MEDIA MARKT

Anti-fraud protection

48%

orders with cookie-stuffing

53%

saved marketing budget

20%

monthly working time saved

Challenges

. Identify fraud from affiliate platforms

. Reduce the time required for monthly closings with affiliate platforms and reporting

MEDIA MARKT

Industry: consumer electronics Location: Germany Yearly sales: $17 billion

Solutions

Configuration of TrackAd with all the parameters of Media Markt affiliate campaigns: commission rules, deduplication, cookie time.
Updating the tracking code used by affiliate platforms to obtain detailed information by publisher.
Organisation of a tripartite discussion after the first closing to clarify the causes of fraud with affiliate platforms.

The true anti-fraud solution

The volume of online fraud is constantly increasing, and we are very pleased that there is a tool to identify it and save the advertiser's budget. We look forward to our joint cooperation and will develop it in the future.
Vitaly Panarin
Digital-marketing Director, Russia

Results

After the first month of work, the results exceeded expectations, and TrackAd’s effectiveness was praised by Media Markt. 

. 48% of orders requested by the affiliate platforms were allocated by cookie-stuffing

. 53% of the affiliate channel budget has been saved

. 20% of digital team’s working time has been saved thanks to quick closing and automatic reporting

 

Read more

Case study: Ulmart

Anti-fraud audit

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Case study: Sephora

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Fast set-up User-friendly interface Amazing Support
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