{"id":7229,"date":"2024-09-22T19:49:07","date_gmt":"2024-09-22T17:49:07","guid":{"rendered":"https:\/\/www.trackad.ai\/non-classifiee\/trackad-complement-google-analytics-4\/"},"modified":"2024-12-16T16:19:23","modified_gmt":"2024-12-16T15:19:23","slug":"why-trackad-is-the-essential-complement-to-google-analytics-4-ga4","status":"publish","type":"post","link":"https:\/\/www.trackad.ai\/en\/blog\/why-trackad-is-the-essential-complement-to-google-analytics-4-ga4\/","title":{"rendered":"Why TrackAd is the Essential Complement to Google Analytics 4 (GA4)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7229\" class=\"elementor elementor-7229 elementor-6004\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0c1dc e-flex e-con-boxed e-con e-parent\" data-id=\"fd0c1dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ad84c breadcrumb_1 elementor-widget elementor-widget-breadcrumbs\" data-id=\"d7ad84c\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1842416 post_content e-flex e-con-boxed e-con e-parent\" data-id=\"1842416\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b7c6f40 e-con-full tdm_container e-flex e-con e-child\" data-id=\"b7c6f40\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c77676f e-con-full bloc_tdm_article e-flex e-con e-child\" data-id=\"c77676f\" data-element_type=\"container\" 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page.&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__53dcf67\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e146181 titre_share elementor-widget elementor-widget-heading\" data-id=\"e146181\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Partager l'article :<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c7d9c elementor-share-buttons--view-icon elementor-share-buttons--color-custom elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"69c7d9c\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-021bd8c e-con-full e-flex e-con e-child\" data-id=\"021bd8c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-205d984 titre_1l_1 elementor-widget elementor-widget-heading\" data-id=\"205d984\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why TrackAd is the essential complement to  <span>Google Analytics 4 (GA4)<\/span> <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d4fb9 elementor-mobile_extra-align-center article_infos elementor-widget elementor-widget-post-info\" data-id=\"c5d4fb9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f26db2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>22 September 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0985d36 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Par<\/span>\n\t\t\t\t\t\t\t\t\t\tFanny Bourdon-Bart\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-73fb870 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t5 min de lecture\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f5de6 elementor-widget elementor-widget-image\" data-id=\"43f5de6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/philip-oroni-odftpbn0spm-unsplash-1620x1080.jpg\" class=\"attachment-large size-large wp-image-6644\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/philip-oroni-odftpbn0spm-unsplash-1620x1080.jpg 1620w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/philip-oroni-odftpbn0spm-unsplash-1080x720.jpg 1080w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/philip-oroni-odftpbn0spm-unsplash.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4dbea elementor-widget elementor-widget-text-editor\" data-id=\"ff4dbea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle Analytics 4 (GA4) has marked a significant step in online marketing data analysis, notably thanks to its user-centric, cross-platform behavior tracking. However, despite GA4\u2019s advances, its limitations in terms of data precision and deep analytical functionalities can hinder advertisers seeking to maximize their campaign effectiveness. TrackAd emerges as an ideal complementary solution to optimize GA4 data utilization and go further in analyzing marketing performance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69e9b5 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"d69e9b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.Comprehensive customer journey management: Retrieve the conversion path<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c0428 elementor-widget elementor-widget-text-editor\" data-id=\"a8c0428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGA4 no longer allows full tracking of the conversion path for each order, unlike its predecessor Google Analytics Universal. Additionally, the new session logic can result in loss of information on incoming traffic sources when UTMs are ignored during an active session. This particularly affects sources like coupons, cashback, or retargeting, which often play a crucial role in conversion. TrackAd fills this gap by providing a detailed view of the user journey from the first interaction to the final conversion. TrackAd ensures precise session attribution and allows you to track all sources that contributed to the conversion.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abe844 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"6abe844\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Algorithmic attribution and custom deduplication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2046900 liste_puce_4 elementor-widget elementor-widget-text-editor\" data-id=\"2046900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGA4 relies on a single model for attribution, limiting the ability to properly analyze the contribution of different sources. This can distort the understanding of channel performance, especially those involved at the start of the customer journey, like display or awareness campaigns. TrackAd offers personalized algorithmic attribution, with the ability to choose from different models (first click, participation, linear, custom deduplication) or create your own model. This flexibility allows advertisers to understand the real contribution of each source and make more informed decisions about advertising budget allocation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a550f95 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"a550f95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Integration of business and CRM data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c490eb1 liste_puce_4 elementor-widget elementor-widget-text-editor\" data-id=\"c490eb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGA4 does not offer native integration with commercial or CRM data, which can limit post-conversion analysis. For example, GA4 does not account for order cancellations or returns, which can skew metrics like revenue or cost per conversion. With TrackAd, you can connect your CRM and integrate business data, such as cancellations, order modifications, or product returns. This ensures accurate data for ROI and KPI analysis, while providing a more realistic view of your campaign performance. TrackAd ensures you make decisions with 100% of your orders.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c626eb titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"4c626eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.  Automated data collection from traffic sources and post-view conversions <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc8c0c liste_puce_4 elementor-widget elementor-widget-text-editor\" data-id=\"8fc8c0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOne of TrackAd&#8217;s major strengths is its ability to automate data collection from various traffic sources. GA4, while efficient at capturing web and app data, does not offer seamless integration with certain media platforms, particularly walled gardens like Facebook, Google Campaign Manager, or YouTube. This can complicate post-view conversion tracking and ROI analysis on these channels. TrackAd enables centralized data collection from major ad platforms, including investments, clicks, post-click and post-view conversions, as well as impressions and reach. This automated collection simplifies tracking of marketing costs and key KPIs such as ROI, CPO (Cost per Order), or COS (Cost of Sales). By aggregating this data, advertisers benefit from a precise and real-time overview of campaign performance across all channels, including closed environments.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50666d3 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"50666d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Elimination of sampling and report accuracy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443747f elementor-widget elementor-widget-text-editor\" data-id=\"443747f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGA4 uses data sampling for long periods or high volumes of traffic, which can result in loss of precision in analytical reports. Due to this method, some advertisers notice discrepancies in their statistics when the data volume is too large. TrackAd eliminates this issue by collecting and analyzing 100% of the data, regardless of the selected period. With automatic downloads every three hours, advertisers can obtain accurate, unsampled reports and enjoy a full and reliable view of their performance, even over long periods.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba7395 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"9ba7395\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Fraud control and management of advertising channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd87bdb elementor-widget elementor-widget-text-editor\" data-id=\"cd87bdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While GA4 primarily focuses on user behavior analysis, TrackAd offers advanced management of <strong>acquisition campaigns<\/strong> and <strong>affiliate programs. <\/strong><\/span><span style=\"font-weight: 400;\">In addition to tracking performance, TrackAd enables detection and prevention of fraudulent activities on advertising channels, especially in <strong>affiliate programs<\/strong> where fraud can skew results and lead to misallocation of budgets. <\/span><\/p><p><span style=\"font-weight: 400;\">With TrackAd, advertisers have tools to monitor in real-time key performance indicators such as <strong>ARPU<\/strong> (Average Revenue per User) or <strong>LTV<\/strong> (Lifetime Value of a Customer), allowing them to optimize acquisition campaigns while reducing fraud risks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f18a6f titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"4f18a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Automation of reports, KPI alerts, and integration with external tools <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84c5da elementor-widget elementor-widget-text-editor\" data-id=\"c84c5da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TrackAd not only provides detailed analytical reports; it also offers <strong>full automation of reports<\/strong> in Excel, PDF, and PowerPoint formats. This allows advertisers to receive regular updates without having to manually configure each report. <strong>Custom alerts<\/strong> on over 70 KPIs also facilitate proactive monitoring of marketing performance, sending real-time notifications in case of anomalies or critical threshold breaches\u200b\u200b. <\/span><\/p><p><span style=\"font-weight: 400;\">In addition to its internal capabilities, TrackAd seamlessly connects with <strong>external tools<\/strong>. Thanks to its <strong>official connector with Looker Studio<\/strong> (formerly Google Data Studio), it&#8217;s possible to create visual dashboards by directly integrating TrackAd data. Moreover, TrackAd\u2019s <strong>open Rest API<\/strong> allows users to automatically retrieve data and integrate it into tools like <strong>Google Sheets<\/strong> and <strong>Excel<\/strong>, simplifying workflow automation and data analysis in custom environments\u200b\u200b. <\/span><b><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b3178 titre_2l_1 elementor-widget elementor-widget-heading\" data-id=\"a4b3178\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b58d9 elementor-widget elementor-widget-text-editor\" data-id=\"b2b58d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For Google Analytics 4 users, integrating TrackAd is a strategic step to make the most of your marketing data. TrackAd overcomes GA4\u2019s limitations by offering advanced features such as custom attribution, CRM data integration, automated traffic source data collection, and the elimination of sampling. By adding TrackAd to your analytics suite, you gain more precise insights, greater control over your campaigns, and better returns on your advertising investments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa02e5 e-flex e-con-boxed e-con e-parent\" data-id=\"caa02e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc87da sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"fdc87da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Blog<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e299523 titre_2c_1 no_toc elementor-widget elementor-widget-heading\" data-id=\"e299523\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommended <span>articles <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ead851 e-flex e-con-boxed e-con e-parent\" data-id=\"5ead851\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-071e816 elementor-pagination-type-progressbar carousel_1 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"071e816\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:2749,&quot;pagination&quot;:&quot;progressbar&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-2749\">.elementor-2749 .elementor-element.elementor-element-7c7eafa{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-2749 .elementor-element.elementor-element-c356ac4 img{height:170px;object-fit:cover;object-position:center center;}.elementor-2749 .elementor-element.elementor-element-5d94cdc .elementor-icon-list-icon{width:14px;}.elementor-2749 .elementor-element.elementor-element-5d94cdc .elementor-icon-list-icon i{font-size:14px;}.elementor-2749 .elementor-element.elementor-element-5d94cdc .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-2749 .elementor-element.elementor-element-35325d5{--display:flex;--padding-top:2rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem;}.elementor-2749 .elementor-element.elementor-element-07ce2cd > .elementor-widget-container{margin:-1rem 0rem 0rem 0rem;}.elementor-2749 .elementor-element.elementor-element-404d163 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-2749 .elementor-element.elementor-element-404d163 .elementor-button .elementor-button-content-wrapper{gap:0px;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-11603 post-11603 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/04\/etat-des-lieux-des-cookies-tiers-en-2026-fragmentation-plutot-que-disparition1-e1777467904223.jpg\" class=\"attachment-large size-large wp-image-11608\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2026 Third-Party Cookie Overview: Fragmentation Rather Than Disappearance<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-11528 post-11528 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"456\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari.jpg\" class=\"attachment-large size-large wp-image-11538\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari.jpg 1600w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2026\/03\/link-tracking-protection-safari-1080x616.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Link Tracking Protection (Safari): understanding the real impact on advertising tracking and how to adapt<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-10811 post-10811 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg\" class=\"attachment-large size-large wp-image-10837\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/12\/article-pourquoi-le-trafic-direct-est-il-sous-estime-par-ga4-5-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">New TrackAd attribution \u2013 Funnel Wise<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-10357 post-10357 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1.jpg\" class=\"attachment-large size-large wp-image-10425\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/10\/funnelwise-3-1-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">New TrackAd attribution \u2013 Funnel Wise<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-10312 post-10312 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7.jpg\" class=\"attachment-large size-large wp-image-10336\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/09\/6e37ff6e-9a84-4257-b7c2-80069b37c6e7-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Removal of Click IDs by Safari: Why TrackAd Is Not Affected + Best Practices to Adopt<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2749\" class=\"elementor elementor-2749 swiper-slide e-loop-item e-loop-item-9553 post-9553 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-attribution-en tag-contribution-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c7eafa loop_ressources e-flex e-con-boxed e-con e-parent\" data-id=\"7c7eafa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c356ac4 loop_img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c356ac4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4.jpg\" class=\"attachment-large size-large wp-image-10370\" alt=\"\" srcset=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4.jpg 1536w, https:\/\/www.trackad.ai\/wp-content\/uploads\/2025\/06\/la-difference-entre-les-conversions-traquees-par-meta-et-celles-comptees-par-ma-solution-analytique-v4-1080x720.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d94cdc loop_tag elementor-widget elementor-widget-post-info\" data-id=\"5d94cdc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5d19d3d elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Attribution<\/span>, <span class=\"elementor-post-info__terms-list-item\">Contribution<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35325d5 e-con-full loop_content e-flex e-con e-child\" data-id=\"35325d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd3e6 loop_titre elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5ecd3e6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Why is there a difference in conversions&#8217; count between Meta and analytics solutions?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f50fb228-77df-4241-9700-693924d18ea2\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"118.58 237.16 137.53 218.21 51.36 132.05 220.91 132.05 220.91 105.12 51.36 105.11 137.53 18.95 118.58 0 0 118.58 118.58 237.16\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-73cd3da9-6dcf-49fa-b306-e7fadaefcfaf\" viewBox=\"0 0 220.91 237.16\"><polygon points=\"102.33 0 83.38 18.95 169.56 105.11 0 105.12 0 132.05 169.56 132.05 83.38 218.21 102.33 237.16 220.91 118.58 102.33 0\" stroke-width=\"0\"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cacb970 e-con-full e-flex e-con e-parent\" data-id=\"cacb970\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8233d58 elementor-widget elementor-widget-template\" data-id=\"8233d58\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8272\" class=\"elementor elementor-8272 elementor-3134\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-217fd9be bg_degrad_s5 bloc_newsletter forme_bl_3 e-flex e-con-boxed e-con e-parent\" data-id=\"217fd9be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55fb903d sup_titre_5 elementor-widget elementor-widget-heading\" data-id=\"55fb903d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Newsletter<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4714cd31 titre_2c_1 no_toc elementor-widget elementor-widget-heading\" data-id=\"4714cd31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le meilleur de l\u2019acquisition digitale, directement <br><span>dans votre bo\u00eete mail.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70742ca form_plezi_newsletter_light elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"70742ca\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><form id=\"plz-form-3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/form><script async src=\"https:\/\/brain.plezi.co\/api\/v1\/web_forms\/scripts?content_web_form_id=3570b6e7-8e52-4545-b3cd-5d680af64386\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table des mati\u00e8res Partager l&#8217;article : Why TrackAd is the essential complement to Google Analytics 4 (GA4) Google Analytics 4 (GA4) has marked a significant step in online marketing data analysis, notably thanks to its user-centric, cross-platform behavior tracking. However, despite GA4\u2019s advances, its limitations in terms of data precision and deep analytical functionalities can [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-7229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why TrackAd is the Essential Complement to Google Analytics 4 (GA4) - TrackAd<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment TrackAd est le compl\u00e9ment parfait de Google Analytics 4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trackad.ai\/en\/blog\/why-trackad-is-the-essential-complement-to-google-analytics-4-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why TrackAd is the Essential Complement to Google Analytics 4 (GA4) - TrackAd\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment TrackAd est le compl\u00e9ment parfait de Google Analytics 4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trackad.ai\/en\/blog\/why-trackad-is-the-essential-complement-to-google-analytics-4-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"TrackAd\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-22T17:49:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T15:19:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/philip-oroni-odftpbn0spm-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fanny Bourdon-Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fanny Bourdon-Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trackad.ai\/en\/blog\/why-trackad-is-the-essential-complement-to-google-analytics-4-ga4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/blog\/why-trackad-is-the-essential-complement-to-google-analytics-4-ga4\/\"},\"author\":{\"name\":\"Fanny Bourdon-Bart\",\"@id\":\"https:\/\/www.trackad.ai\/en\/#\/schema\/person\/3d533e916d59c974f067c9af3052fd3d\"},\"headline\":\"Why TrackAd is the Essential Complement to Google Analytics 4 (GA4)\",\"datePublished\":\"2024-09-22T17:49:07+00:00\",\"dateModified\":\"2024-12-16T15:19:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/blog\/why-trackad-is-the-essential-complement-to-google-analytics-4-ga4\/\"},\"wordCount\":897,\"publisher\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trackad.ai\/en\/blog\/why-trackad-is-the-essential-complement-to-google-analytics-4-ga4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trackad.ai\/wp-content\/uploads\/2024\/09\/philip-oroni-odftpbn0spm-unsplash.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trackad.ai\/en\/blog\/why-trackad-is-the-essential-complement-to-google-analytics-4-ga4\/\",\"url\":\"https:\/\/www.trackad.ai\/en\/blog\/why-trackad-is-the-essential-complement-to-google-analytics-4-ga4\/\",\"name\":\"Why TrackAd is the Essential Complement to Google Analytics 4 (GA4) - 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