
5 tips for successful internet marketing
We would like to share with you an article about the secrets of the success of Casper.com, a mattress company. This company is known for its growth from 0 to $750 million in 4 years. We have chosen and translated 5 tips for you. We hope that they will be useful and allow you to achieve the same growth as Casper.com 🙂
You can find the full case here: https://www.drip.com/blog/casper-marketing
Tip #1. Use 2-Steps emails to bring the user back to abandoned cart.
Generally, emails with an abandoned cart are not very different from each other in online stores, but there is a way to make them unique.
Add to the first email possible ways to contact you so that the customer may ask any question, and you can dispel his doubts and immediately overcome potential objections. And, of course, it is better to offer several ways to contact you, so that the potential buyer choses the most convenient one for him and could easily finalize the order.
If the user has not returned to the cart, you can send a second email, in which in addition to the strong points of chosen goods, you need to emphasize your advantages. You may not be able to outperform your competitor when it comes to a free shipping, a 3-months guarantee and other customer expectations. But, you can use what makes your business unique and remind it to prospects again and again.
The first Casper email calling to the abandoned cart:
Let’s get in touch!
Let’s have a first discussion to understand your current online acquisition challenges.


