Côté Sushi Anti-fraud protection

50%
affiliate budget saved
32%
orders with cookie stuffing
7h
hours saved per month
Côté Sushi

Sector

Food, Restaurant

Localisation

France

Turnover

40€ millions

Challenges

  • Simplify the creation of monthly closings with the affiliate platform
  • Identify different types of fraud within the affiliate program
  • Analyze the performance of different affiliates in the program
Côté Sushi
Yohann Boua
Digital Marketing Manager

“Managing affiliate fraud was one of my main challenges. The implementation of TrackAd has not only allowed us to automate this process, but also to save a significant budget. We were able to save almost 50% of our budget by excluding fraudulent affiliates from the program and are now saving 20% per month. Now we can focus on improvements to the program such as personalized remuneration for different types of affiliates or special operations with our most important affiliates.”

The solutions

  • Automatic connection via API to the Côté Sushi affiliation platform in order to obtain the list of affiliates, their ID, their type (cashback, promo code, affinity content publishers, etc.) and the commission per order
  • Monthly analysis by affiliate of significant discrepancies between the data from the affiliate platform and the analytic solution in order to detect cookie-stuffing
  • Analysis of affiliate performance over a 4-month data history to identify fraudulent affiliates and exclude them from the program

The results

  • 50% of affiliate budget saved
  • 32% of affiliate orders affected by cookie stuffing
  • 7 hours per month saved due to automated closing
Case studiesFind out more
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Let’s get in touch!

Let’s have a first discussion to understand your current online acquisition challenges.