ULMART

Anti-fraud audit

20%

saved budget with affiliates

+39%

affiliates orders increase

+70%

growth of affiliate channel share

The Challenge

. Identify the fraud in the two current affiliate platforms
. Support the launching of new affiliate platforms

ULMART

Industry: Consumer goods Location: Russia Yearly sales: $1.2 billion

The solution

. Application of the deduplication model chosen by Ulmart: Last paid click
. Reconstruction of the conversion path of all orders using Google Analytics tracker
. Analysis of the presence of the affiliate platforms in each conversion path
. Identification of deduplication problems: several affiliate programs in the same conversion path
. Identification of 3 types of fraud: cookie stuffing, toolbars and brand SEA
. Remuneration of affiliate based on the new commission rules defined by Ulmart

Easy, fast and efficient

The cooperation with TrackAd is a very positive experience for us. Thanks to TrackAd's expertise, the entire launch process was simple and fast. The work process is always accompanied by the recommendations of the TrackAd customer success team.
Mikhail Solodovnikov
Head of online Marketing

The results

After the first month of collaboration with TrackAd, all the new affiliate platforms were active with a complete control process. 

. 14,500 orders cancelled in one month for fraud
. 20% of the affiliation channel budget has been saved
. +39%
growth in orders from the affiliate channel
. Share
of affiliate channel increased from 7% to 12%

Read more

Case study:   Media Markt

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Fast set-up User-friendly interface Amazing Support
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