TrackAd 360 meets the challenges of managing acquisition campaigns
Features Unique features for efficiency
Impact Contribution Analysis
“With multiple attribution models, we were able to better understand our marketing mix and the effectiveness of each traffic source. We have greatly increased our performance and all the boring tasks have been automated. Now we are focused on improving our performance.”
Polina Ross
Head of E-commerce Advertising at Sephora
Focus Connection to your analytics solution
TrackAd 360 automatically connects to the analytics solution you trust, in order to better manage the profitability of your paid traffic.
The TrackAd 360 plus: our products also connect with internal tracking solutions (server-side tracking).
Impact Automated data collection
“TrackAd collects all the data we need. It allows us to save a lot of time. We have also improved our performance, as the time previously allocated to data collection is now dedicated to analysis and decision making.”
Andrea Galassini
Digital Marketing Manager
Performance Analyze your Acquisition and Loyalty separately
TrackAd 360 allows you to analyze the performance of your digital campaigns in terms of acquisition and retention.
TrackAd 360 connects to your CRM solution via API, CSV or XML in order to aggregate key data: type of customer (new, existing), order status, margin, promo code used, final order value.
This data is combined with data from your analytics solution and your traffic sources.
You will be able to measure the impact of your recruitment campaigns in order to manage efficiently your investments.
Identify the contribution of your different levers Identify the contribution of your different levers
Get away from analyses based solely on last click! Long live contribution analysis!
For all those who want to go beyond the shortcuts made by analytical solutions, here is the ideal feature: a dynamic graphic visualization. It allows you to understand at a glance the typology of each lever: conversion path initiation, closing, autonomy or support. All in real time.
Live, Mail, Support center Customer Centric
Our Customer Success team is fully dedicated to the success of our customers.
They will help you reach the objectives defined together during your onboarding. TrackAd power-users are also experts in digital acquisition and use their knowledge to improve your performance.
With an NPS score of 67, TrackAd’s Customer Success is reputed to be one of the best in Europe.
Impact Affiliate monitoring
“The main objective was to have a deep analysis of our affiliate marketing. TrackAd has allowed us to improve the accuracy of our fraud analysis. TrackAd also provided us with the necessary reports to exclude these frauds from our affiliate program.”
Izabella Angelova
Head of Brand & Partnerships
TrackAd 360 users particularly appreciate :
Let’s get in touch!
Let’s have a first discussion to understand your current online acquisition challenges.
