-editor\" data-id=\"2a22df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019effet du RGPD ne peut pas \u00eatre ignor\u00e9 : si un utilisateur <\/span><b>refuse les cookies<\/b><span style=\"font-weight: 400;\">, il devient techniquement anonyme entre chaque visite.<\/span><\/p><p><span style=\"font-weight: 400;\">Cela a deux impacts majeurs :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019outil <\/span><b>ne peut plus faire le lien entre deux sessions du m\u00eame utilisateur<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chaque retour sur le site de cet utilisateur est donc per\u00e7u comme une <\/span><b>nouvelle visite Directe<\/b><span style=\"font-weight: 400;\">.<\/span><p>\u00a0<\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">De plus, certains navigateurs (Safari, Firefox) et les bloqueurs de pub :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">limitent la dur\u00e9e de vie des cookies ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bloquent parfois le referrer ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">emp\u00eachent le d\u00e9clenchement des tags.<\/span><p>\u00a0<\/p><\/li><\/ul><p><b>Cons\u00e9quence :<\/b><span style=\"font-weight: 400;\"> une explosion artificielle du trafic Direct, notamment sur les conversions \u201cnon consenties\u201d.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8f304 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"8c8f304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. BigQuery et donn\u00e9es brutes GA4 : une autre r\u00e9alit\u00e9\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23757e3 elementor-widget elementor-widget-text-editor\" data-id=\"23757e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lorsqu\u2019on exporte les donn\u00e9es de GA4 dans BigQuery (sans passer par son interface), on d\u00e9couvre une v\u00e9rit\u00e9 diff\u00e9rente.<\/span><\/p><p><span style=\"font-weight: 400;\">\u27a1 Dans BigQuery, <\/span><b>la logique de \u201cLast click non-direct\u201d n\u2019est pas appliqu\u00e9e<\/b><span style=\"font-weight: 400;\">. On observe donc :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un volume de \u201cDirect\u201d <\/span><b>bien plus \u00e9lev\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des visites attribu\u00e9es au \u201cSEA\u201d ou \u00e0 l\u201cEmail\u201d dans l\u2019interface de GA4 qui sont d\u00e9sormais attribu\u00e9es au Direct dans l\u2019export BigQuery, \u00e0 juste titre.<\/span><p>\u00a0<\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">Cela prouve que <\/span><b>l\u2019interface GA4 retravaille activement les donn\u00e9es<\/b><span style=\"font-weight: 400;\">, et que la \u201cbaisse\u201d du Direct est <\/span><b>une modification de la r\u00e9alit\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bdf4c titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"52bdf4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Le server-side : une solution pour restaurer la r\u00e9alit\u00e9\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f95365 elementor-widget elementor-widget-text-editor\" data-id=\"9f95365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Face \u00e0 toutes ces limites (refus de cookies, referrer manquant, perte d\u2019ID&#8230;), le tracking <\/span><b>server-side<\/b><span style=\"font-weight: 400;\"> devient une alternative incontournable.<\/span><\/p><h3><b>Le suivi c\u00f4t\u00e9 serveur permet de :<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conserver plus efficacement les identifiants des visiteurs (dans le respect du RGPD).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9cup\u00e9rer des informations souvent perdues c\u00f4t\u00e9 navigateur (referrer, UTMs&#8230;).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contourner les adblockers<\/b><span style=\"font-weight: 400;\"> et les contraintes ITP\/ETP.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9concilier les parcours utilisateur m\u00eame en cas de coupure de session.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">En combinant client-side + server-side, on <\/span><b>r\u00e9duit m\u00e9caniquement le trafic Direct<\/b><span style=\"font-weight: 400;\">, en retrouvant les vraies sources des visites.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de71c26 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"de71c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. TrackAd : reconstruire les parcours et d\u00e9prioriser le Direct\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4add3d elementor-widget elementor-widget-text-editor\" data-id=\"d4add3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chez TrackAd, nous allons <\/span><b>encore plus loin<\/b><span style=\"font-weight: 400;\"> pour restaurer une mesure fiable du trafic et des conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">La plateforme TrackAd permet de <\/span><b>recr\u00e9er le chemin de conversion complet, m\u00eame avec une session expir\u00e9e.<\/b><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 son approche multi-source et sa capacit\u00e9 \u00e0 matcher des \u00e9v\u00e9nements entre eux, elle <\/span><b>reconstruit les s\u00e9quences de visites<\/b><span style=\"font-weight: 400;\">, y compris en cas de coupure de session ou de refus de consentement partiel.<\/span><\/p><h3><b>Attribuer la conversion \u00e0 la source la plus pertinente<\/b><\/h3><p><span style=\"font-weight: 400;\">Plut\u00f4t que de privil\u00e9gier le Direct (qui est souvent un sympt\u00f4me de perte de donn\u00e9e), TrackAd applique une <\/span><b>logique de d\u00e9duplication intelligente<\/b><span style=\"font-weight: 400;\"> :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si une source identifiable est pr\u00e9sente dans le parcours, elle est prioris\u00e9e.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Le canal Direct est d\u00e9prioris\u00e9, pour \u00e9viter les fausses attributions.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><h3><b>Apporter une lecture fiable des performances<\/b><\/h3><p><span style=\"font-weight: 400;\">Les utilisateurs de TrackAd retrouvent ainsi une <\/span><b>vision plus fid\u00e8le de la r\u00e9alit\u00e9 marketing<\/b><span style=\"font-weight: 400;\"> :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">moins de conversions &#8220;fant\u00f4mes&#8221; attribu\u00e9es au Direct ;<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">plus de clart\u00e9 sur l\u2019efficacit\u00e9 r\u00e9elle de chaque canal.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab5ee0 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"8ab5ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion : ne vous fiez pas aveugl\u00e9ment au Direct\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8100f9b elementor-widget elementor-widget-text-editor\" data-id=\"8100f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le trafic Direct est un indicateur instable, tr\u00e8s d\u00e9pendant des choix techniques de votre outil d\u2019analyse. GA4 choisit de le minimiser, Matomo de le montrer tel quel, Piano de le qualifier.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais aucun outil ne d\u00e9tient \u201cla v\u00e9rit\u00e9\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est pourquoi chez TrackAd, nous avons fait le choix de <\/span><b>retravailler les donn\u00e9es plut\u00f4t que de les subir<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Parce qu\u2019au fond, ce n\u2019est pas le trafic \u201cDirect\u201d qui vous int\u00e9resse, mais de savoir <\/span><b>d\u2019o\u00f9 viennent vraiment vos conversions.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750848f elementor-author-box--image-valign-middle elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"750848f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/ae06f89ae293fade8e79674201cc4759bed831469cdf2f27b7c1bf7b1b89bddc?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Emilien Roux\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tEmilien Roux\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tCo-fondateur et CPO de TrackAd, j'accompagne depuis plus de 12 ans les \u00e9quipes acquisition dans la mesure et l'optimisation de leurs performances digitales. Ing\u00e9nieur dipl\u00f4m\u00e9 de l'ENSIIE et de l'University of Manchester, je me suis sp\u00e9cialis\u00e9 dans les probl\u00e9matiques de tracking, d'int\u00e9gration API et d'analyse de donn\u00e9es \u2014 des sujets que j'adresse au quotidien avec nos clients e-commerce et retail. \r\n<a href=\"https:\/\/www.linkedin.com\/in\/emilienroux\/\" target=\"_blank\">\r\n       Me suivre sur LinkedIn\r\n    <\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa02e5 e-flex e-con-boxed e-con e-parent\" data-id=\"caa02e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc87da sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"fdc87da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Blog<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e299523 titre_2c_1 no_toc elementor-widget elementor-widget-heading\" data-id=\"e299523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Articles <span>recommand\u00e9s<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ead851 e-flex e-con-boxed e-con e-parent\" data-id=\"5ead851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-071e816 elementor-pagination-type-progressbar carousel_1 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"071e816\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:8363,&quot;pagination&quot;:&quot;progressbar&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-8363\">.elementor-8363 .elementor-element.elementor-element-7c0487b{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8363 .elementor-element.elementor-element-247bd7a img{height:170px;object-fit:cover;object-position:center center;}.elementor-8363 .elementor-element.elementor-element-628c20d .elementor-icon-list-icon{width:14px;}.elementor-8363 .elementor-element.elementor-element-628c20d .elementor-icon-list-icon i{font-size:14px;}.elementor-8363 .elementor-element.elementor-element-628c20d .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-8363 .elementor-element.elementor-element-a4640df{--display:flex;--padding-top:2rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem;}.elementor-8363 .elementor-element.elementor-element-d4ec9ac > .elementor-widget-container{margin:-1rem 0rem 0rem 0rem;}.elementor-8363 .elementor-element.elementor-element-cd598a1 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-8363 .elementor-element.elementor-element-cd598a1 .elementor-button .elementor-button-content-wrapper{gap:0px;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-11603 post-11603 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/04\/etat-des-lieux-des-cookies-tiers-en-2026-fragmentation-plutot-que-disparition1-e1777467904223.jpg\" class=\"attachment-large size-large wp-image-11608\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution &amp; Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2026 Third-Party Cookie Overview: Fragmentation Rather Than Disappearance<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/2026-third-party-cookie-overview-fragmentation-rather-than-disappearance\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-11528 post-11528 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"456\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari.jpg\" class=\"attachment-large size-large wp-image-11538\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari.jpg 1600w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari-1080x616.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution &amp; Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Link Tracking Protection (Safari): understanding the real impact on advertising tracking and how to adapt<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/link-tracking-protection-safari-understanding-the-real-impact-on-advertising-tracking-and-how-to-adapt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-10811 post-10811 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee tag-attribution-contribution-en tag-outils-analytique\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg\" class=\"attachment-large size-large wp-image-10837\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution &amp; Contribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Outils &amp; Analytique<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">New TrackAd attribution \u2013 Funnel Wise<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-10357 post-10357 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1.jpg\" class=\"attachment-large size-large wp-image-10425\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution &amp; Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">New TrackAd attribution \u2013 Funnel Wise<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/new-trackad-attribution-funnel-wise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-10312 post-10312 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7.jpg\" class=\"attachment-large size-large wp-image-10336\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution &amp; Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Removal of Click IDs by Safari: Why TrackAd Is Not Affected + Best Practices to Adopt<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/removal-of-click-ids-by-safari-why-trackad-is-not-affected-best-practices-to-adopt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-9553 post-9553 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-contribution-en tag-outils-analytique tag-tools-analytics\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4.jpg\" class=\"attachment-large size-large wp-image-10370\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution &amp; Contribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Outils &amp; Analytique<\/span>, <span class=\"elementor-post-info__terms-list-item\">Tools &amp; Analytics<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Why is there a difference in conversions&#8217; count between Meta and analytics solutions?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/why-is-there-a-difference-in-conversions-count-between-meta-and-analytics-solutions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f50fb228-77df-4241-9700-693924d18ea2\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"118.58 237.16 137.53 218.21 51.36 132.05 220.91 132.05 220.91 105.12 51.36 105.11 137.53 18.95 118.58 0 0 118.58 118.58 237.16\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button 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class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8272\" class=\"elementor elementor-8272 elementor-3134\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-217fd9be bg_degrad_s5 bloc_newsletter forme_bl_3 e-flex e-con-boxed e-con e-parent\" data-id=\"217fd9be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55fb903d sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"55fb903d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Newsletter<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4714cd31 titre_2c_1 no_toc elementor-widget elementor-widget-heading\" data-id=\"4714cd31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le meilleur de l\u2019acquisition digitale, directement <br><span>dans votre bo\u00eete mail.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70742ca form_plezi_newsletter_light elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"70742ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><form id=\"plz-form-3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/form><script async src=\"https:\/\/brain.plezi.co\/api\/v1\/web_forms\/scripts?content_web_form_id=3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table des mati\u00e8res Partager l&#8217;article : Pourquoi le trafic direct est-il sous-estim\u00e9 par GA4 ? Comparaison avec Piano Analytics, Matomo et Piwik Pro Les annonceurs qui changent de solution analytique constatent que le volume de trafic direct dans Google Analytics 4 est beaucoup plus faible que dans d\u2019autres solutions analytiques comme Matomo, Piano Analytics ou [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[74,83],"class_list":["post-10811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-attribution-contribution-en","tag-outils-analytique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New TrackAd attribution \u2013 Funnel Wise - TrackAd<\/title>\n<meta name=\"description\" content=\"Discover TrackAd\u2019s Funnel Wise: a customizable and fair attribution model aligned with the real roles of each marketing source.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New TrackAd attribution \u2013 Funnel Wise - TrackAd\" \/>\n<meta property=\"og:description\" content=\"Discover TrackAd\u2019s Funnel Wise: a customizable and fair attribution model aligned with the real roles of each marketing source.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TrackAd\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T15:52:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T17:05:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emilien Roux\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilien Roux\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/\"},\"author\":{\"name\":\"Emilien Roux\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#\/schema\/person\/9ad8a4f8db31664739b1c04978731b03\"},\"headline\":\"New TrackAd attribution \u2013 Funnel Wise\",\"datePublished\":\"2025-12-10T15:52:20+00:00\",\"dateModified\":\"2026-07-02T17:05:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/\"},\"wordCount\":1408,\"publisher\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg\",\"keywords\":[\"Attribution &amp; Contribution\",\"Outils &amp; Analytique\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/\",\"url\":\"https:\/\/www.trackad.ai\/en\/non-classifiee\/new-trackad-attribution-funnel-wise-2\/\",\"name\":\"New TrackAd attribution \u2013 Funnel Wise - 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