The SaaS solution that addresses the challenges of managing lead gen campaigns

Marketing attribution

Redistribute the value of each conversion to all the channels that contributed to its conversion.

• One click to change the attribution model and analysis angle, another to compare them
• Access to all single-touch and multi-touch attribution models, including Data-driven models (Shapley values) and Markov Chains
• Attribution model configurator to adjust weights for customized models tailored to each field (Acquisition, CRM, SEO, and SMO, etc.)
• Integration of Post-view conversions from SMA walled gardens into attribution models to assess their impact

Mastering the contribution of your various channels

Identify the channels that truly contribute to conversions and their position in your customers’ conversion journey.

• Value the impact of your mid-funnel and upper-funnel campaigns on customer conversion
• Clear and tangible understanding of the role of each channel
• Holistic view of your media mix to balance lower funnel, mid funnel, and upper funnel channels to maximize your impact
• Insights based on your factual data, unlike the last-click view of analytics solutions or media platforms that count each conversion multiple times

Marketing performance analysis

Objectively analyze the CPA and actual CAC of each digital campaign to make informed decisions.

• Concise and relevant view of the CPA and CAC for each channel, source, and tracking code, in either single-touch or multi-touch view
• Measurement of the impact on your different customer segments to distinguish communication actions, for example: B2B and B2C, Acquisition and Retention, or different products
• Windowing performance according to the various stages of your conversion sales cycle
• Drag and Drop customization of the analysis environment, with over 60 KPIs available
• Interface for creating custom KPIs by combining existing KPIs with coefficients and formulas
• Use of actual data sent by your internal systems (analytics solution, commercial data) and external sources (media platforms)

Identification of the actual conversion journey of your targets

Identify the complete customer journey for each conversion, from the first touchpoint to the last touchpoint.

• Integration of all the channels that contributed to the conversion, whether paid or free
• Raw and factual data from the APIs of analytics solutions and post-impression, which are not influenced by their deduplication/attribution
• Calculation of the total conversion duration, without limitations from the cookies of analytics solutions
• For each touchpoint: click or view, visit depth, cost of the touchpoint

Control and Management of your affiliate channel

Take control of your Affiliate channel to avoid unnecessary expenses and confidently grow the generated revenue.

• Detailed performance analysis of each affiliate based on First-Party data
• Activation of multiple commission and deduplication models that can be based on different stages of your conversion sales cycle
• Automation of closings and validation of commissionable conversions
• Automatisation des clôtures et de la validation des conversions à commissionner
• Protection against various intentional or unintentional fraud mechanisms: cookie stuffing, toolbar, incorrect deduplication

•  Anti-fraud protection: cookie stuffing, toolbar, poor deduplication.
• Identification of commission errors.
• Reporting to analyze the budget saved and approved.

Customizable alerts

Stay informed about your performance by receiving a comprehensive report via email or in your team’s Slack channel.

• Configurable alerts on over 70 KPIs that you can combine according to your needs: visits, conversions, CPA, CAC, revenue, ROI, or ROAS, share of new customers, etc.
• Once the alert is created, choose the analysis period, the frequency of sending, and the recipients
• 4 selectable levels of granularity: overall, acquisition channel, source, tracking code
• Option to be alerted about positive or negative changes compared to the previous period or year

Automation of your redundant and time-consuming tasks

Automate the generation of your reports

• Generate a performance report at any time from a library of 15 available templates: KPI Evolution, Cohort and ARPU, Attribution, Actual vs Goals, etc.
• Automation of report sending for internal and external meetings
• Creation of custom reports through connectors with Google Looker Studio, Google Sheets, Excel, and Power BI

Many other features

TrackAd also offers many additional features to help you improve the performance of your digital acquisition

• Share information with your agencies by providing them with compartmentalized access to the channels they manage, so they have the same information as you
• TrackAd Hub, a version of TrackAd that aggregates data from all your sites to give you a holistic view of some or all of them
• Performance tracking “Actual vs Goals,” which allows you to integrate your forecast plan into TrackAd to create goal tracking and monitor the achievement of your objectives in real-time across multiple KPIs