Case study
Boosting Criteo campaign performance of Atlas for Men
CPO reduction
0
%
ROI increase
+
0
%
Marketing cost reduction
0
%
Industry : Outdoor clothing :
Revenue: $270 million
Location : France
Project challenges
- Reduce customer acquisition costs
- Increase ROI
- Decrease monthly investments
Marc Delamarre
CEO of the group
TrackAd has allowed us to better understand our marketing mix and the contribution of various traffic sources to acquiring new customers.
Implemented solutions
- Use of Criteo’s deduplication tag for last paid click orders to align TrackAd and Criteo data
- Segmentation of Criteo traffic into 4 campaigns, each with its own tracking code and bidding system
- Real-time collection of Criteo investments to monitor customer acquisition costs as closely as possible
- Creation of daily email alerts for over- and under-performing Criteo campaigns
- Sending of automated weekly reports to analyze detailed campaign performance.
Filtered access to TrackAd was provided for the Criteo account manager to share this information
The results in a few months
CPO reduction
0
%
ROI increase
+
0
%
Marketing cost reduction
0
%
Discover other case studies
18% savings
Zadig&Voltaire – Centralizing acquisition data and budget optimization
Zadig&Voltaire implemented TrackAd to centralize digital acquisition data from 8 countries into a single interface accessible to the entire team.
10h saved per month
CroisiEurope – 10 hours per month saved on media management thanks to NOA
CroisiEurope saved 10 hours per month on media management with NOA, thanks to automated analysis and enhanced visibility.
+10% ROAS
Electro Dépôt – A POC with strong business impact
In two months of POC, Electro Dépôt increased its ROAS by 10% and identified 18% of its budget to reinvest in incremental revenue.
24 % savings
NV Gallery – Aggregation, incrementality, and performance: NV Gallery’s winning trio
Discover how NV Gallery optimizes its digital acquisition and reduces costs by 24% thanks to TrackAd
261 affiliates tracked
Allianz – A unified view to track the affiliate conversion rate
Discover how Allianz France optimizes its affiliate program with TrackAd: a unified view of 261 affiliates and precise monitoring of lead conversion rates.
67% savings
Best Western – Measuring channel incrementality for better budget allocation
Thanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.
Demo
Ready to take your digital acquisition to the next level?
Meet our experts to discover what TrackAd can bring to your marketing. Spoiler alert: you have everything to gain.