JULES
Anti-fraud protection
29%
of fraudulent orders in the Affiliation channel
Challenges
JULES had three main goals in its use of TrackAd Affiliate:
. Obtain an anti-fraud analysis based on data from its analytics solution (Google Analytics)
. Facilitate the management of monthly closings with the affiliate platform
. Identify the different types of fraud within its affiliate program
JULES
Industry : Ready-to-wear Location : France
Solutions
In order to meet the objectives of JULES, TrackAd has implemented the following solutions:
. Connection via API to the JULES’ analytical solution tracker to retrieve all customer journeys
. Connection via API to the JULES’ affiliate platform in order to obtain the list of publishers, their IDs, their type and the commissions of the generated orders.
. Analysis per publisher of significant discrepancies between the data from the affiliate platform and the data from the analytics solution in order to reveal suspicions of cookie-stuffing
Results
29% of commissions claimed by the affiliate platform were saved, with the following division:
. 15% of orders were showing cookie-stuffing behaviors
. 10% of orders had deduplication problems
. 3% of orders were presenting toolbar suspicions
. 1% of orders raised had unknown identifiers