{"id":7223,"date":"2024-09-22T21:53:35","date_gmt":"2024-09-22T19:53:35","guid":{"rendered":"https:\/\/www.trackad.ai\/non-classifiee\/les-enjeux-de-laffiliation\/"},"modified":"2024-12-16T16:19:23","modified_gmt":"2024-12-16T15:19:23","slug":"affiliate-marketing-3-levers-to-improve-your-campaigns","status":"publish","type":"post","link":"https:\/\/www.trackad.ai\/en\/blog\/affiliate-marketing-3-levers-to-improve-your-campaigns\/","title":{"rendered":"Affiliate marketing: 3 levers to improve your campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7223\" class=\"elementor elementor-7223 elementor-6040\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0c1dc e-flex e-con-boxed e-con e-parent\" data-id=\"fd0c1dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ad84c breadcrumb_1 elementor-widget 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data-settings=\"{&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:70,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53dcf67 elementor-widget elementor-widget-table-of-contents\" data-id=\"53dcf67\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.no_toc&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div 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class=\"elementor-heading-title elementor-size-default\">Partager l'article :<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c7d9c elementor-share-buttons--view-icon elementor-share-buttons--color-custom elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"69c7d9c\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-021bd8c e-con-full e-flex e-con e-child\" data-id=\"021bd8c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-205d984 titre_1l_1 elementor-widget elementor-widget-heading\" data-id=\"205d984\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Affiliate marketing:\n <br><span>3 levers to improve your campaigns\n<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d4fb9 elementor-mobile_extra-align-center article_infos elementor-widget elementor-widget-post-info\" data-id=\"c5d4fb9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f26db2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>22 September 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-73fb870 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t8 min de lecture\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f5de6 elementor-widget elementor-widget-image\" data-id=\"43f5de6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/marketing-affiliation-3-leviers-pour-ameliorer-campagnes-trackad-1440x1080.jpg\" class=\"attachment-large size-large wp-image-6042\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/marketing-affiliation-3-leviers-pour-ameliorer-campagnes-trackad-1440x1080.jpg 1440w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/marketing-affiliation-3-leviers-pour-ameliorer-campagnes-trackad-1080x810.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/marketing-affiliation-3-leviers-pour-ameliorer-campagnes-trackad.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4dbea elementor-widget elementor-widget-text-editor\" data-id=\"ff4dbea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Have you implemented an affiliate marketing strategy in your company and want to improve your campaigns?<\/span>\n\n<span style=\"font-weight: 400;\">In this article, you will discover 3 key levers to better manage your affiliate program and improve your affiliate campaigns.<\/span>\n\n<span style=\"font-weight: 400;\">The objective is clear: <\/span>\n\n<strong style=\"color: #0554f1;\">generate more orders with the same or lower investment.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69e9b5 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"d69e9b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Affiliate Marketing: 3 Key Levers to Improve Your Campaigns\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c0428 elementor-widget elementor-widget-text-editor\" data-id=\"a8c0428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To implement effective affiliate marketing, it\u2019s essential to know the key optimization levers at your disposal. So, what are these levers?<\/span><\/p><p><span style=\"font-weight: 400;\">An optimized affiliate channel is governed by 3 fundamental principles:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">The allocation of affiliates into sub-programs by traffic categories and objectives<\/span><\/li><li><span style=\"font-weight: 400;\">Commission rules aligned with the company\u2019s margins and affiliate types<\/span><\/li><li><span style=\"font-weight: 400;\">Efficient and automated analysis and control tools<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Good news! These 3 fundamental principles are the key levers for effective affiliate marketing!<\/span><\/p><p><span style=\"font-weight: 400;\">But how can you use these 3 key levers to concretely improve your affiliate program?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dee67d8 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"dee67d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1st Lever: Affiliate Distribution into Sub-Programs\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18c217 elementor-widget elementor-widget-text-editor\" data-id=\"c18c217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In general, the performance of affiliate marketing is analyzed at two levels:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">The overall affiliate program<\/span><\/li><li><span style=\"font-weight: 400;\">The individual performance of affiliates<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If we draw a parallel with SEA, this would be akin to:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Analyzing Google Adwords in its entirety (brand and retargeting included)<\/span><\/li><li><span style=\"font-weight: 400;\">Analyzing the performance of each keyword<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Clearly, there&#8217;s a missing intermediate level: campaign analysis. This allows us to distinguish between generic, brand, and retargeting campaigns, as well as to separate campaigns by product type or category.<\/span><\/p><p><span style=\"font-weight: 400;\">In affiliate marketing, it\u2019s necessary to increase the analytical granularity of a program by segmenting it into several sub-programs.<\/span><\/p><p><span style=\"font-weight: 400;\">The best way to do this is to create sub-programs by affiliate types: affinity, cashback, promo codes, shopping guides, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s crucial to define KPIs for each sub-program to organize affiliates. Too much segmentation would create more confusion than solutions.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example of objectives and KPIs for a segmentation into 4 sub-programs: Affinity, Cashback, Promo Codes, and Shopping Guides.<\/span><\/p><p><span class=\"txt_color1\"><strong>Affinity:<\/strong><\/span><\/p><p><strong>Goal:<\/strong> <span style=\"font-weight: 400;\">initiate conversion paths<\/span><br \/><strong>KPI:<\/strong> <span style=\"font-weight: 400;\">CPO First click &lt; CPO Last click, new visits and new customers &gt; 50%<\/span><\/p><p><span class=\"txt_color1 titre_1\"><strong>Cashback<\/strong><\/span><br \/><strong>Goal:<\/strong> <span style=\"font-weight: 400;\">finalize conversion paths<\/span><br \/><strong>KPI: <\/strong><span style=\"font-weight: 400;\">conversion rate &gt; 10%, bounce rate &lt; 30%<\/span><\/p><p><span class=\"txt_color1\"><strong>Promo codes<\/strong><\/span><\/p><p><strong>Goal:<\/strong> <span style=\"font-weight: 400;\">finalize conversion paths<\/span><br \/><strong>KPI: <\/strong><span style=\"font-weight: 400;\">conversion rate &gt; 10%, bounce rate &lt; 30%<\/span><\/p><p><span class=\"txt_color1\"><strong>Shopping Guides<\/strong><\/span><br \/><strong>Goal:<\/strong> <span style=\"font-weight: 400;\">generate spontaneous orders<\/span><br \/><strong>KPI: <\/strong><span style=\"font-weight: 400;\">CPO First click \u2248 CPO Last click, conversion rate \u2248 Google Shopping, new visits &gt; 40%<\/span><\/p><p><span style=\"font-weight: 400;\">The performance of each sub-program will then be analyzed independently of the others. This avoids equating a valuable affinity affiliate who generates content and initiates conversion paths with a Promo Code affiliate who only appears at the end of the conversion path.<\/span><\/p><p><span style=\"font-weight: 400;\">Now let\u2019s see how to use sub-programs to structure commission rules.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abe844 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"6abe844\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2nd Lever: Set Up Affiliate Marketing Commission Rules\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2046900 liste_puce_4 elementor-widget elementor-widget-text-editor\" data-id=\"2046900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can use several criteria to calculate affiliate commi<\/span><\/p><ul><li><span style=\"font-weight: 400;\">By sub-program: affinity, cashback, promo codes, shopping guides<\/span><\/li><li><span style=\"font-weight: 400;\">By customer type: new or existing customer, B2C or B2B<\/span><\/li><li><span style=\"font-weight: 400;\">By product category: high-margin or low-margin products<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">First, commission rules should be defined based on the sub-program and affiliate type.<\/span><\/p><p><span style=\"font-weight: 400;\">Then, an adjustment should be made to introduce product categories, based on associated margins and the advertiser&#8217;s sales objectives.<\/span><\/p><p><em><span style=\"font-weight: 400;\">For example, when launching a new product category, it\u2019s wise to increase specific commissions for that category to ensure its promotion.<\/span><\/em><\/p><p><span style=\"font-weight: 400;\">Here are the commission indicators we suggest for the sub-programs used as examples above.<\/span><\/p><h3><span class=\"txt_color1\"><strong>Affinity:<\/strong><\/span><\/h3><ul><li>\u201cHigh\u201d commission for a new customer<\/li><li>\u201cMedium\u201d commission for an existing customer<\/li><\/ul><p><span style=\"font-weight: 400;\">The high commission for a new customer should motivate the affiliate to send \u201cfresh\u201d traffic, which means renewing its audience through good organic positioning or building its follower base.<\/span><\/p><p><span style=\"font-weight: 400;\">Affinity affiliates are often penalized by last-click deduplication models. It\u2019s important to adopt a different deduplication model for this group of affiliates to reward their contribution to initiating conversion paths.<\/span><\/p><p><span style=\"font-weight: 400;\">First-click compensation mechanics are rare, but post-click deduplication is a good compromise, with a sufficiently long cookie duration, say 15 days.<\/span><\/p><p><span style=\"font-weight: 400;\">Implementing post-click deduplication is relatively simple, but controlling it is more complex. A tool is necessary to verify proper commission attribution.<\/span><\/p><h3><strong><span class=\"txt_color1\">Cashback<\/span><\/strong><\/h3><ul><li><span style=\"font-weight: 400;\">\u201cMedium\u201d and identical commission for all customers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The commission remains the same regardless of the criteria to avoid customer complaints about the cashback they received. It\u2019s hard for a customer to accept receiving a high cashback for their first order and a lower one for the second, as they are no longer considered a new customer.<\/span><\/p><p><span style=\"font-weight: 400;\">This might encourage customers to create a new account for each order, which would affect performance tracking for the advertiser.<\/span><\/p><h3><strong><span class=\"txt_color1\">Promo codes<\/span><\/strong><\/h3><ul><li><span style=\"font-weight: 400;\">\u201cMedium\u201d commission for a new customer<\/span><\/li><li><span style=\"font-weight: 400;\">\u201cLow\u201d commission for an existing customer<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Unlike cashback, commission value doesn\u2019t influence traffic or transformation on promo code sites. It\u2019s wise to save money by keeping commissions relatively low.<\/span><\/p><p><span style=\"font-weight: 400;\">We recommend paying a commission twice as low as cashback, as cashback returns nearly half of its commissions to its users.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, we suggest using the savings from promo codes to increase their attractiveness and effectiveness.<\/span><\/p><h3><strong><span class=\"txt_color1\">Shopping Guides<\/span><\/strong><\/h3><ul><li><span style=\"font-weight: 400;\">\u201cHigh\u201d commission for a new customer<\/span><\/li><li><span style=\"font-weight: 400;\">\u201cMedium\u201d commission for an existing customer<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Unlike Affinity affiliates, Shopping Guides can be deduplicated by the last click, as they have more impact than Affinity affiliates at the end of the customer journey. The high commission compensates for the lack of compensation for initiating conversion paths.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to regularly check that all affiliates in a sub-program meet the defined KPIs. If not, they should be moved to the appropriate sub-program or removed. Note that some affiliates may position themselves in a sub-program that doesn&#8217;t suit them to obtain higher commissions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc8c0c liste_puce_4 elementor-widget elementor-widget-text-editor\" data-id=\"8fc8c0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the key elements of a good affiliate program is anticipation, especially when communicating about upcoming promotions.<\/span><\/p><p><span style=\"font-weight: 400;\">When organizing a promotional action, it\u2019s essential to inform your publishers so they can relay the information to their audience. But that\u2019s not all.<\/span><\/p><p><span style=\"font-weight: 400;\">Your publishers need time to prepare the integration of this information on their platforms: banner integration, text writing, webmastering. You should allow about a week between the receipt of materials and the start of the action. So how do you better communicate about future promotions and give your affiliate program the best chance of success?<\/span><\/p><p><span class=\"txt_color1\"><strong>TrackAd Tip<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">Ideally, providing a quarterly promotional action plan simplifies the work of your publishers. This allows you to anticipate peak periods (e.g., Black Friday or Sales) and avoid overwhelming your publishers with last-minute requests.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c626eb titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"4c626eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3rd Lever: Analyzing Affiliate Channel Performance\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455a53f liste_puce_4 elementor-widget elementor-widget-text-editor\" data-id=\"455a53f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Advertisers often struggle to analyze the performance indicators of each affiliate.<\/span><\/p><p><span style=\"font-weight: 400;\">Their analytics tool doesn\u2019t provide this level of granularity, so they rely on analysis tools provided by their traffic providers.<\/span><\/p><p><span style=\"font-weight: 400;\">Affiliate platforms use the data they collect themselves to compensate affiliates. This remains third-party data, which is prone to a certain margin of error\u2014generally due to misconfigured tag management tools or simple malfunctions in the affiliate platform&#8217;s tracker.<\/span><\/p><p><span style=\"font-weight: 400;\">This issue applies to all other traffic levers (retargeting, SEA, SMA, etc.).<\/span><\/p><p><span style=\"font-weight: 400;\">The same goes for the proper application of deduplication (Post-click, Last-click). This must be controlled based on first-party data\u2014those collected by the advertiser via their analytics solution. Otherwise, there will always be <span class=\"txt_color1\"><strong>a discrepancy between the performance identified by the advertiser and that communicated by their partners, <\/strong><\/span> regardless of the lever.<\/span><\/p><p><span style=\"font-weight: 400;\">To realize this, compare the number of orders associated with affiliation by the analytics solution and those identified by the affiliate platform over the same period. The gap is often more than 10%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50666d3 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"50666d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bonus: Fraud Control in Affiliate Platforms\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443747f elementor-widget elementor-widget-text-editor\" data-id=\"443747f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Advertisers are often powerless against technical fraud levers like <a href=\"https:\/\/www.trackad.ai\/en\/blog\/cookie-stuffing-solutions-anti-fraude\/\">cookie stuffing, hidden toolbars, and any other form of affiliate fraud <\/a>\u00a0or error that results in excessive attribution of orders to certain affiliates.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s also important to control prohibited traffic (brand SEA, pop-under, click-under, etc.), as some affiliates don\u2019t hesitate to use them.<\/span><\/p><p><span style=\"font-weight: 400;\">Affiliate platforms often claim to perform anti-fraud analysis of advertisers&#8217; programs. However, it\u2019s hard to be both judge and jury. In this context, a second opinion is necessary, and it seems clear that it should be based on first-party data\u2014those collected by the advertiser via their analytics solution.<\/span><\/p><p><span style=\"font-weight: 400;\">An anti-fraud solution is essential to protect against these abuses. There are two types of traffic control tools based on the destination:<\/span><\/p><ul><li><p><span style=\"font-weight: 400;\">\u00a0<strong>Mobile apps:<\/strong> Tools mainly target fake downloads, click dropping, bots, and improper attribution.<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\"><strong>Websites (desktop or mobile)<\/strong>: Tools mainly target cookie stuffing, hidden toolbars, pop-under, click-under, and improper attribution.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b3178 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"a4b3178\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b58d9 elementor-widget elementor-widget-text-editor\" data-id=\"b2b58d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You now know the 3 levers to implement truly effective affiliate marketing and campaigns! Want to go further? Discover how to automate the data collection of your affiliate platform and validate the authenticity of affiliate channel orders with <a href=\"https:\/\/www.trackad.ai\/en\/solutions\/trackad-360\/\">TrackAd 360!<\/a><\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa02e5 e-flex e-con-boxed e-con e-parent\" data-id=\"caa02e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc87da sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"fdc87da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Blog<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e299523 titre_2c_1 no_toc elementor-widget elementor-widget-heading\" data-id=\"e299523\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Articles <span>recommand\u00e9s<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ead851 e-flex e-con-boxed e-con e-parent\" data-id=\"5ead851\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-071e816 elementor-pagination-type-progressbar carousel_1 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"071e816\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:2749,&quot;pagination&quot;:&quot;progressbar&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-2749\">.elementor-2749 .elementor-element.elementor-element-7c7eafa{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-2749 .elementor-element.elementor-element-c356ac4 img{height:170px;object-fit:cover;object-position:center center;}.elementor-2749 .elementor-element.elementor-element-5d94cdc .elementor-icon-list-icon{width:14px;}.elementor-2749 .elementor-element.elementor-element-5d94cdc .elementor-icon-list-icon i{font-size:14px;}.elementor-2749 .elementor-element.elementor-element-5d94cdc .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-2749 .elementor-element.elementor-element-35325d5{--display:flex;--padding-top:2rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem;}.elementor-2749 .elementor-element.elementor-element-07ce2cd > .elementor-widget-container{margin:-1rem 0rem 0rem 0rem;}.elementor-2749 .elementor-element.elementor-element-404d163 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-2749 .elementor-element.elementor-element-404d163 .elementor-button .elementor-button-content-wrapper{gap:0px;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-11603 post-11603 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/04\/etat-des-lieux-des-cookies-tiers-en-2026-fragmentation-plutot-que-disparition1-e1777467904223.jpg\" class=\"attachment-large size-large wp-image-11608\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2026 Third-Party Cookie Overview: Fragmentation Rather Than Disappearance<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-11528 post-11528 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"456\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari.jpg\" class=\"attachment-large size-large wp-image-11538\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari.jpg 1600w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari-1080x616.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Link Tracking Protection (Safari): understanding the real impact on advertising tracking and how to adapt<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-10811 post-10811 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg\" class=\"attachment-large size-large wp-image-10837\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">New TrackAd attribution \u2013 Funnel Wise<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-10357 post-10357 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1.jpg\" class=\"attachment-large size-large wp-image-10425\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">New TrackAd attribution \u2013 Funnel Wise<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-10312 post-10312 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7.jpg\" class=\"attachment-large size-large wp-image-10336\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Removal of Click IDs by Safari: Why TrackAd Is Not Affected + Best Practices to Adopt<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-9553 post-9553 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4.jpg\" class=\"attachment-large size-large wp-image-10370\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Why is there a difference in conversions&#8217; count between Meta and analytics solutions?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f50fb228-77df-4241-9700-693924d18ea2\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"118.58 237.16 137.53 218.21 51.36 132.05 220.91 132.05 220.91 105.12 51.36 105.11 137.53 18.95 118.58 0 0 118.58 118.58 237.16\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div 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elementor-widget-html\" data-id=\"70742ca\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><form id=\"plz-form-3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/form><script async src=\"https:\/\/brain.plezi.co\/api\/v1\/web_forms\/scripts?content_web_form_id=3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table des mati\u00e8res Partager l&#8217;article : Affiliate marketing: 3 levers to improve your campaigns Have you implemented an affiliate marketing strategy in your company and want to improve your campaigns? In this article, you will discover 3 key levers to better manage your affiliate program and improve your affiliate campaigns. The objective is clear: generate [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-7223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate marketing: 3 levers to improve your campaigns - TrackAd<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les enjeux cl\u00e9s de l&#039;affiliation et comment les aborder pour maximiser vos performances marketing et vos revenus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trackad.ai\/en\/blog\/affiliate-marketing-3-levers-to-improve-your-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate marketing: 3 levers to improve your campaigns - 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