LA REDOUTE

Maximizing the prospection

+20%

share of new customers

15

hours saved each month

-10%

cost per new customer

Challenges

La Redoute expressed 3 major needs that TrackAd had to meet:
. Analyze the contribution of each traffic channel to conversion paths through an attribution of the sales
. Automate a daily collection of marketing investments for each traffic channel
. Analyze the performance in terms of new customer recruitment per channel and compare with the history

 

La Redoute

Industry: apparel and decoration Location: Switzerland Yearly sales: $750 million

Solutions

. Daily automated collection of investments from more than 20 traffic channels
. Use of the different attribution tools to monitor the upper and lower funnel sources
. Separation of marketing performances of the different channels according to the type of buyer: New Customer and Existing Customer
. Management of the cost per new customer First click and Last click
. Period-over-Period comparison of the performance of each channel to monitor the evolution of cost-centric KPIs
. Implementation of performance segmentation with a focus on acquisition of new customers in order to concentrate budgetary investments on recruitment
. Setting up access for partners to harmonize KPI monitoring

TrackAd was the perfect complement to our analytical solution. The platform has increased our analytical granularity and deepened our understanding of our recruitment actions. We were also able to provide access to our partners in order to harmonize reporting and optimize paid campaigns on KPIs from a single data source. Finally, we were able to shift the time saved through automation to high value-added actions.
Pauline Chollet
Traffic & CRM manager

Results

Thanks to the new analysis possibilities offered by TrackAd, La Redoute has significantly improved its performance:
. 20% increase in the share of new customers
. 15 hours saved each month thanks to TrackAd’s automation tools
. 10% reduction of cost per new customer

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