SEPHORA

Affiliate channel launch & growth

8

CPA platforms launched in 2 weeks

10%

share of Affiliate channel

> 50h

saved monthly for marketing & IT teams

The challenge

. Launch new CPA platforms in a tight period 
. Increase online sales and revenue
. S
peed up the integration processes with partners

SEPHORA

Industry: Cosmetics & beauty Location: France Yearly sales: $4 billion

The solution

The use of TrackAd’s tag container solution made it possible to start all the chosen affiliation platforms in 2 clicks.
A motivating commission policy has been defined according to the type of publisher. Several special actions were planned for the launch of the affiliation program.
Then all agreements defined with the CPA platforms – commissions, cookie time, deduplication – were implemented in TrackAd.All orders provided by the affiliate platforms have been checked by the TrackAd anti-fraud solution.
The decision-making solution

TrackAd helps us to understand the efficiency of each traffic channel easily and quickly.
We now have the opportunity to monitor key results and make the best decisions.
Polina Ross
Area development manager, Russia

The results

Work between SEPHORA and TrackAd became successful and productive due to outstanding collaboration on each step that has been made together.

. 8 CPA platforms launched in 2 weeks
. Share of affiliate channel has grown from 0% to 10% of general amount
. 56 hours saved monthly for Marketing and IT departments

Read more

Case study:   Atlas For Men

Optimization of Criteo campaigns

Read the case study

Case study:   Ulmart

Anti-fraud audit

Read the case study

Fast set-up User-friendly interface Amazing Support
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