Digital campaigns optimization


Efficiency of digital campaigns


Traffic sources with automatic data collection


Monthly working time saved


. Manual data collection once a week involving several people

. No quick reaction to changes in important KPIs

. A lot of mandatory reports


Industry: Bank Location: Russia Operating income before reserves: $30.7 billion


. Automatic data collection of traffic sources in TrackAd – impressions, clicks, costs … – in order to get performance in real time.

. Live dynamics for each traffic source with daily notification of the team and agencies about important KPIs

. Creation of a library of report templates for management, marketing team, analysts and agencies

Using TrackAd interface, we have now a full overview of this collected data crossed with on-side traffic data from our analytics solution. Today, our objective is to strengthen the collaboration with TrackAd and launch more projects.
Anatoly Lukashin
Digital Marketing Director


. 7% increase of Sberbank’s efficiency with advertising campaigns

. 20 hours saved transfered to analysis and improvement of the results

. 30+ traffic sources data collected in real time

Case study: Atlas For Men

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Case study: Sephora

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Fast set-up User-friendly interface Amazing Support
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