Son-Vidéo.com
Anti-fraud protection
40%
of saved budget
24%
of orders with cookie-stuffing
14%
of orders with deduplication problems
Challenges
Son-Video requested the help of TrackAd Affiliate to resolve the following three issues:
. Optimize its Affiliate budget by eliminating fraud and reinvest the savings on to the best performing publishers
. Get an anti-fraud analysis based on first-party data from its analytics solution (Google Analytics)
. Facilitate the management of monthly closings with the affiliate platform
Son-Vidéo.com
Industry: Hi-fi and home cinema Location: France Yearly sales: €37 million
Solutions
In order to help Son-Video meet these objectives, TrackAd has implemented the following solutions:
. Identification of tracking problems
. Support in updating of the tracking codes on the affiliate platform side to have a detailed performance per affiliate
. Configure deduplication to deprioritize free sources that compete with the affiliation
. Analysis per affiliate of significant differences between the data from the affiliation platform and the analytics solution in order to track suspicions of cookie-stuffing.
Finally, with TrackAd we have saved a significant budget and we are now sure that we are working well with our affiliates.
Results
. 40% of the membership budget has been saved
. 24% of affiliate orders had cookie stuffing behaviour
. 14% of affiliate orders had deduplication problems