

The Cdiscount affiliate program is one of the major programs in France. Affiliation is an important recruitment lever for Cdiscount and it was important to be reassured on the quality of the traffic sent by publishers.
Cdiscount used TrackAd to meet a need for control:
“The benefits of working with TrackAd are significant. We were able to reassure ourselves on the quality of our program while identifying optimisations with immediate benefit. We continue to use TrackAd’s anti-fraud protection which is a necessary insurance for us to be able to develop our affiliate program with confidence.”
In order to identify suspicious behavior of publishers, the following solutions had to be put in place:
Quickly meaningful results emerged from the TrackAd audit:
Let’s have a first discussion to understand your current online acquisition challenges.