Best Practices of
Digital Marketing

Measuring the impact of SEO Brand and non-Brand on your sales​

Measuring the impact of SEO Brandand non-Brand on your sales Why don’t I see keywords coming from organic traffic? Originally it was possible in Google Analytics to see the keywords used by visitors coming from Google organic search.  This changed … Read More

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Online Marketing trends after 2019 What future for the digital industry?​

Online Marketing trends after 2019 What future for the digital industry? As a constantly evolving field, online marketing never ceases to surprise with its diversity. While the objective has remained the same, namely, to design more relevant content to attract … Read More

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The different types of fraud and how to identify them

The different types of fraud and how to identify them You will find below which are the main types of Affiliate fraud and which methods are used in TrackAd to identify them.  Then, we will present the safeguards that TrackAd … Read More

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The data necessary for the analysis of advertising campaigns

Digital technology has revolutionized the advertising business with the birth of big data, an inexhaustible source of information on consumers.Data, the invisible assets of an advertising campaign, have become an essential performance factor in a company’s communication. They make it … Read More

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Online advertising fraud or digital mafia: the figures that alert brands​

Online advertising fraud or digital mafia: the figures that alert brands Internet advertising is becoming increasingly important in the field of marketing. Unlike some broadcasting media such as television, it is less expensive and therefore attracts more and more advertisers … Read More

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Analysis of advertising investments performance: challenges and perspectives

Analysis of advertising investments performance: challenges and perspectives   In companies, all decisions must be made on the basis of relevant information. With this in mind, data plays an essential role. This allows company managers to anticipate market trends, carry … Read More

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Which type of traffic do the affiliate platforms have and how to identify it

Which type of traffic do the affiliate platforms have and how to identify it? In Affiliate platforms there are several types of webmasters traffic, all of them can be grouped by categories and has its own parameters of user’s behavior … Read More

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The challenges of affiliation

The challenges of affiliation A controlled Affiliate channel is governed by 3 fundamental principles: The distribution of affiliates into sub-programs by traffic categories and by objectives Commissioning rules in coherence with the company’s margin and types of affiliates Effective and … Read More

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8 tips for a successful CPA offer

8 tips for a successful CPA offer Today, affiliate programs generate nearly 10% of total E-commerce orders. Your affiliate channel must have the same attention as you pay to your other paid marketing channels. Because a competitive context exists. Certainly … Read More

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How to control fraudulent affiliate traffic?

How to control fraudulent affiliate traffic? Working with CPA networks, we have all faced the problem of use of forbidden traffic, such as hidden toolbars, pop-under, brand context, and many others.In this article we will share with you the ways … Read More

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Wedding and attribution: what in common?

Wedding and attribution: what in common?  Or which sources actually attract new customers? Attribution Marketing has quickly become a major subject of marketing analysis because it offers an alternative to “Last click” management which is still used mostly. It should … Read More

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Why is Trackad the essential complement to Google Analytics?

Why is Trackad the essential complement to Google Analytics? Most E-commerce leaders trust Google Analytics to collect statistics on their site and this is not a coincidence! Google is not only the world leader in Internet research with two decades … Read More

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        Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker
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How to optimize your Criteo campaigns

How to optimize your Criteo campaigns The first lever for optimizing Criteo campaigns is through bids management. However, there are several other possibilities that will allow you to significantly improve the performance of your campaigns. We will break them down … Read More

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Cookie Stuffing: What you need to know about fraud in CPA platforms

Cookie Stuffing: What you need to know about fraud in CPA platforms Cookie stuffing is one of the most popular types of fraud that E-merchants face in their work with CPA platforms. Cookie Stuffing – also known as Cookie Dropping … Read More

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5 tips for successful internet marketing

5 tips for successful internet marketing We would like to share with you an article about the secrets of the success of Casper.com, a mattress company. This company is known for its growth from 0 to $750 million in 4 … Read More

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