LA REDOUTE
Maximizing the prospection
+20%
share of new customers
15
hours saved each month
-10%
cost per new customer
Challenges
La Redoute expressed 3 major needs that TrackAd had to meet:
. Analyze the contribution of each traffic channel to conversion paths through an attribution of the sales
. Automate a daily collection of marketing investments for each traffic channel
. Analyze the performance in terms of new customer recruitment per channel and compare with the history
La Redoute
Industry: apparel and decoration Location: Switzerland Yearly sales: $750 million
Solutions
. Daily automated collection of investments from more than 20 traffic channels
. Use of the different attribution tools to monitor the upper and lower funnel sources
. Separation of marketing performances of the different channels according to the type of buyer: New Customer and Existing Customer
. Management of the cost per new customer First click and Last click
. Period-over-Period comparison of the performance of each channel to monitor the evolution of cost-centric KPIs
. Implementation of performance segmentation with a focus on acquisition of new customers in order to concentrate budgetary investments on recruitment
. Setting up access for partners to harmonize KPI monitoring
Results
Thanks to the new analysis possibilities offered by TrackAd, La Redoute has significantly improved its performance:
. 20% increase in the share of new customers
. 15 hours saved each month thanks to TrackAd’s automation tools
. 10% reduction of cost per new customer