Our products

TrackAd Lead meets the challenges of managing acquisition campaigns

Track the entire lead conversion cycle
Automate data collection
Have a First Party Data vision
Analyze the contribution of different levers to lead generation
Analyze ROI daily to make the right decisions
Integrate CRM data to segment performance analysis
Automate reporting
Be informed daily of under- and over-performance
Reconcile offline and online data
Automate Offline Conversion Tracking from Google Ads
Validate the quality of leads generated by the affiliate channel
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Product features

Automated collection of advertising investments
Configurable alerts on 20+ KPIs
Performance segmentation by audience
Real-time ROI monitoring
Advanced marketing attribution
Track actual performance vs. objectives
Multi-device traffic analysis
Detailed conversion paths
Fraud protection in affiliate channel
A/B testing of banners

Impact Data Unification

“TrackAd allowed us to reconcile all our systems in order to have a unified vision of the performance of our acquisition campaigns. The results and support exceeded our expectations. We have now decided to deploy TrackAd in our 17 countries and all future countries.”

Gaspard Strauss

Head of Lead Generation

Focus Connection to your analytics solution

TrackAd automatically connects to the analytics solution you trust, to better manage your profitability on paid traffic. 

Impact Automate reporting

“TrackAd was able to automate our internal reporting which is essential for the analysis of our digital campaigns. The report is updated in one click and contains complete information both globally and for each campaign. This allows us to analyze our sources and campaigns from day to day and week to week. The time previously spent collecting information and updating the report is now spent analyzing and optimizing our campaigns.”

Antoine Blot
Campaign Manager

Focus Analyze the conversion cycle of your leads

TrackAd provides a complete view of all stages of your lead cohorts through a detailed view of the conversion cycle and customer acquisition cost.
Recent campaign performance also provides a predictive view of expected performance for current campaigns.

FOCUS Identify the contribution of your different levers

The building of all the conversion paths allows TrackAd Lead to render the contribution of your levers to the generation of your leads. You will be able to understand precisely the role of each of your levers: conversion path initiation, closing, autonomy or support. All this in a graphical and dynamic visualization.

You will be able to validate that your levers meet the expected stakes and measure their contribution to the upper and lower tunnels. And also identify the weaknesses of your media mix in order to optimize it to increase your performance.

Live, Mail, Support center Customer Centric

Our Customer Success team is totally dedicated to the success of our customers.
They will help you reach the objectives defined together during your onboarding. TrackAd power-users are also experts in digital acquisition who use their knowledge to improve your performance.
With an NPS score of 67, TrackAd’s Customer Success is reputed to be one of the best in Europe.

Impact Analyze the ROI of acquisition campaigns

“TrackAd was able to set up this report which was essential for the analysis of our new buyer cohorts. With the automated sending, we receive the information necessary for our analysis without even having to go to the platform. And we are now more efficient in identifying the most profitable acquisition levers. Thank you to the TrackAd team for listening, being flexible and responsive.”

Vincent Castet
Acquisition Manager

TrackAd Lead users particularly appreciate :

Reconciliation of online and offline data
A product 100% dedicated to the Lead Gen
Regular free updates and new features

Let’s get in touch!

Let’s have a first discussion to understand your current online acquisition challenges.