DECATHLON
Anti-fraud protection
100%
accuracy in affiliate tracking
50%
Affiliate budget saved
Challenges
. Improve the accuracy of the affiliate tracking
. Understand the origins of the fraudulent orders
Decathlon
Industry: sports clothes & equipment Location: United Kingdom Yearly turnover: $11 billion
Solutions
. Configuration of TrackAd Affiliate with all the parameters of Decathlon affiliate campaigns: deduplication, cookie time, commission rules
. Comparative analysis of data in TrackAd Affiliate and in the affiliate network to understand the gaps in data from both sides
. Access to TrackAd Affiliate provided to Affiliate network so that they have visibility on their performance
. Frequent exchanges with the affiliate platform to comment on the results given by TrackAd Affiliate

Results
. 100% accuracy in affiliate tracking in order to take quickly needed actions to boost the global performance
. 50% of Affiliate budget saved that can be invested on the most performant affiliates