Sberbank
Digital campaigns optimization
+7%
Efficiency of digital campaigns
30+
Traffic sources with automatic data collection
20h
Monthly working time saved
Challenges
. Manual data collection once a week involving several people
. No quick reaction to changes in important KPIs
. A lot of mandatory reports
Sberbank
Industry: Bank Location: Russia Operating income before reserves: $30.7 billion
Solutions
. Automatic data collection of traffic sources in TrackAd – impressions, clicks, costs … – in order to get performance in real time.
. Live dynamics for each traffic source with daily notification of the team and agencies about important KPIs
. Creation of a library of report templates for management, marketing team, analysts and agencies
Results
. 7% increase of Sberbank’s efficiency with advertising campaigns
. 20 hours saved transfered to analysis and improvement of the results
. 30+ traffic sources data collected in real time