Salt Mobile

Automated collection of advertising investments

50 hours

saved per month thanks to automation

100%

data reliability

24-7-365

continuous data collection

Challenges

Salt used TrackAd’s services to meet the following needs:

. Automate the collection of data from multiple external sources

. Aggregate these data daily and send them automatically in a single file

. Easily track the results of marketing campaigns of Facebook Ads, Google Ads, Bing Ads and Criteo

Salt Mobile

Sector: Telecommunications Location: Switzerland Turnover: CHF 1 316 million

Solutions

. Implementation of developments to retrieve additional data, such as impressions, audience or outgoing clicks

. Launch of 9 data collectors to cover all paid traffic sources used by Salt.ch

. Recovery of data in different currencies

The TrackAd team took all our needs into account and made sure the tool collected the data we needed. TrackAd Collector saved us a considerable amount of time. And we have also improved our performance, so the time previously allocated to collection is now dedicated to analysis and decision making.
Andrea Galassini
Digital Marketing Manager

Results

. 50 hours saved per week thanks to automation

. 100% data reliability

. Continuous data collection, 7 days a week, 365 days a year

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