Optimization of Criteo campaigns


Cost Per Order reduction


ROI increase


decrease of marketing cost


. Reduce the customer acquisition cost
. Increase the ROI
. Decrease the monthly investment


Industry: outdoor apparel Location: France Yearly sales: $270 million


Enabling Criteo’s deduplication tag in Last Paid click to standardize TrackAd and Criteo data.
Segmentation of Criteo traffic into 4 campaigns, each with its own tracking code and bidding.
Real-time collection of Criteo investments in order to monitor customer acquisition costs as closely as possible.
Creation of daily email alerts on over and underperformance of the four Criteo campaigns.
Sending automated weekly reports to analyze detailed performance by campaign.
Filtered access to TrackAd for Criteo’s account manager to share the same information.

The perfect support for performance analysis

TrackAd has allowed us to better understand our marketing mix and the involvement of different traffic sources in recruiting new customers. In the end, Criteo has become our most effective recruitment tool.
Marc Delamarre
CEO Atlas for Men Group


Thanks to the advanced features of TrackAd, Altas for Men has achieved significant results from the very first months of the collaboration.

. 35% reduction of Cost per Order

. 81% increase of ROI

45% decrease of marketing costs

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