DECATHLON

Anti-fraud protection

100%

accuracy in affiliate tracking

50%

Affiliate budget saved

Challenges

. Improve the accuracy of the affiliate tracking

. Understand the origins of the fraudulent orders

Decathlon

Industry: sports clothes & equipment Location: United Kingdom Yearly turnover: $11 billion

Solutions

. Configuration of TrackAd Affiliate with all the parameters of Decathlon affiliate campaigns: deduplication, cookie time, commission rules

. Comparative analysis of data in TrackAd Affiliate and in the affiliate network to understand the gaps in data from both sides

. Access to TrackAd Affiliate provided to Affiliate network so that they have visibility on their performance

. Frequent exchanges with the affiliate platform to comment on the results given by TrackAd Affiliate

The main focus we fixed at the very beginning of our collaboration with TrackAd was to get a deeper analysis of affiliate tracking. TrackAd allowed us to improve the accuracy of our fraud analysis. TrackAd has also provided us with the necessary reports to exclude fraud from our affiliate program.
Izabella Angelova
Head of Brand & PR | Partnerships

Results

. 100% accuracy in affiliate tracking in order to take quickly needed actions to boost the global performance

. 50% of Affiliate budget saved that can be invested on the most performant affiliates

Read more

Case study:   Atlas For Men

Optimization of Criteo campaigns

Read the case study

Case study:   Ulmart

Anti-fraud audit

Read the case study

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