CPO reduction
ROI increase
Marketing cost reduction
Industry : Outdoor clothing :
Revenue : $270 million
Location : France
Marc Delamarre
CEO of the group
TrackAd has allowed us to better understand our marketing mix and the contribution of various traffic sources to acquiring new customers.
35%
CPO reduction
+81%
ROI increase
45%
Marketing cost reduction
+110% of ROI
Béaba — increase in ROI by 110%: a successful performance optimization
Discover how Béaba increased ROI by 110% through successful performance optimization.
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67% savings
Best Western — Measuring channel incrementality for better budget allocation
Thanks to incrementality measurement, Best Western France was able to identify up to 67% of the Facebook acquisition budget to reallocate each month to higher-performing campaigns.
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LTV & ARPU tracked
BHV Marais — Tracking of new buyer cohorts, monitoring of LTV (Customer Lifetime Value) and ARPU (Average Revenue Per User)
Discover how BHV Marais measures the profitability of a marketing campaign through its ARPU (Average Revenue Per User) and LTV (Lifetime Value).
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+8% of ROI
Groupe Beaumanoir — A unified vision of performance and ROI across all 14 sites of the group
Discover how Groupe Beaumanoir centralized the management of 14 sites (Morgan, Caroll, Cache Cache, Bonobo, …) and increased its ROI by 8%.
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Meet our experts to discover what TrackAd can bring to your marketing. Spoiler alert: you have everything to gain.