Reduction of Criteo's Cost of Sale (COS)


Decrease of COS


Increase in sales



. Reduce the cost of acquisition per order of Criteo campaigns

. Increase sales and revenue generated by Criteo campaigns


Sector : Ready-to-wear for men Location: France


. Updating Criteo’s Lower Funnel campaign set-up :

  • Modification of the bidding strategy towards an adaptive optimization in target CPO to increase conversion and sales volume
  • Reduction of the retargeting range – time since last visit – to limit the targeting of the cold audience and reduce the COS

. Optimisation of bids based on multi-channel Last Paid Click attribution, instead of the single-channel Post Click attribution proposed by Criteo.

This is in order to have the vision on the real efficiency of the campaign by finishing the conversion paths, taking into account all the traffic sources

. Launch of Criteo campaigns on the Upper Funnel, dedicated to the acquisition of new traffic in order to maximise the web presence and try to get more orders

. Launch of a Criteo “Store to Web” campaign to attract customers who usually buy in shop to the merchant site.

"The TrackAd team is very responsive and offers very relevant recommendations. The performance of our retargeting campaigns is excellent!"
Traffic manager


Thanks to the changes made by TrackAd, Jules obtained significant results compared to the same period of the previous year:

. 77% reduction in COS of Criteo campaigns

. 300% increase in sales generated by Criteo

Read more

Case study: Decathlon

Anti-fraud protection

Read the case study

Case study: Sephora

Affiliation and Attribution

Read the case study

Case study: Cdiscount

Anti-fraud protection

Read the case study

Fast set-up User-friendly interface Amazing Support
Comments are closed.
By continuing to browse the site or closing this banner you accept the use of cookies. Our cookie policy