Sberbank

Digital campaigns optimization

+7%

Efficiency of digital campaigns

30+

Traffic sources with automatic data collection

20h

Monthly working time saved

Challenges

. Manual data collection once a week involving several people

. No quick reaction to changes in important KPIs

. A lot of mandatory reports

Sberbank

Industry: Bank Location: Russia Operating income before reserves: $30.7 billion

Solutions

. Automatic data collection of traffic sources in TrackAd – impressions, clicks, costs … – in order to get performance in real time.

. Live dynamics for each traffic source with daily notification of the team and agencies about important KPIs

. Creation of a library of report templates for management, marketing team, analysts and agencies

Using TrackAd interface, we have now a full overview of this collected data crossed with on-side traffic data from our analytics solution. Today, our objective is to strengthen the collaboration with TrackAd and launch more projects.
Anatoly Lukashin
Digital Marketing Director

Results

. 7% increase of Sberbank’s efficiency with advertising campaigns

. 20 hours saved transfered to analysis and improvement of the results

. 30+ traffic sources data collected in real time

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