Everything you need to know about TrackAd

TrackAd is an independent, self-financed company built on strong values of ethics and transparency.

Since its foundation, it has been committed to promoting sustainable growth by focusing on innovative solutions while adhering to the highest industry standards.

Thanks to its financial independence, TrackAd guarantees its clients a customer-centric approach, free from external influence, while maintaining a positive impact on the digital ecosystem.

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Discover the story of TrackAd

From a digital marketing agency to the publisher of a suite of software specialized in optimizing digital advertising investments: follow the major milestones of our journey.
2012 - Creation of eStore Agency
Maximilien Jacquet, Guillaume Le Roy and Emilien Roux create eStore Agency, an agency specializing in managing performance marketing campaigns for e-commerce websites.
2014 - Development of an internal tool
Faced with a volume of data nearly impossible to aggregate manually and with no efficient tools available on the market, they create an internal tool to automatically collect data from essential environments for effective campaign analysis: data from analytics solutions, media platforms, and CRM tools.
2015 - Creation of TrackAd
The decisive pivot: transitioning from a marketing agency to a SaaS solutions provider. We transform our internal tool, TrackAd (short for Tracking Advertising), into a powerful solution we offer to our clients… marking a new era of performance and innovation!
2018 - The TrackAd suite expands
C’est désormais 4 produits qui composent la suite TrackAd. Chacun adresse une problématique spécifique du métier de l’acquisition digitale : TrackAd 360, TrackAd Lead, TrackAd Affiliate et TrackAd Collector
Discover the full story
Our values

are the driving force behind our decisions and actions.

Customer first

We do everything possible to deliver performance for our clients.

Sharing

Sharing skills and experience within the team; knowledge and best practices with our clients.

Always growing

Continuous learning and perseverance allow us to take on new challenges.

Better together

Everyone is unique and can bring a different perspective to a common goal.
The FOUNDERS

Meet the team that built TrackAd

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Guillaume Le Roy
Co-founder & CEO
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Maximilien Jacquet
Co-founder & CSO
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Emilien Roux
Co-founder & CPO
NOur Products

Technologies designed to optimize your digital acquisition

Trackad 360

Optimize your e-commerce acquisition campaigns:

  • Identify the contribution of each channel and campaign
  • Analyze the profitability of each acquisition source
  • Automate and centralize data collection and reporting

Trackad Lead

Optimize your lead acquisition campaigns:

  • Analyze the profitability of your multichannel Lead Generation campaigns
  • Track the conversion funnel from cold lead to sale
  • Reconcile all your online and offline data sources

Trackad Collector

Save your digital teams valuable time:

  • Automate data collection from all your traffic sources
  • Unify and control your acquisition data in real time.
  • Automatically feed your reporting tools with all collected data

Trackad Affiliate
Control and manage your affiliate campaigns:  
  • Detect fraud and commission errors in your programs
  • Monitor the performance of your affiliates with first-party data
  • Automate data collection and monthly closings
Want to boost your digital ROI?
Request a demo!