Customer first
We do everything possible to deliver performance for our clients.
Everything you need to know about TrackAd
TrackAd is an independent, self-financed company built on strong values of ethics and transparency.
Since its foundation, it has been committed to promoting sustainable growth by focusing on innovative solutions while adhering to the highest industry standards.
Thanks to its financial independence, TrackAd guarantees its clients a customer-centric approach, free from external influence, while maintaining a positive impact on the digital ecosystem.
150+ clients
worldwide
2015
foundation year
500+ users
already onboarded
Discover the story of TrackAd
From a digital marketing agency to the publisher of a suite of software specialized in optimizing digital advertising investments: follow the major milestones of our journey.
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2012 - Creation of eStore Agency
Maximilien Jacquet, Guillaume Le Roy and Emilien Roux found eStore Agency, an agency specializing in managing performance marketing campaigns for e-Commerce websites.
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2014 - Development of an internal tool
Faced with a volume of data nearly impossible to aggregate manually and the lack of efficient tools in the market, they create an internal tool for automated collection of data environments essential for effective campaign analysis: data from analytics solutions, media platforms, and CRM tools.
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2015 - Creation of TrackAd
The decisive pivot: transitioning from a marketing agency to a SaaS solutions provider. We transform our internal tool, TrackAd (short for Tracking Advertising), into a powerful solution we offered to our clients… opening a new era of performance and innovation!
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2018 - The TrackAd suite expands
The suite now comprises four products, each addressing a specific challenge in digital acquisition: TrackAd 360, TrackAd Lead, TrackAd Affiliate, and TrackAd Collector.
Our values
They are the driving force behind our decisions and actions
Sharing
Sharing skills and experience within the team; knowledge and best practices with our clients.
Always growing
Continuous learning and perseverance allow us to take on new challenges.
Better together
Everyone is unique and can bring a different perspective to a common goal.
The founders
Meet the team that built TrackAd
Guillaume Le Roy
Co-founder & CEO
Maximilien Jacquet
Co-founder & CSO
Emilien Roux
Co-founder & CPO
Our products
Technologies designed to optimize your digital acquisition
TrackAd 360 :
Optimize your e-commerce acquisition campaigns:
- Identify the contribution of each channel and campaign
- Analyze the profitability of each acquisition source
- Automate and centralize data collection and reporting
TrackAd Lead :
Optimize your lead acquisition campaigns:
- Analyze the profitability of your multichannel Lead Generation campaigns
- Track the conversion funnel from cold lead to sale
- Reconcile all your online and offline data sources
TrackAd Collector :
Save your digital teams valuable time:
- Automate data collection from all your traffic sources
- Unify and control your acquisition data in real time.
- Automatically feed your reporting tools with all collected data
TrackAd Affiliate :
Control and manage your affiliate campaigns:
- Detect fraud and commission errors in your programs
- Monitor the performance of your affiliates with first-party data
- Automate data collection and monthly closings
Want to boost your digital ROI?
Test the platform and benefit from a 2-month POC with no commitment.
Request a demo!More than 150 advertisers already trust us
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Ready to take your digital acquisition to the next level?
Meet our experts to discover what TrackAd can bring to your marketing. Spoiler alert: you have everything to gain.
Frequently asked questions
TrackAd in 6 questions
Who is TrackAd?
TrackAd is a French software publisher, founded in 2015 and based in Paris, specialized in optimizing digital advertising investments. The company publishes a suite of four SaaS solutions — TrackAd 360, TrackAd Lead, TrackAd Affiliate and TrackAd Collector — as well as NOA, its artificial intelligence agent. It has more than 150 clients and more than 500 users in France and internationally.
Is TrackAd an independent company?
Yes. TrackAd is an independent, self-financed company: it has no outside investor dictating its roadmap. This financial independence allows it to prioritize its clients’ needs over exit targets, and to depend on no ad network or media platform whose performance it measures.
When and by whom was TrackAd founded?
TrackAd was founded in 2015 by Guillaume Le Roy (CEO), Maximilien Jacquet (CSO) and Emilien Roux (CPO). The three founders first launched eStore Agency in 2012, a performance marketing agency, then developed an internal automated data collection tool in 2014. That tool, industrialized, became TrackAd.
Where is TrackAd data hosted?
With a hosting provider located in the European Union, holding several recognized security certifications. TrackAd has appointed a Data Protection Officer registered with the CNIL, reachable at gdpr@trackad.ai, and details its commitments on its GDPR Compliance page.
What is the difference between TrackAd and an ad network or an analytics tool?
An ad network only sees its own conversions and takes the credit for them; an analytics tool measures behaviour on your website. TrackAd reconciles everything: media spend from every network, conversions, commercial and CRM data, in a single frame of reference where duplicates are removed. It is an independent measurement layer, complementary to GA4 rather than a substitute.
How many people use TrackAd?
More than 500 users at more than 150 advertisers: CMOs, Heads of Acquisition, traffic managers, affiliate managers, CDOs and Heads of E-commerce, in France and internationally.