REIMA

Increase in orders from new customers

+80%

of orders from paid traffic sources

30h

Saved monthly in data collection

+20%

of share of new customers

The challenges

. Launch many new acquisition sources to get fresh traffic and recruit new customers

. Have a unique data collection system

REIMA

Industry: children's fashion Location: Helsinki, Finland Annual turnover: 133 million €

The solutions

. Activation of the TrackAd collection tool in order to have real-time marketing investments by traffic source

. Collection of data from Reima’s CRM (status of the order, type of client, the final value of the order, …)

In a single system, Reima can now analyze the performance of its traffic sources on the basis of about twenty KPIs including real-time CPO and the percentage of new customers.

I worked successfully with TrackAd on my previous position. So when I joined Reima we decided to launch it without any doubts. It is a great pleasure to work again with the efficiency of TrackAd and TrackAd team!
Yulia Pantyushkina
Head of e-commerce

The results

. 82% increase in the number of orders from paid traffic sources

. 20% increase in the share of new customers

. 30 hours monthly saving of time for data collection

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