Case study

Fraud protection

37 %

of commissions recovered

97 %

of cookie stuffing

8 h

saved per month

Industry : Alarms & Remote Monitoring

Revenue : €55 million

Location : France

The challenges

Verisure reached out to TrackAd to address the following objectives:

Gain a detailed overview of the performance of its three affiliate platforms.
Simplify the management of monthly closings with its affiliate platforms.
Identify different types of fraud within its affiliate programs.

Aurélie Van De Steen Online Lead Generation Specialist

The ease of use of TrackAd Affiliate allowed me to quickly take control of the closings with our platforms. The results are transparent and based on first-party data—those from our analytics solution. I also appreciate the time saved thanks to instant lead verification. Thank you, TrackAd! The set objectives were successfully achieved.

The solutions

TrackAd provided Verisure with the following implementations:

Support in setting up the prerequisites for tracking events on Verisure’s website.
Ongoing assistance with affiliate platforms to standardize tracking parameters.
Detection of suspicious leads through behavior analysis and anomaly detection.