Case Study

Increase the performance of digital campaigns

+20 %

share of new customers

15 h

saved each month

-10 %

cost per new customer

Industry : Clothing and Home Decoration

Revenue : $750 million

Location : Switzerland

The challenges

La Redoute identified three major needs that TrackAd had to address:

Analyze the contribution of each traffic channel to conversion paths through sales attribution.
Automate the daily collection of marketing investments for each traffic channel.
Evaluate the performance of customer acquisition per channel and compare it with historical data.

Pauline Chollet Traffic & CRM manager

TrackAd was the perfect complement to our analytics solution. The platform increased our level of analysis granularity and deepened our understanding of our acquisition actions. We were also able to provide access to our partners to harmonize reporting and optimize paid campaigns using KPIs from a single data source. Finally, we reallocated the time saved through automation to high-value-added actions.

The solutions

Automated daily collection of marketing investments across more than 20 traffic channels.
Use of various attribution tools to monitor both upper-funnel and lower-funnel traffic sources.
Segmentation of marketing performance based on buyer typology: new customers vs. existing customers.
Management of cost per new customer using both first click and last click attribution models.
Comparison of each channel’s performance over targeted periods to track the evolution of cost-centric KPIs.
Implementation of a performance segmentation strategy focusing on new customer acquisition to allocate budgets more effectively.
Partner access setup to standardize KPI tracking and reporting.