. Identify the fraud in the two current affiliate platforms
. Support the launching of new affiliate platforms
. Application of the deduplication model chosen by Ulmart: Last paid click
. Reconstruction of the conversion path of all orders using Google Analytics tracker
. Analysis of the presence of the affiliate platforms in each conversion path
. Identification of deduplication problems: several affiliate programs in the same conversion path
. Identification of 3 types of fraud: cookie stuffing, toolbars and brand SEA
. Remuneration of affiliate based on the new commission rules defined by Ulmart
The cooperation with TrackAd is a very positive experience for us. Thanks to TrackAd's expertise, the entire launch process was simple and fast. The work process is always accompanied by the recommendations of the TrackAd customer success team.
After the first month of collaboration with TrackAd, all the new affiliate platforms were active with a complete control process.
. 14,500 orders cancelled in one month for fraud
. 20% of the affiliation channel budget has been saved
. +39% growth in orders from the affiliate channel
. Share of affiliate channel increased from 7% to 12%