. Closing with affiliates took too long, about 25 hours per month for the marketing team
. The launch of a new traffic source was difficult due to the overload of the IT department
On the one hand, TrackAd closing solution has made it possible to achieve quick closings with the 3 affiliate platforms used by Tele2. The additional benefits were a total control of affiliate fraud that was not identified before TrackAd was used: toolbars, cookie stuffing, and deduplication.
On the other hand, the use of TrackAd tag container solution has empowered the marketing team. No more need for IT support to launch a traffic source.
. 25 hours per month saved through affiliate closings
. 10 hours per month of IT project management saved for the launch of new traffic sources
. An average of 48% of the monthly budget of the affiliate channel saved thanks to the TrackAd anti-fraud solution