Decathlon Anti-fraud protection

100%
Improve the accuracy of the affiliate tracking
50%
Understand the origins of the fraudulent orders
Decathlon

Sector

sports clothes & equipment

Localisation

United Kingdom

Turnover

$11 billion

Challenges

  • Improve the accuracy of the affiliate tracking
  • Understand the origins of the fraudulent orders
Decathlon
Izabella Angelova
Head of Brand & PR | Partnerships

“The main focus we fixed at the very beginning of our collaboration with TrackAd was to get a deeper analysis of affiliate tracking. TrackAd allowed us to improve the accuracy of our fraud analysis. TrackAd has also provided us with the necessary reports to exclude fraud from our affiliate program.”

The solutions

  • Configuration of TrackAd Affiliate with all the parameters of Decathlon affiliate campaigns: deduplication, cookie time, commission rules
  • Comparative analysis of data in TrackAd Affiliate and in the affiliate network to understand the gaps in data from both sides
  • Access to TrackAd Affiliate provided to Affiliate network so that they have visibility on their performance
  • Frequent exchanges with the affiliate platform to comment on the results given by TrackAd Affiliate

The results

  • 100% accuracy in affiliate tracking in order to take quickly needed actions to boost the global performance
  • 50% of Affiliate budget saved that can be invested on the most performant affiliates
Case studiesFind out more
Increased ROAS and daily control of investments
Ekoï
Exporting marketing costs to Google Analytics
RougeGorge
Anti-fraud protection
Côté Sushi

Let’s get in touch!

Let’s have a first discussion to understand your current online acquisition challenges.