You will never talk about digital acquisition the same way again…

Privacy & TrackingTools & Analytics Server-side tracking: what it solves and what it does not Server-side GTM and conversion APIs recover lost signals, but they solve neither consent nor attribution. What they really change for your data. By Emilien Roux November 3, 2026 8 min read

Acquisition & CampaignsAttribution & Contribution Black Friday 2026: 7 tracking checks to run before the rush Black Friday 2026 falls on 27 November. Tags, consent, UTMs, affiliate marketing, gaps between ad platforms: the checklist to make your tracking reliable before the busiest weekend of the year. By Emilien Roux October 19, 2026 8 min read

Attribution & Contribution 2026 Third-Party Cookie Overview: Fragmentation Rather Than Disappearance In 2026, third-party cookies haven’t disappeared but fragmented the web—Privacy Sandbox, first-party data, and new challenges reshape digital marketing. By Emilien Roux April 29, 2026 4 min read

Attribution & Contribution Link Tracking Protection (Safari): understanding the real impact on advertising tracking and how to adapt Discover how Link Tracking Protection (Safari) impacts advertising tracking and the solutions to adapt your measurement with first-party and server-side approaches. By Emilien Roux March 23, 2026 5 min read

Attribution & ContributionTools & Analytics Why Is Direct Traffic Underestimated by GA4? A Comparison with Piano Analytics, Matomo and Piwik PRO Why does GA4 show less direct traffic than Piano Analytics, Matomo or Piwik PRO? The last non-direct click rule explained, and how to read your figures. By Emilien Roux December 10, 2025 7 min read

Attribution & Contribution New TrackAd attribution – Funnel Wise Discover TrackAd’s Funnel Wise: a customizable and fair attribution model aligned with the real roles of each marketing source. By Emilien Roux October 1, 2025 2 min read

Attribution & Contribution Removal of Click IDs by Safari: Why TrackAd Is Not Affected + Best Practices to Adopt Learn why TrackAd is not impacted by Safari’s removal of click IDs and how to prepare for Apple’s Link Tracking Protection update. Understand the implications for marketing platforms and discover best practices to maintain accurate attribution and reliable campaign tracking. By Emilien Roux September 22, 2025 4 min read

Attribution & ContributionTools & Analytics Why is there a difference in conversions’ count between Meta and analytics solutions? Meta can count up to 90% more conversions than your analytics solution. Discover where the gap comes from — post-view, domains, tracking setup — and how to reduce it. By Emilien Roux June 26, 2025 5 min read

Attribution & ContributionTools & Analytics Restoring Trust in Your Analytics Data: Essential Checks and Fixes Make your analytics data reliable: the most common sources of error, practical tips and a complete checklist to remove bias and make better-informed decisions. By Emilien Roux March 11, 2025 5 min read

Acquisition & CampaignsPrivacy & Tracking How to better track Google search campaigns with Consent Mode v2 Track your Google Ads campaigns more accurately with Consent Mode v2: fix attribution issues and boost paid search performance while respecting user privacy. By Maximilien Jacquet January 15, 2025 3 min read

Affiliate MarketingAd Fraud 5 affiliate frauds sabotaging your ROI, and how to stop them! Cookie stuffing, pop-under traffic, hidden toolbars, brand bidding, faulty deduplication: learn to spot and stop the 5 affiliate frauds eroding your ROI. By Maximilien Jacquet December 19, 2024 6 min read

Attribution & ContributionDigital Strategy Attribution and Contribution: The Key to Advertiser Success Learn why attribution and contribution are essential to advertiser success, and build a winning strategy to maximize performance and hit your marketing goals. By Guillaume Le Roy December 18, 2024 11 min read

Digital StrategyTools & Analytics Walled Garden - What are the impacts on your SMA analyses? Explore how walled gardens impact SMA analysis and discover solutions to optimize your campaigns despite these limitations. By Maximilien Jacquet November 8, 2024 9 min read

Affiliate MarketingDigital Strategy Affiliate marketing: 3 levers to improve your campaigns Discover 3 key levers to better manage your affiliate program, improve your affiliate campaigns and generate more revenue. By Guillaume Le Roy September 22, 2024 8 min read

Affiliate Marketing Affiliate program: 8 Tips for a successful CPA offer Make your CPA offer a success and boost your affiliate marketing with our 8 practical tips. Discover the best strategies to maximize your results! By Maximilien Jacquet September 22, 2024 6 min read

Ad FraudAffiliate Marketing Cookie Stuffing: What You Need to Know About Fraud in CPA Platforms Understand cookie stuffing and its impact on your CPA results. Discover our advice to protect your advertising investments. By Maximilien Jacquet September 22, 2024 6 min read

Acquisition & Campaigns How to optimize your Criteo campaigns? Maximize the impact of your Criteo campaigns with our optimization tips. Discover how to improve your performance beyond bid management. By Maximilien Jacquet September 22, 2024 10 min read

Digital StrategyTools & Analytics Why TrackAd is the Essential Complement to Google Analytics 4 (GA4) Discover why TrackAd is the perfect complement to Google Analytics 4: data precision, in-depth attribution and the analyses GA4 cannot provide. By Guillaume Le Roy September 22, 2024 5 min read