What our clients say about TrackAd: tangible results and real impact

Lily Gainet

CRM and Traffic Assistant, Alinea

We chose the TrackAd tool to provide a more in-depth attribution view following the analytics platform switch from GA to AT Internet. The goal was to have a better understanding of our marketing channels to improve ROI and better manage our media spending. TrackAd is a platform that offers a very comprehensive view of the attribution of different marketing channels, from performance of channels and campaigns to contribution and conversion paths. The TrackAd team is very attentive, supporting us with our needs and expectations while also offering expert and critical analysis of our marketing campaign strategies. This tool has allowed us to take a step back from certain channels, move away from "biased" platform views, and revise our marketing strategies and budget allocation.

• Friendly
• Reliability
• Responsive
• Availability
• Expertise
• Attentive
• Flexibility
• Efficiency
• Seriousness
• Speed
• Good support

Sylvain Caubel

Digital and CRM Director, BÉABA

The interface is very clear, and it’s easy to get the hang of. The Customer Success team is always available to meet our business needs and provide additional analytical insights. I work with them to analyze all my acquisition channels, reviewing possible improvement points for each one. Setting up automatic alerts allows me to actively monitor aspects that I didn’t always track consistently. I highly recommend it. Detailed and efficient tracking of channel performance, with the ability to switch analyses very quickly.

• Expertise
• Efficiency
• Speed
• Friendly
• Seriousness
• The Customer Success team is very responsive

Mariana Frias

European Commerce Executive, Dyson

We have requested to set specific metrics and even ways of tracking (in first click instead of last click for different types of affiliates) and it was fast and effective. Now we have in different sources all our affiliates being tracked in the right attribution model. It is also easy to make reports and request specific data. Sales closings are too time consuming to do internally and we work on it with TrackAd. Fast execution of sales closings. Easy and fast reporting. Personalized metrics. Expertise and agile recommendations. Saving of time.

• Expertise
• Efficiency
• Speed
• Responsiveness
• Flexibility
• Simplicity
• The Customer Success team is very responsive

Jeremy Durand

Head of E-commerce sales development, Ekoï

We were facing issues with attribution, tracking the performance of our marketing channels, and data loss in Google Analytics. TrackAd enables us to be more responsive in managing our campaigns, thus improving our ROAS. Thanks to the import of our CRM and Google Analytics data, we are able to consolidate all of our revenue. Finally, the attribution model gives us a clearer view of the contribution of each channel.

• Attentive
• Expertise
• Efficiency
• Responsiveness
• Friendly
• Seriousness
• The Customer Success team is very responsive

Ecaterina Pisica

Head of E-commerce

The TrackAd interface is intuitive and pleasant to use. Navigation is smooth, which allows for quick onboarding, even for new users. The dashboards are clear, making data analysis easier. TrackAd offers a complete range of features that effectively meet our needs in terms of attribution and conversion-path analysis. The ability to filter and segment data in real time is particularly useful for adjusting our campaigns based on observed performance. Regarding Customer Success, the TrackAd client support team is very responsive and competent. Whenever we needed assistance or clarification, the Customer Success Manager was quick to respond and effective in solving issues. Their proactive approach in suggesting improvements and optimizations for our campaigns is also highly appreciated. TrackAd has enabled us to optimize our advertising spend by giving us a clear view of each channel’s performance. We can now allocate our budget more strategically, investing more in the most effective channels. With access to detailed, up-to-date data, our team can make decisions faster, which is crucial in the dynamic landscape of digital marketing. In summary, our collaboration with TrackAd has transformed the way we manage our acquisition campaigns, making us more efficient and improving our return on investment. The tool, combined with excellent customer support, has truly helped us overcome our challenges in online acquisition.

Maxime Grasso

Head of Traffic Acquisition

We turned to TrackAd to reduce fraud in affiliate marketing and to identify potential suspicions (or clear any doubts) we had regarding certain “black box” affiliates. Since implementing TrackAd, we have been able to identify several affiliates about whom we had strong doubts, and we were therefore able to exclude them from our programs. Similarly, we have reduced the number of orders we validate through affiliate channels, allowing us to reinvest that budget into other affiliate partners or other marketing levers.

Marie Dezellus

Acquisition Manager, Morgan

TrackAd is a tool that simplifies the lives of acquisition managers and traffic managers. The teams are proactive and make valuable suggestions to upgrade their service. In a challenging environment where data is becoming increasingly difficult to analyze (cookie consent, analytics tool evolution, etc.), TrackAd refines the analysis with its deduplication, attribution, and prorating modules. TrackAd adapts to the needs of its clients, and the CSMs are proactive, leaving no questions unanswered. I can only recommend their service; the time savings are real on a daily basis, whether through reporting, alerts, affiliate closures, or contribution analyses. The tool refines strategies and enables quick optimization decisions.

Rémi Baudat

Head of E-commerce

We wanted to control our affiliate budget and better understand our sales. The platform was perfect both for saving money and, in a second phase, for developing our affiliate program with greater precision. We quickly saved more than half of our affiliate budget, so TrackAd quickly became an essential part of our digital marketing toolkit. We can now grow our affiliate community with greater confidence.

Mattia Sarfati

Growth & Acquisition Manager

We started using TrackAd at a time when we no longer trusted GA4 or advertising platforms for analyzing our performance data. We were able to integrate TrackAd to better understand the impact of every euro spent. Over three months, we saved at least €50K on Meta spend and €10K on affiliate spend. The tool is easy to integrate. I do recommend doing the onboarding during a quieter period of your activity; the tool is highly customizable to your needs, so it’s best to ensure you have enough bandwidth to exchange with the team. The support is very responsive, and some features were even developed specifically for my needs.