REIMA
Increase in orders from new customers
+80%
of orders from paid traffic sources
30h
Saved monthly in data collection
+20%
of share of new customers
Challenges
. Launch many new acquisition sources to get fresh traffic and recruit new customers
. Have a unique data collection system
REIMA
Industry: children's fashion Location: Finland Annual turnover: $150 million
Solutions
. Activation of the TrackAd collection tool in order to have real-time marketing investments by traffic source
. Collection of data from Reima’s CRM (status of the order, type of client, the final value of the order, …)
In a single system, Reima can now analyze the performance of its traffic sources on the basis of about twenty KPIs including real-time CPO and the percentage of new customers.
Results
. 82% increase in the number of orders from paid traffic sources
. 20% increase in the share of new customers
. 30 hours monthly saving of time for data collection