ATLAS FOR MEN

Optimization of Criteo campaigns

35%

Cost Per Order reduction

+81%

ROI increase

45%

decrease of marketing cost

Challenges

. Reduce the customer acquisition cost
. Increase the ROI
. Decrease the monthly investment

ATLAS FOR MEN

Industry: outdoor apparel Location: France Yearly sales: $180 million

Solutions

Enabling Criteo’s deduplication tag in Last Paid click to standardize TrackAd and Criteo data.
Segmentation of Criteo traffic into 4 campaigns, each with its own tracking code and bidding.
Real-time collection of Criteo investments in order to monitor customer acquisition costs as closely as possible.
Creation of daily email alerts on over and underperformance of the four Criteo campaigns.
Sending automated weekly reports to analyze detailed performance by campaign.
Filtered access to TrackAd for Criteo’s account manager to share the same information.

The perfect support for performance analysis

TrackAd has allowed us to better understand our marketing mix and the involvement of different traffic sources in recruiting new customers. In the end, Criteo has become our most effective recruitment tool.
Marc Delamarre
CEO Atlas for Men Group

Results

Thanks to the advanced features of TrackAd, Altas for Men has achieved significant results from the very first months of the collaboration.

. 35% reduction of Cost per Order

. 81% increase of ROI

45% decrease of marketing costs

Read more

Case study:   Media Markt

Anti-fraud protection

Read the case study

Case study:   Sephora

Affiliate channel launch & growth

Read the case study

Fast set-up User-friendly interface Amazing Support
Comments are closed.
By continuing to browse the site or closing this banner you accept the use of cookies. Our cookie policy

Enter your phone number, and we will call you in 24 hours.

Call Me (EN)