Jules had used solutions for collecting ad investments before. However, the digital team was not satisfied with the data update issues and the unstable operation of the interfaces.
The Jules digital team then turned to TrackAd to meet the following objectives:
. To have the real statistics of the advertising campaigns
. To have the advertising investments of all digital data sources in a single interface
. To get this information daily and in a completely automated way
. To supplement the campaign data collected by Google Analytics with information about the corresponding advertising investments
. Configuration of TrackAd Collector to track advertising campaigns in France, Belgium and Italy.
. Development of collectors for each data source (Facebook, Bing, Criteo, …) allowing the recovery of advertising investments in a simple and unique interface.
. Transfer of TrackAd Collector data to Google Analytics to automatically complete the performance of each campaign with the corresponding advertising investments
. Collection of costs for more than 30 traffic sources
. 15 hours saved each month by optimizing ad campaign tracking
. Automated daily collection of ad spend
. Ad investments for each campaign reported in Google Analytics