{"id":10811,"date":"2025-12-10T16:52:20","date_gmt":"2025-12-10T15:52:20","guid":{"rendered":"https:\/\/www.trackad.ai\/?p=10811"},"modified":"2025-12-10T16:54:52","modified_gmt":"2025-12-10T15:54:52","slug":"new-trackad-attribution-funnel-wise-2","status":"publish","type":"post","link":"https:\/\/www.trackad.ai\/en\/blog\/new-trackad-attribution-funnel-wise-2\/","title":{"rendered":"New TrackAd attribution \u2013 Funnel Wise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10811\" class=\"elementor elementor-10811 elementor-10810\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0c1dc e-flex e-con-boxed e-con e-parent\" data-id=\"fd0c1dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ad84c breadcrumb_1 elementor-widget elementor-widget-breadcrumbs\" data-id=\"d7ad84c\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1842416 post_content e-flex e-con-boxed e-con e-parent\" data-id=\"1842416\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b7c6f40 e-con-full tdm_container e-flex e-con e-child\" data-id=\"b7c6f40\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c77676f e-con-full bloc_tdm_article e-flex e-con e-child\" data-id=\"c77676f\" data-element_type=\"container\" data-settings=\"{&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:70,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53dcf67 elementor-widget elementor-widget-table-of-contents\" data-id=\"53dcf67\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.no_toc&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__53dcf67\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e146181 titre_share elementor-widget elementor-widget-heading\" data-id=\"e146181\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Partager l'article :<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c7d9c elementor-share-buttons--view-icon elementor-share-buttons--color-custom elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"69c7d9c\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-021bd8c e-con-full e-flex e-con e-child\" data-id=\"021bd8c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-205d984 titre_1l_1 elementor-widget elementor-widget-heading\" data-id=\"205d984\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pourquoi le trafic direct est-il sous-estim\u00e9 par GA4 ?  <span> Comparaison avec Piano Analytics, Matomo et Piwik Pro<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d4fb9 elementor-mobile_extra-align-center article_infos elementor-widget elementor-widget-post-info\" data-id=\"c5d4fb9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f26db2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>10 December 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-73fb870 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t7 min de lecture\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f5de6 elementor-widget elementor-widget-image\" data-id=\"43f5de6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1.jpg\" class=\"attachment-large size-large wp-image-10839\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4dbea elementor-widget elementor-widget-text-editor\" data-id=\"ff4dbea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Les annonceurs qui changent de solution analytique constatent que le volume de trafic direct dans Google Analytics 4 est beaucoup plus faible que dans d\u2019autres solutions analytiques comme Matomo, Piano Analytics ou Piwik Pro.<\/b> <span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ce n\u2019est pas une erreur, ni une mauvaise configuration. C\u2019est tout simplement le r\u00e9sultat d\u2019un <\/span><b>choix m\u00e9thodologique diff\u00e9rent<\/b><span style=\"font-weight: 400;\"> de GA4 qui sous-estime volontairement le trafic Direct.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans cet article, on vous explique pourquoi ces \u00e9carts existent, comment chaque solution analytique mesure le \u201cDirect\u201d, et en quoi des outils comme <\/span><b>TrackAd<\/b><span style=\"font-weight: 400;\"> permettent de d\u00e9passer ces limites pour une vision plus juste des conversions initi\u00e9es par le trafic Direct.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f0bfe titre_2l_1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a8f0bfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">1. Qu\u2019est-ce que le trafic direct (et pourquoi il est mal compris) ?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c0428 elementor-widget elementor-widget-text-editor\" data-id=\"a8c0428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le trafic direct regroupe toutes les visites <\/span><b>sans source identifiable<\/b><span style=\"font-weight: 400;\"> telle que la saisie directe de l\u2019URL dans un navigateur, un clic depuis un favori ou depuis un PDF \u2026<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est donc un <\/span><b>canal par d\u00e9faut<\/b><span style=\"font-weight: 400;\"> : d\u00e8s qu\u2019aucune autre source ne peut \u00eatre d\u00e9termin\u00e9e, la session est class\u00e9e comme \u201cDirect\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais selon les outils, ce <\/span><b>moment de bascule<\/b><span style=\"font-weight: 400;\"> \u2014 quand une source est perdue ou r\u00e9attribu\u00e9e \u2014 est g\u00e9r\u00e9 tr\u00e8s diff\u00e9remment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dee67d8 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"dee67d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2. GA4 : un trafic direct sous-estim\u00e9 par choix\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18c217 elementor-widget elementor-widget-text-editor\" data-id=\"c18c217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google Analytics 4 applique par d\u00e9faut une r\u00e8gle d\u2019attribution appel\u00e9e <\/span><b>\u201cLast click non-direct\u201d<\/b><span style=\"font-weight: 400;\">. Cela signifie que :<\/span><\/p><p><span style=\"font-weight: 400;\">Une visite sans source identifiable (donc normalement \u201cDirecte\u201d) est <\/span><b>r\u00e9attribu\u00e9e \u00e0 la derni\u00e8re source connue <\/b><b>dans les 6 derniers mois<\/b><span style=\"font-weight: 400;\">, <\/span><b>\u00e0 condition que celle-ci ne soit pas d\u00e9j\u00e0 \u201cDirect\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>Exemple :<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le 15 juin: un utilisateur arrive via une campagne Google Ads.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le 12 d\u00e9cembre : il revient via un favori, sans source (donc normalement Direct).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GA4 continue d\u2019attribuer cette session \u00e0 Google Ads.<\/span><p>\u00a0<\/p><\/li><\/ul><h3><b>Cons\u00e9quences :<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le trafic direct <\/span><b>est notablement plus faible<\/b><span style=\"font-weight: 400;\"> que dans d\u2019autres outils.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les conversions sont souvent <\/span><b>attribu\u00e9es au canal initial<\/b><span style=\"font-weight: 400;\">, m\u00eame sans nouvelle preuve concr\u00e8te.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cela <\/span><b>lisse les parcours de conversion<\/b><span style=\"font-weight: 400;\">, mais <\/span><b>fausse la r\u00e9alit\u00e9 de l\u2019impact du trafic Direct en le r\u00e9duisant volontairement<\/b><span style=\"font-weight: 400;\">.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etant donn\u00e9 que les leviers payants propos\u00e9s par Google Ads repr\u00e9sentent 60% de l\u2019advertising online mondial, cette m\u00e9canique permet de redistribuer une bonne partie du trafic Direct sur les leviers payants de Google<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abe844 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"6abe844\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Matomo, Piano Analytics, Piwik Pro : des approches plus transparentes (mais diff\u00e9rentes)\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e752f4e elementor-widget elementor-widget-text-editor\" data-id=\"e752f4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3.1. Matomo : la mesure brute du Direct<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aefebf1 elementor-widget elementor-widget-text-editor\" data-id=\"aefebf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Matomo applique une logique d\u2019attribution <\/span><b>strictement fond\u00e9e sur la session<\/b><span style=\"font-weight: 400;\">, sans r\u00e9attribution ou persistance inter-session de la source. \u00c0 chaque nouvelle visite, <\/span><b>la source est r\u00e9\u00e9valu\u00e9e en fonction des donn\u00e9es disponibles<\/b><span style=\"font-weight: 400;\"> (referrer, param\u00e8tres UTM, etc.).<\/span><\/p><p><span style=\"font-weight: 400;\">Si une session expire (g\u00e9n\u00e9ralement apr\u00e8s 30 minutes d\u2019inactivit\u00e9) et que l\u2019utilisateur revient sans source identifiable, Matomo <\/span><b>attribue cette session en \u201cDirect\u201d<\/b><span style=\"font-weight: 400;\">, m\u00eame si c\u2019est le m\u00eame utilisateur qu\u2019auparavant.<\/span><\/p><h3><b>Exemple :<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le 15 juin \u00e0 16h18 : un utilisateur arrive via une campagne Google Ads.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le 15 juin \u00e0 16h48 : sa fen\u00eatre est toujours ouverte et sa session expire.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matomo va cr\u00e9er un touchpoint Google Ads \u00e0 16h18 et un autre touchpoint Direct \u00e0 16h48, sans lien entre les deux.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Cela signifie que :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un touchpoint Direct est cr\u00e9\u00e9 d\u00e8s qu\u2019une session de 30mn expire<\/b><span style=\"font-weight: 400;\">, m\u00eame si c\u2019est une continuation logique de parcours.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matomo ne reconstitue pas le parcours de conversion<\/b><span style=\"font-weight: 400;\"> via un identifiant ou un historique pr\u00e9c\u00e9dent.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">R\u00e9sultat :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le trafic Direct dans Matomo peut <\/span><b>sembler anormalement \u00e9lev\u00e9<\/b><span style=\"font-weight: 400;\">, notamment dans un contexte de visiteurs r\u00e9currents ou de sessionslongues.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mais cette mesure est <\/span><b>fid\u00e8le \u00e0 la r\u00e9alit\u00e9 technique des sessions<\/b><span style=\"font-weight: 400;\"> : sans preuve de source et au d\u00e9marrage d\u2019une nouvelle session, l\u2019attribution revient au trafic\u00a0 \u201cDirect\u201d.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C\u2019est une approche <\/span><b>transparente et simple<\/b><span style=\"font-weight: 400;\">, adapt\u00e9e \u00e0 des environnements qui privil\u00e9gient l\u2019analyse technique brute plut\u00f4t que des mod\u00e8les d\u2019attribution qui transforment les donn\u00e9es au b\u00e9n\u00e9fice d\u2019outils payants.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6d755 elementor-widget elementor-widget-text-editor\" data-id=\"fe6d755\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3.2. Piwik Pro : fonctionnement proche de Matomo<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2701aae elementor-widget elementor-widget-text-editor\" data-id=\"2701aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Piwik Pro suit une logique similaire \u00e0 celle de Matomo :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pas de r\u00e9attribution automatique.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toute session sans source = \u201cDirect\u201d.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Cela donne souvent un volume de Direct <\/span><b>plus \u00e9lev\u00e9 que dans GA4<\/b><span style=\"font-weight: 400;\">, surtout pour les visiteurs r\u00e9currents.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ac9c7 elementor-widget elementor-widget-text-editor\" data-id=\"25ac9c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3.3. Piano Analytics : une approche hybride<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0bb8b elementor-widget elementor-widget-text-editor\" data-id=\"ba0bb8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Piano Analytics suit une logique similaire \u00e0 celle de Matomo et de Piwik Pro, avec une diff\u00e9rence importante :<\/span><\/p><p><span style=\"font-weight: 400;\">Toute reprise de session sans referrer est bien <\/span><b>consid\u00e9r\u00e9e comme un acc\u00e8s direct<\/b><span style=\"font-weight: 400;\">, mais avec une \u00e9tiquette pr\u00e9cisant qu\u2019il s\u2019agit d\u2019une <\/span><b>continuation<\/b><span style=\"font-weight: 400;\">, ce qui offre une meilleure lisibilit\u00e9.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cette approche a l\u2019avantage de <\/span><b>rendre lisible la cause de l\u2019attribution directe<\/b><span style=\"font-weight: 400;\"> (reprise de session, favori, etc.) via des sous-dimensions dans les rapports.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb4aad titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"fcb4aad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Le consentement cookies, facteur cl\u00e9 d\u2019augmentation du Direct\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a22df7 elementor-widget elementor-widget-text-editor\" data-id=\"2a22df7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019effet du RGPD ne peut pas \u00eatre ignor\u00e9 : si un utilisateur <\/span><b>refuse les cookies<\/b><span style=\"font-weight: 400;\">, il devient techniquement anonyme entre chaque visite.<\/span><\/p><p><span style=\"font-weight: 400;\">Cela a deux impacts majeurs :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019outil <\/span><b>ne peut plus faire le lien entre deux sessions du m\u00eame utilisateur<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chaque retour sur le site de cet utilisateur est donc per\u00e7u comme une <\/span><b>nouvelle visite Directe<\/b><span style=\"font-weight: 400;\">.<\/span><p>\u00a0<\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">De plus, certains navigateurs (Safari, Firefox) et les bloqueurs de pub :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">limitent la dur\u00e9e de vie des cookies ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bloquent parfois le referrer ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">emp\u00eachent le d\u00e9clenchement des tags.<\/span><p>\u00a0<\/p><\/li><\/ul><p><b>Cons\u00e9quence :<\/b><span style=\"font-weight: 400;\"> une explosion artificielle du trafic Direct, notamment sur les conversions \u201cnon consenties\u201d.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8f304 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"8c8f304\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. BigQuery et donn\u00e9es brutes GA4 : une autre r\u00e9alit\u00e9\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23757e3 elementor-widget elementor-widget-text-editor\" data-id=\"23757e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lorsqu\u2019on exporte les donn\u00e9es de GA4 dans BigQuery (sans passer par son interface), on d\u00e9couvre une v\u00e9rit\u00e9 diff\u00e9rente.<\/span><\/p><p><span style=\"font-weight: 400;\">\u27a1 Dans BigQuery, <\/span><b>la logique de \u201cLast click non-direct\u201d n\u2019est pas appliqu\u00e9e<\/b><span style=\"font-weight: 400;\">. On observe donc :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un volume de \u201cDirect\u201d <\/span><b>bien plus \u00e9lev\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des visites attribu\u00e9es au \u201cSEA\u201d ou \u00e0 l\u201cEmail\u201d dans l\u2019interface de GA4 qui sont d\u00e9sormais attribu\u00e9es au Direct dans l\u2019export BigQuery, \u00e0 juste titre.<\/span><p>\u00a0<\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">Cela prouve que <\/span><b>l\u2019interface GA4 retravaille activement les donn\u00e9es<\/b><span style=\"font-weight: 400;\">, et que la \u201cbaisse\u201d du Direct est <\/span><b>une modification de la r\u00e9alit\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bdf4c titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"52bdf4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Le server-side : une solution pour restaurer la r\u00e9alit\u00e9\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f95365 elementor-widget elementor-widget-text-editor\" data-id=\"9f95365\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Face \u00e0 toutes ces limites (refus de cookies, referrer manquant, perte d\u2019ID&#8230;), le tracking <\/span><b>server-side<\/b><span style=\"font-weight: 400;\"> devient une alternative incontournable.<\/span><\/p><h3><b>Le suivi c\u00f4t\u00e9 serveur permet de :<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conserver plus efficacement les identifiants des visiteurs (dans le respect du RGPD).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9cup\u00e9rer des informations souvent perdues c\u00f4t\u00e9 navigateur (referrer, UTMs&#8230;).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contourner les adblockers<\/b><span style=\"font-weight: 400;\"> et les contraintes ITP\/ETP.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9concilier les parcours utilisateur m\u00eame en cas de coupure de session.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">En combinant client-side + server-side, on <\/span><b>r\u00e9duit m\u00e9caniquement le trafic Direct<\/b><span style=\"font-weight: 400;\">, en retrouvant les vraies sources des visites.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de71c26 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"de71c26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. TrackAd : reconstruire les parcours et d\u00e9prioriser le Direct\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4add3d elementor-widget elementor-widget-text-editor\" data-id=\"d4add3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chez TrackAd, nous allons <\/span><b>encore plus loin<\/b><span style=\"font-weight: 400;\"> pour restaurer une mesure fiable du trafic et des conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">La plateforme TrackAd permet de <\/span><b>recr\u00e9er le chemin de conversion complet, m\u00eame avec une session expir\u00e9e.<\/b><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 son approche multi-source et sa capacit\u00e9 \u00e0 matcher des \u00e9v\u00e9nements entre eux, elle <\/span><b>reconstruit les s\u00e9quences de visites<\/b><span style=\"font-weight: 400;\">, y compris en cas de coupure de session ou de refus de consentement partiel.<\/span><\/p><h3><b>Attribuer la conversion \u00e0 la source la plus pertinente<\/b><\/h3><p><span style=\"font-weight: 400;\">Plut\u00f4t que de privil\u00e9gier le Direct (qui est souvent un sympt\u00f4me de perte de donn\u00e9e), TrackAd applique une <\/span><b>logique de d\u00e9duplication intelligente<\/b><span style=\"font-weight: 400;\"> :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si une source identifiable est pr\u00e9sente dans le parcours, elle est prioris\u00e9e.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Le canal Direct est d\u00e9prioris\u00e9, pour \u00e9viter les fausses attributions.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><h3><b>Apporter une lecture fiable des performances<\/b><\/h3><p><span style=\"font-weight: 400;\">Les utilisateurs de TrackAd retrouvent ainsi une <\/span><b>vision plus fid\u00e8le de la r\u00e9alit\u00e9 marketing<\/b><span style=\"font-weight: 400;\"> :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">moins de conversions &#8220;fant\u00f4mes&#8221; attribu\u00e9es au Direct ;<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">plus de clart\u00e9 sur l\u2019efficacit\u00e9 r\u00e9elle de chaque canal.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab5ee0 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"8ab5ee0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion : ne vous fiez pas aveugl\u00e9ment au Direct\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8100f9b elementor-widget elementor-widget-text-editor\" data-id=\"8100f9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le trafic Direct est un indicateur instable, tr\u00e8s d\u00e9pendant des choix techniques de votre outil d\u2019analyse. GA4 choisit de le minimiser, Matomo de le montrer tel quel, Piano de le qualifier.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais aucun outil ne d\u00e9tient \u201cla v\u00e9rit\u00e9\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est pourquoi chez TrackAd, nous avons fait le choix de <\/span><b>retravailler les donn\u00e9es plut\u00f4t que de les subir<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Parce qu\u2019au fond, ce n\u2019est pas le trafic \u201cDirect\u201d qui vous int\u00e9resse, mais de savoir <\/span><b>d\u2019o\u00f9 viennent vraiment vos conversions.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa02e5 e-flex e-con-boxed e-con e-parent\" data-id=\"caa02e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc87da sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"fdc87da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Blog<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e299523 titre_2c_1 no_toc elementor-widget elementor-widget-heading\" data-id=\"e299523\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Articles <span>recommand\u00e9s<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ead851 e-flex e-con-boxed e-con e-parent\" data-id=\"5ead851\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-071e816 elementor-pagination-type-progressbar carousel_1 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"071e816\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:8363,&quot;pagination&quot;:&quot;progressbar&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-8363\">.elementor-8363 .elementor-element.elementor-element-7c0487b{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-8363 .elementor-element.elementor-element-247bd7a img{height:170px;object-fit:cover;object-position:center center;}.elementor-8363 .elementor-element.elementor-element-628c20d .elementor-icon-list-icon{width:14px;}.elementor-8363 .elementor-element.elementor-element-628c20d .elementor-icon-list-icon i{font-size:14px;}.elementor-8363 .elementor-element.elementor-element-628c20d .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-8363 .elementor-element.elementor-element-a4640df{--display:flex;--padding-top:2rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem;}.elementor-8363 .elementor-element.elementor-element-d4ec9ac > .elementor-widget-container{margin:-1rem 0rem 0rem 0rem;}.elementor-8363 .elementor-element.elementor-element-cd598a1 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-8363 .elementor-element.elementor-element-cd598a1 .elementor-button .elementor-button-content-wrapper{gap:0px;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-11603 post-11603 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/04\/etat-des-lieux-des-cookies-tiers-en-2026-fragmentation-plutot-que-disparition1-e1777467904223.jpg\" class=\"attachment-large size-large wp-image-11608\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2026 Third-Party Cookie Overview: Fragmentation Rather Than Disappearance<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/2026-third-party-cookie-overview-fragmentation-rather-than-disappearance\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-11528 post-11528 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"456\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari.jpg\" class=\"attachment-large size-large wp-image-11538\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari.jpg 1600w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari-1080x616.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Link Tracking Protection (Safari): understanding the real impact on advertising tracking and how to adapt<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/link-tracking-protection-safari-understanding-the-real-impact-on-advertising-tracking-and-how-to-adapt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-10811 post-10811 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg\" class=\"attachment-large size-large wp-image-10837\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">New TrackAd attribution \u2013 Funnel Wise<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/new-trackad-attribution-funnel-wise-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-10357 post-10357 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1.jpg\" class=\"attachment-large size-large wp-image-10425\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">New TrackAd attribution \u2013 Funnel Wise<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/new-trackad-attribution-funnel-wise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-10312 post-10312 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7.jpg\" class=\"attachment-large size-large wp-image-10336\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Removal of Click IDs by Safari: Why TrackAd Is Not Affected + Best Practices to Adopt<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/removal-of-click-ids-by-safari-why-trackad-is-not-affected-best-practices-to-adopt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8363\" class=\"elementor elementor-8363 elementor-2668 swiper-slide e-loop-item e-loop-item-9553 post-9553 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c0487b loop_actu e-flex e-con-boxed e-con e-parent\" data-id=\"7c0487b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247bd7a loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"247bd7a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4.jpg\" class=\"attachment-large size-large wp-image-10370\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628c20d loop_tag elementor-widget elementor-widget-post-info\" data-id=\"628c20d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4640df e-con-full loop_content e-flex e-con e-child\" data-id=\"a4640df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e8032 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e8032\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Why is there a difference in conversions&#8217; count between Meta and analytics solutions?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd598a1 btn_lirelasuite elementor-widget elementor-widget-button\" data-id=\"cd598a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.trackad.ai\/en\/blog\/why-is-there-a-difference-in-conversions-count-between-meta-and-analytics-solutions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg 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data-id=\"cacb970\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8233d58 elementor-widget elementor-widget-template\" data-id=\"8233d58\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8272\" class=\"elementor elementor-8272 elementor-3134\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-217fd9be bg_degrad_s5 bloc_newsletter forme_bl_3 e-flex e-con-boxed e-con e-parent\" data-id=\"217fd9be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55fb903d sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"55fb903d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Newsletter<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4714cd31 titre_2c_1 no_toc elementor-widget elementor-widget-heading\" data-id=\"4714cd31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le meilleur de l\u2019acquisition digitale, directement <br><span>dans votre bo\u00eete mail.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70742ca form_plezi_newsletter_light elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"70742ca\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><form id=\"plz-form-3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/form><script async src=\"https:\/\/brain.plezi.co\/api\/v1\/web_forms\/scripts?content_web_form_id=3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table des mati\u00e8res Partager l&#8217;article : Pourquoi le trafic direct est-il sous-estim\u00e9 par GA4 ? Comparaison avec Piano Analytics, Matomo et Piwik Pro Les annonceurs qui changent de solution analytique constatent que le volume de trafic direct dans Google Analytics 4 est beaucoup plus faible que dans d\u2019autres solutions analytiques comme Matomo, Piano Analytics ou [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[74,75],"class_list":["post-10811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-attribution-en","tag-contribution-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New TrackAd attribution \u2013 Funnel Wise - TrackAd<\/title>\n<meta name=\"description\" content=\"Discover TrackAd\u2019s Funnel Wise: a customizable and fair attribution model aligned with the real roles of each marketing source.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trackad.ai\/en\/blog\/new-trackad-attribution-funnel-wise-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New TrackAd attribution \u2013 Funnel Wise - 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