NOA, Next-gen Optimized Ads

Prescriptive AI that turns your data into action.

NOA analyzes your acquisition campaigns, identifies the levers with the highest incremental impact, and tells you exactly what to do to improve your performance. Powerful, intuitive, and supported by our experts.

NOA IN VIDeO

NOA, Next-gen Optimized Ads:
the AI that boosts your digital acquisition performance.

NOA is a proprietary solution developed by TrackAd that combines adaptive algorithms and generative AI to revolutionize advertising performance optimization. Built on thousands of successful analyses and optimizations, its data-driven engine leverages a wide range of behaviors and performance signals to generate high-value insights.

HOW NOA WORKS

An AI that analyzes, prioritizes and recommends.

Multi-channel media mix analysis – global and granular views
Detection of anomalies and underperforming campaigns
Natural language recommendations – generative AI
Prioritization by business impact – ROI / ROAS / CoS / CAC…
Continuous learning – personalized recommendations based on your objectives
Impact measurement – before/after, period comparisons
Contribution analysis – incrementality of each campaign

WHAT NOA DELIVERS

Your acquisition moves to the next level

Move from data to action in one click: NOA prioritizes the highest-value optimizations, tracks impact, and continuously learns to drive performance improvement.

Make faster decisions: clear, data-driven recommendations ready to execute

Maximize ROI: focus on the most impactful levers based on their contribution objectives

Zero friction: natively integrated into TrackAd

Powered by its ROI-centric framework, it does more than generate reports: it detects invisible technical issues, assesses the strategic alignment of sources, analyzes consistency between analytics tools and each channel’s data flows, and prioritizes the levers that require immediate attention to maximize added value.

Human at the core of performance

AI performs better when it is mastered. AI is never as effective as when it is properly mastered. The TrackAd team supports you in using NOA: goal setting, training, recommendation analysis, optimization rituals, and impact tracking.

KEY POINTS:

Smart alerts : weak signals, drifts, opportunities
Continuous auditing : tracking, deduplication, source consistency
Budget scenarios : channel/source allocation

INTEGRATION

NOA, natively integrated into TrackAd

NOA is integrated into TrackAd, enabling it to natively and deeply leverage all digital campaign data (media, analytics, CRM, etc.).

It delivers reliable analyses and contextualized recommendations, with immediate usability and no additional configuration required.

Designed to scale, NOA learns continuously. Its iterative learning logic allows it to adapt to each client’s specific needs while becoming progressively more accurate and relevant in its recommendations.

Result: a solution that is highly technical at its core yet simple to use on the surface, built to deliver sustainable and measurable ROI.

STILL UNSURE?

Our users have a soft spot for:

Identification of hidden levers

NOA analyzes your media mix to uncover performance levers invisible to traditional analyses. It highlights underexploited opportunities where raw data alone is no longer sufficient.

Ultra-contextualized analysis

Each recommendation is contextualized based on your objectives, your market, and your constraints. NOA doesn’t just read the numbers: it understands your real-world context.

Detecting untapped insights

NOA cross-references media signals, behaviors, and performance data to surface high-potential insights often overlooked due to lack of time or analytical depth.

Measuring the incrementality of each activation

NOA measures the real impact of each lever by isolating what generates incremental value. You know what truly drives performance — and what doesn’t.

They optimize their acquisition campaigns with NOA

Case Studies

Head of Acquisition, CMO, Responsable Affiliation, Traffic Manager, Head of E-Commerce… Tout comme vous, ils souhaitaient optimiser leur budget Acquisition, générer plus de commandes et gagner du temps. Aujourd’hui c’est chose faite avec TrackAd Collector ! Voici leur Success Story.