TrackAd: the SaaS tool that enhances the performance of your ad campaigns
NOA is a proprietary solution developed by TrackAd that combines adaptive algorithms and generative AI to revolutionize advertising performance optimization.
Built on thousands of successful analyses and optimizations, its data-driven engine leverages a wide range of behaviors and performance signals to generate high-value insights.
Optimize your e-commerce acquisition campaigns:
Optimize your lead acquisition campaigns:
Save your digital teams valuable time:
Control and manage your affiliate campaigns:
Test the platform and benefit from a two-month POC with no commitment.
Up and running in 2 hours: no tag, no cookie, no script.
Request a demo!
Find all your data sources in one place.
Merge and centralize all your data in a single interface. Web and app analytics solutions, media platforms, commercial data: data is collected, processed, and presented to facilitate your decision-making. All that’s left is for you to make the call!
Master your Media Mix with Attribution and Contribution.
Measure the true effectiveness of your marketing channels, traffic sources, and acquisition campaigns with multiple attribution models. Create your own attribution models and identify the most relevant and effective channels in your conversion journeys.
Save more than half a day per week.
Say goodbye to time lost on repetitive and time-consuming tasks! TrackAd allows you to automate data collection, closures, and reporting. With an average time savings of 5 hours per week, you can refocus on your high-value tasks (and maybe even bring that new idea you’ve been thinking about to life…)
Identify the true conversion journey of your targets.
Access the complete conversion journeys of your prospects and customers. Whether it’s leads or orders, TrackAd provides the full journey of each conversion: from the first impression to the last click, with the actual cost of each touchpoint.
01 / 04
CMO, Head of Acquisition, Traffic Manager, Affiliate Manager, CDO, Head of E-Commerce… Just like you, they wanted to optimize their advertising investments and save time.
Today, it’s done! Discover their testimonials.
We have requested to set specific metrics and even ways of tracking (in first click instead of last click for different types of affiliates) and it was fast and effective. Now we have all our affiliates tracked via different sources according to the right attribution model.
Read the full testimonial
It is also easy to build reports and to request specific data. Sales closings take too long to handle in-house and we are working on them with TrackAd. Fast sales execution. Quick and easy reporting. Custom metrics. Expertise and agile recommendations. Time savings.
The interface is very clear, and it’s easy to get the hang of. The Customer Success team is always available to meet our business needs and provide additional analytical insights.
Read the full testimonial
I work with them on all my acquisition channels, reviewing the possible areas of improvement for each one. Detailed and effective tracking of channel performance, and the ability to switch analyses very quickly.
TrackAd is a tool that makes life easier for acquisition managers and traffic managers. The teams are proactive and always come up with ideas to upgrade their service.
Read the full testimonial
In a challenging environment where data is sometimes harder and harder to analyse (cookie consent, changes in analytics tools…), TrackAd refines the reading thanks to its deduplication, attribution and prorating modules. TrackAd adapts to its clients’ needs, and the CSMs are proactive and never leave a question unanswered. I can only recommend their service; the time savings are real every day, whether through reporting, alerts, affiliate closings or contribution analyses. The tool helps you refine your strategy and make optimisation decisions quickly.
We were facing issues with attribution, tracking the performance of our marketing channels, and data loss in Google Analytics. TrackAd enables us to be more responsive in managing our campaigns, thus improving our ROAS.
Read the full testimonial
Thanks to the import of our CRM and Google Analytics data, we are able to consolidate all of our revenue. And the attribution model gives us a clearer view of the contribution of each channel.
We wanted to control our affiliate budget and better understand our sales. The platform was perfect both for making savings and, in a second phase, for growing our affiliate programme with more precision.
Read the full testimonial
We quickly saved more than half of our affiliate budget, so TrackAd rapidly became an essential part of our digital marketing arsenal. We are now going to grow our affiliate community with more confidence.
We started using TrackAd at a time when we no longer trusted GA4 or the ad platforms to exploit our performance data. We were able to integrate TrackAd to better understand the impact of every euro. Over 3 months, we saved at least 50K in Meta spend and 10K in affiliate spend.
Read the full testimonial
The tool is easy to integrate. I would still recommend doing the onboarding during a quiet period for your business; the tool is highly customisable to your needs, so I recommend keeping some bandwidth to talk with the teams. Support is very responsive, and some features were even developed for my specific needs.
Every day, our teams work to help advertisers like you exceed their digital acquisition goals.
Whether you’re in e-commerce or lead generation, our mission is simple: to provide you with the technology and expertise necessary to achieve maximum ROI with every campaign.
Our Customer Success team is here to anticipate your needs, boost your performance, and support you. Their expertise, responsiveness, and friendliness are universally recognized by our clients.
Enjoy non-intrusive technology: no tags, no cookies, no scripts.
Technical audits, campaign analysis, media mix strategy.
Join our ecosystem and benefit from our training, workshops, and events!
Test our attribution platform and benefit from a two-month POC with no commitment
I'm in!A marketing attribution platform measures the real contribution of each channel, campaign and touchpoint to the revenue or leads generated. Where each ad network only sees its own conversions and takes the credit for them, an attribution platform reconciles all sources in a single frame of reference and deduplicates conversions counted several times. It answers a question that media tools taken separately cannot settle: which euro invested actually produced which sale?
TrackAd relies on non-intrusive technology: no tag, cookie or script is deployed on your website. Data is collected directly from your media platforms, your analytics solutions and your first-party sources — commercial and CRM data included — then reconciled server-side. This architecture makes the setup compatible with the end of third-party cookies and with consent requirements.
Attribution shares the credit for a conversion between touchpoints according to a chosen model — last click, first click or a custom model — and therefore assigns a monetary value to each channel. Contribution measures how present a channel is in conversion journeys, regardless of the model: a channel can contribute to many journeys without being credited by a last-click model. TrackAd provides both readings, so you never cut a channel simply because it does not show up as the last click.
Integration takes about two hours, with no heavy development on your website since there is no tag or script to install. Performance can be measured as soon as your data sources are connected. TrackAd also offers a two-month POC with no commitment, so you can validate what the platform brings on your own data.
No: TrackAd complements a web analytics solution. GA4 measures behaviour on your website; TrackAd measures the performance and profitability of your acquisition investments by reconciling media spend, conversions and commercial data. Several clients adopted it precisely because their analytics tool was losing data or no longer allowed them to allocate their media budgets with confidence. TrackAd can also import GA4 and CRM data to consolidate all of your revenue.
TrackAd is designed for advertisers whose digital acquisition represents a significant budget, in two contexts: online sales, managed on revenue and ROAS, and lead generation, managed on cost per lead and lead quality. On the user side, the platform is built for CMOs, Heads of Acquisition, traffic managers, affiliate managers, CDOs and Heads of E-commerce. More than 150 advertisers use it in France and internationally.