Verisure Belgium
Anti-fraud protection
37%
of commissions saved
97%
of cookie-stuffing
8 hours
per month saved
Challenges
Verisure contacted TrackAd to meet the following objectives:
. Get a detailed overview of the performance of its three affiliate platforms
. Facilitate the management of monthly closings with its affiliate platforms
. Identify the different types of fraud within its affiliate programs
Verisure Belgium
Industry : Alarms and video surveillance Location : Belgium Annual turnover : €55 million
Solutions
TrackAd proposed to Verisure the following steps:
. Assistance in setting up the requirements for the tracking of events on the Verisure site
. Ongoing support for affiliate platforms to standardize tracking parameters
. Identification of suspicious leads through analysis of suspicious behaviour and abnormal deviations
Results
. 37% of the commissions claimed by the affiliate platforms were saved
. 97% of leads refused to affiliate have reported cookie stuffing behavior
. 8 hours per month have been saved thanks to the automation of closings