PHOTOWEB
Anti-fraud protection
17%
of orders with cookie stuffing
16%
of orders with a suspicion of toolbar
55%
of Affiliate budget saved
Challenges
At the beginning of its collaboration with TrackAd, Photoweb has set two main objectives:
. Identify any kind of fraud within its affiliate program
. Highlight the performance of different publishers of its program
Photoweb
Industry: Photo printing Location: France Yearly turnover: €31 million
Solutions
. Support marketing teams in structuring the tracking of their affiliate program
. Calculate the conversion paths of all orders
. Apply the deduplication and cookie duration defined by Photoweb
. Propose dynamic tables with performance by publisher
. Provide a monthly report with the reasons of cancellation of fraudulent orders in order to facilitate exchanges with the affiliate network
Results
55% of the commissions claimed by publishers were saved:
. 17% of orders reported cookie stuffing behaviour
. 13% of orders had deduplication problems
. 16% of orders had a suspicion of toolbar
. 9% of orders had already been commissioned or did not exist